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Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom


This case looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and bricks to clicks transformation, including: evolution from the messy start-up stage to a more professional organization; entrepreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. It also looks closely at entrepreneurship in the very complex political and economic environment in Russia, and analyses the way past history and culture influence the course of an entrepreneurial organization's development insights which can be applied to organizations in other Eastern European countries. Finally, the case is a chronicle of a founder-entrepreneurA?s hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organization.

Authors :: Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky

Topics :: Leadership & Managing People

Tags :: Entrepreneurship, Ethics, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom" written by Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Entrepreneurial Entrepreneura facing as an external strategic factors. Some of the topics covered in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study are - Strategic Management Strategies, Entrepreneurship, Ethics, IT and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom casestudy better are - – increasing household debt because of falling income levels, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, central banks are concerned over increasing inflation, there is backlash against globalization, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, technology disruption, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Entrepreneurial Entrepreneura, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Entrepreneurial Entrepreneura operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom can be done for the following purposes –
1. Strategic planning using facts provided in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study
2. Improving business portfolio management of Entrepreneurial Entrepreneura
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Entrepreneurial Entrepreneura




Strengths Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Entrepreneurial Entrepreneura in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study are -

Highly skilled collaborators

– Entrepreneurial Entrepreneura has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Successful track record of launching new products

– Entrepreneurial Entrepreneura has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Entrepreneurial Entrepreneura has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in Leadership & Managing People field

– Entrepreneurial Entrepreneura is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Entrepreneurial Entrepreneura in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Entrepreneurial Entrepreneura are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Entrepreneurial Entrepreneura is one of the leading recruiters in the industry. Managers in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Entrepreneurial Entrepreneura

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Entrepreneurial Entrepreneura does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Entrepreneurial Entrepreneura is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Entrepreneurial Entrepreneura has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Entrepreneurial Entrepreneura to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Entrepreneurial Entrepreneura digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Entrepreneurial Entrepreneura has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Sustainable margins compare to other players in Leadership & Managing People industry

– Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom firm has clearly differentiated products in the market place. This has enabled Entrepreneurial Entrepreneura to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Entrepreneurial Entrepreneura to invest into research and development (R&D) and innovation.

Analytics focus

– Entrepreneurial Entrepreneura is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Entrepreneurial Entrepreneura has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

Aligning sales with marketing

– It come across in the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom can leverage the sales team experience to cultivate customer relationships as Entrepreneurial Entrepreneura is planning to shift buying processes online.

Skills based hiring

– The stress on hiring functional specialists at Entrepreneurial Entrepreneura has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Entrepreneurial Entrepreneura has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, in the dynamic environment Entrepreneurial Entrepreneura has struggled to respond to the nimble upstart competition. Entrepreneurial Entrepreneura has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom HBR case study mentions - Entrepreneurial Entrepreneura takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow decision making process

– As mentioned earlier in the report, Entrepreneurial Entrepreneura has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Entrepreneurial Entrepreneura even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, Entrepreneurial Entrepreneura has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Entrepreneurial Entrepreneura, firm in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, is just above the industry average. Entrepreneurial Entrepreneura needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Lack of clear differentiation of Entrepreneurial Entrepreneura products

– To increase the profitability and margins on the products, Entrepreneurial Entrepreneura needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

Building a culture of innovation

– managers at Entrepreneurial Entrepreneura can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Entrepreneurial Entrepreneura in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, Entrepreneurial Entrepreneura can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Entrepreneurial Entrepreneura can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Entrepreneurial Entrepreneura can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Entrepreneurial Entrepreneura has opened avenues for new revenue streams for the organization in the industry. This can help Entrepreneurial Entrepreneura to build a more holistic ecosystem as suggested in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study. Entrepreneurial Entrepreneura can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Entrepreneurial Entrepreneura to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Entrepreneurial Entrepreneura can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Entrepreneurial Entrepreneura in the consumer business. Now Entrepreneurial Entrepreneura can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Entrepreneurial Entrepreneura can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Entrepreneurial Entrepreneura to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help Entrepreneurial Entrepreneura to increase its market reach. Entrepreneurial Entrepreneura will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Entrepreneurial Entrepreneura to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Entrepreneurial Entrepreneura to hire the very best people irrespective of their geographical location.




Threats Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

High dependence on third party suppliers

– Entrepreneurial Entrepreneura high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Entrepreneurial Entrepreneura with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Entrepreneurial Entrepreneura demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Entrepreneurial Entrepreneura needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Entrepreneurial Entrepreneura will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Entrepreneurial Entrepreneura in the Leadership & Managing People sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, Entrepreneurial Entrepreneura may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Increasing wage structure of Entrepreneurial Entrepreneura

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Entrepreneurial Entrepreneura.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Entrepreneurial Entrepreneura in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Entrepreneurial Entrepreneura can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– Entrepreneurial Entrepreneura needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Entrepreneurial Entrepreneura can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.




Weighted SWOT Analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Entrepreneurial Entrepreneura needs to make to build a sustainable competitive advantage.



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