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Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?


This three-part case traces Carrie Wagner's career in a single, large international package delivery company over a 30-year period during which she rose through the ranks from a student's summer job to senior executive positions. Part (C) - Cutting the Cord? (5 p.) - At 46, Carrie is seen as a potential VP, and reluctantly accepts a job as head of Human Resources, reporting to the President and his first VPs. The case describes the challenges of this new position for Carrie and how she finds it difficult to work in an advisory role that is disconnected from operations. After five years in this position, she becomes aware of an opportunity outside the company that piques her interest. This opportunity, combined with several other considerations, including professional as well personal factors, lead Carrie to wonder whether she should not give up on a possible VP position and ""cut the cord"" with the company where she has worked for 30 years.

Authors :: Anne Mesny, Brian King, Viana Poulin, Catherine Lassure

Topics :: Leadership & Managing People

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?" written by Anne Mesny, Brian King, Viana Poulin, Catherine Lassure includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Carrie Cord facing as an external strategic factors. Some of the topics covered in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? case study are - Strategic Management Strategies, and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, there is backlash against globalization, increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Carrie Cord, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Carrie Cord operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? can be done for the following purposes –
1. Strategic planning using facts provided in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? case study
2. Improving business portfolio management of Carrie Cord
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Carrie Cord




Strengths Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Carrie Cord in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? Harvard Business Review case study are -

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Carrie Cord digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Carrie Cord has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of Carrie Cord

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Carrie Cord does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy in the Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High switching costs

– The high switching costs that Carrie Cord has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Carrie Cord is present in almost all the verticals within the industry. This has provided firm in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Carrie Cord has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Carrie Cord to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Leadership & Managing People industry

– Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? firm has clearly differentiated products in the market place. This has enabled Carrie Cord to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Carrie Cord to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Carrie Cord in the sector have low bargaining power. Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Carrie Cord to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– Carrie Cord has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Carrie Cord has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Carrie Cord is one of the leading recruiters in the industry. Managers in the Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Carrie Cord has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Carrie Cord is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anne Mesny, Brian King, Viana Poulin, Catherine Lassure can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? are -

Lack of clear differentiation of Carrie Cord products

– To increase the profitability and margins on the products, Carrie Cord needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners

– Because of the regulatory requirements, Anne Mesny, Brian King, Viana Poulin, Catherine Lassure suggests that, Carrie Cord is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

No frontier risks strategy

– After analyzing the HBR case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Carrie Cord has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Carrie Cord, firm in the HBR case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the segment, Carrie Cord needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Carrie Cord has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High operating costs

– Compare to the competitors, firm in the HBR case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Carrie Cord 's lucrative customers.

Slow to strategic competitive environment developments

– As Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? HBR case study mentions - Carrie Cord takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Carrie Cord is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Carrie Cord has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Carrie Cord even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Carrie Cord can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Carrie Cord can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Carrie Cord is facing challenges because of the dominance of functional experts in the organization. Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Carrie Cord has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Carrie Cord to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Carrie Cord can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Carrie Cord can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Carrie Cord can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Carrie Cord can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Carrie Cord can use these opportunities to build new business models that can help the communities that Carrie Cord operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Carrie Cord can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Carrie Cord can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Carrie Cord in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Carrie Cord to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Carrie Cord can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? are -

Increasing wage structure of Carrie Cord

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Carrie Cord.

High dependence on third party suppliers

– Carrie Cord high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Carrie Cord.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Carrie Cord in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Carrie Cord needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Carrie Cord in the Leadership & Managing People sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Carrie Cord can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord?, Carrie Cord may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Carrie Cord will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Carrie Cord with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Carrie Cord is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Carrie Wagner: Climbing the Corporate Ladder (C) - Cut the Cord? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Carrie Cord needs to make to build a sustainable competitive advantage.



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