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Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom


This case looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and bricks to clicks transformation, including: evolution from the messy start-up stage to a more professional organization; entrepreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. It also looks closely at entrepreneurship in the very complex political and economic environment in Russia, and analyses the way past history and culture influence the course of an entrepreneurial organization's development insights which can be applied to organizations in other Eastern European countries. Finally, the case is a chronicle of a founder-entrepreneurA?s hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organization.

Authors :: Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky

Topics :: Leadership & Managing People

Tags :: Entrepreneurship, Ethics, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom" written by Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Entrepreneurial Entrepreneura facing as an external strategic factors. Some of the topics covered in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study are - Strategic Management Strategies, Entrepreneurship, Ethics, IT and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom casestudy better are - – increasing energy prices, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, there is backlash against globalization, wage bills are increasing, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Entrepreneurial Entrepreneura, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Entrepreneurial Entrepreneura operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom can be done for the following purposes –
1. Strategic planning using facts provided in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study
2. Improving business portfolio management of Entrepreneurial Entrepreneura
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Entrepreneurial Entrepreneura




Strengths Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Entrepreneurial Entrepreneura in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study are -

High brand equity

– Entrepreneurial Entrepreneura has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Entrepreneurial Entrepreneura to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Entrepreneurial Entrepreneura has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Entrepreneurial Entrepreneura has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Entrepreneurial Entrepreneura is one of the most innovative firm in sector. Manager in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Entrepreneurial Entrepreneura is present in almost all the verticals within the industry. This has provided firm in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Cross disciplinary teams

– Horizontal connected teams at the Entrepreneurial Entrepreneura are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Entrepreneurial Entrepreneura in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Entrepreneurial Entrepreneura digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Entrepreneurial Entrepreneura has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Entrepreneurial Entrepreneura is one of the leading recruiters in the industry. Managers in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Entrepreneurial Entrepreneura is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Entrepreneurial Entrepreneura is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Entrepreneurial Entrepreneura

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Entrepreneurial Entrepreneura does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Entrepreneurial Entrepreneura is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Operational resilience

– The operational resilience strategy in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Entrepreneurial Entrepreneura is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, in the dynamic environment Entrepreneurial Entrepreneura has struggled to respond to the nimble upstart competition. Entrepreneurial Entrepreneura has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Entrepreneurial Entrepreneura supply chain. Even after few cautionary changes mentioned in the HBR case study - Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Entrepreneurial Entrepreneura vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries, Pavel Pavlovsky suggests that, Entrepreneurial Entrepreneura is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, is just above the industry average. Entrepreneurial Entrepreneura needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Entrepreneurial Entrepreneura has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Entrepreneurial Entrepreneura is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Entrepreneurial Entrepreneura needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Entrepreneurial Entrepreneura to focus more on services rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Entrepreneurial Entrepreneura, firm in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

No frontier risks strategy

– After analyzing the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to strategic competitive environment developments

– As Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom HBR case study mentions - Entrepreneurial Entrepreneura takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom can leverage the sales team experience to cultivate customer relationships as Entrepreneurial Entrepreneura is planning to shift buying processes online.




Opportunities Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

Learning at scale

– Online learning technologies has now opened space for Entrepreneurial Entrepreneura to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Entrepreneurial Entrepreneura to increase its market reach. Entrepreneurial Entrepreneura will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Entrepreneurial Entrepreneura has opened avenues for new revenue streams for the organization in the industry. This can help Entrepreneurial Entrepreneura to build a more holistic ecosystem as suggested in the Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom case study. Entrepreneurial Entrepreneura can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Entrepreneurial Entrepreneura in the consumer business. Now Entrepreneurial Entrepreneura can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Entrepreneurial Entrepreneura can use these opportunities to build new business models that can help the communities that Entrepreneurial Entrepreneura operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Entrepreneurial Entrepreneura can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Entrepreneurial Entrepreneura can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Entrepreneurial Entrepreneura in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Entrepreneurial Entrepreneura can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Entrepreneurial Entrepreneura to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Entrepreneurial Entrepreneura can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Entrepreneurial Entrepreneura can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Entrepreneurial Entrepreneura can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Entrepreneurial Entrepreneura can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom are -

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Entrepreneurial Entrepreneura can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Entrepreneurial Entrepreneura with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Entrepreneurial Entrepreneura in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Entrepreneurial Entrepreneura.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Entrepreneurial Entrepreneura in the Leadership & Managing People sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom, Entrepreneurial Entrepreneura may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

High dependence on third party suppliers

– Entrepreneurial Entrepreneura high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Entrepreneurial Entrepreneura business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Entrepreneurial Entrepreneura needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Entrepreneurial Entrepreneura is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Entrepreneurial Entrepreneura has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Entrepreneurial Entrepreneura needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Entrepreneurial Entrepreneura demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Entrepreneurial Entrepreneura needs to make to build a sustainable competitive advantage.



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