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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?


As of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm's biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing money on every domestically manufactured product and was regularly late on delivering its shipments to a major retail customer. All signs indicated that the company should move some of its manufacturing to an offshore location; however, TerraCycle had built its reputation on its strict adherence to the principles of sustainability, and such a move could cause a significant public-relations problem. There was little time to act, as orders from Walmart and Target were piling up. Should the CEO move some of TerraCycle's production to China? Diane M. Phillips is affiliated with Saint Joseph's University. Jason Keith Phillips is affiliated with West Chester University.

Authors :: Diane Phillips, Jason Keith Phillips

Topics :: Leadership & Managing People

Tags :: International business, Manufacturing, Marketing, Sustainability, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?" written by Diane Phillips, Jason Keith Phillips includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Terracycle Phillips facing as an external strategic factors. Some of the topics covered in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study are - Strategic Management Strategies, International business, Manufacturing, Marketing, Sustainability and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? casestudy better are - – central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, talent flight as more people leaving formal jobs, geopolitical disruptions, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Terracycle Phillips, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Terracycle Phillips operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? can be done for the following purposes –
1. Strategic planning using facts provided in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study
2. Improving business portfolio management of Terracycle Phillips
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Terracycle Phillips




Strengths Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Terracycle Phillips in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? Harvard Business Review case study are -

Effective Research and Development (R&D)

– Terracycle Phillips has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Terracycle Phillips has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Terracycle Phillips digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Terracycle Phillips has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management

– Terracycle Phillips is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Terracycle Phillips is one of the most innovative firm in sector. Manager in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Leadership & Managing People field

– Terracycle Phillips is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Terracycle Phillips in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Terracycle Phillips are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Terracycle Phillips has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Terracycle Phillips is present in almost all the verticals within the industry. This has provided firm in Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Terracycle Phillips has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Terracycle Phillips has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Terracycle Phillips in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Terracycle Phillips has relatively successful track record of launching new products.

Slow decision making process

– As mentioned earlier in the report, Terracycle Phillips has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Terracycle Phillips even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Terracycle Phillips is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Terracycle Phillips needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Terracycle Phillips to focus more on services rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Terracycle Phillips, firm in the HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?, it seems that the employees of Terracycle Phillips don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Terracycle Phillips is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow to strategic competitive environment developments

– As Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? HBR case study mentions - Terracycle Phillips takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Terracycle Phillips needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? can leverage the sales team experience to cultivate customer relationships as Terracycle Phillips is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?, in the dynamic environment Terracycle Phillips has struggled to respond to the nimble upstart competition. Terracycle Phillips has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? are -

Learning at scale

– Online learning technologies has now opened space for Terracycle Phillips to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Terracycle Phillips has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Using analytics as competitive advantage

– Terracycle Phillips has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Terracycle Phillips to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Terracycle Phillips has opened avenues for new revenue streams for the organization in the industry. This can help Terracycle Phillips to build a more holistic ecosystem as suggested in the Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study. Terracycle Phillips can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Terracycle Phillips can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Terracycle Phillips to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Low interest rates

– Even though inflation is raising its head in most developed economies, Terracycle Phillips can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Terracycle Phillips is facing challenges because of the dominance of functional experts in the organization. Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Terracycle Phillips to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Terracycle Phillips to hire the very best people irrespective of their geographical location.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Terracycle Phillips can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Terracycle Phillips can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Terracycle Phillips can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Terracycle Phillips can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Terracycle Phillips in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.




Threats Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Terracycle Phillips demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved?, Terracycle Phillips may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

High dependence on third party suppliers

– Terracycle Phillips high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Terracycle Phillips has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Terracycle Phillips needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Terracycle Phillips with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Terracycle Phillips is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Terracycle Phillips.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Terracycle Phillips can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? .

Increasing wage structure of Terracycle Phillips

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Terracycle Phillips.

Regulatory challenges

– Terracycle Phillips needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Terracycle Phillips needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Stagnating economy with rate increase

– Terracycle Phillips can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Terracycle Phillips needs to make to build a sustainable competitive advantage.



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