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Invensis Technologies (P) Ltd: A Global BPO Service Provider from India SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India


The executive director of Invensis Technologies (P) Ltd. (Invensis), met with the chief operating officer and vice-president of human resources to address two major challenges that the company was facing. The first challenge was the increased pressure on Invensis to remain competitive and cut costs while providing premium customer service. Clients were expecting more every day from their business process operations. The other challenge was that of building an engaged and committed workforce. While the attrition rate in the information technology (IT) sector was low, the IT-enabled services (ITES) sector continued to show high levels of attrition. The executive director wondered whether the company's structured approach towards working on an outsourcing project would help build credibility and differentiate it in the market place and how he could reduce the high attrition rate of ITES.

Authors :: Vaidyanathan Jayaraman, Yadong Luo

Topics :: Leadership & Managing People

Tags :: Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Invensis Technologies (P) Ltd: A Global BPO Service Provider from India" written by Vaidyanathan Jayaraman, Yadong Luo includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Invensis Attrition facing as an external strategic factors. Some of the topics covered in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India case study are - Strategic Management Strategies, Strategy and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Invensis Technologies (P) Ltd: A Global BPO Service Provider from India casestudy better are - – increasing government debt because of Covid-19 spendings, wage bills are increasing, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Invensis Attrition, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Invensis Attrition operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India can be done for the following purposes –
1. Strategic planning using facts provided in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India case study
2. Improving business portfolio management of Invensis Attrition
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Invensis Attrition




Strengths Invensis Technologies (P) Ltd: A Global BPO Service Provider from India | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Invensis Attrition in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Harvard Business Review case study are -

Innovation driven organization

– Invensis Attrition is one of the most innovative firm in sector. Manager in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Invensis Attrition is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Leadership & Managing People industry

– Invensis Technologies (P) Ltd: A Global BPO Service Provider from India firm has clearly differentiated products in the market place. This has enabled Invensis Attrition to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Invensis Attrition to invest into research and development (R&D) and innovation.

Learning organization

- Invensis Attrition is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Invensis Attrition is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Invensis Attrition has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Invensis Attrition has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Invensis Attrition is present in almost all the verticals within the industry. This has provided firm in Invensis Technologies (P) Ltd: A Global BPO Service Provider from India case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Invensis Attrition

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Invensis Attrition does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Invensis Attrition is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Vaidyanathan Jayaraman, Yadong Luo can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Invensis Attrition digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Invensis Attrition has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Invensis Attrition are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Invensis Technologies (P) Ltd: A Global BPO Service Provider from India | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India are -

Interest costs

– Compare to the competition, Invensis Attrition has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow decision making process

– As mentioned earlier in the report, Invensis Attrition has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Invensis Attrition even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Vaidyanathan Jayaraman, Yadong Luo suggests that, Invensis Attrition is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Products dominated business model

– Even though Invensis Attrition has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Invensis Technologies (P) Ltd: A Global BPO Service Provider from India should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Invensis Attrition is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Invensis Attrition needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Invensis Attrition to focus more on services rather than just following the product oriented approach.

Lack of clear differentiation of Invensis Attrition products

– To increase the profitability and margins on the products, Invensis Attrition needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, firm in the HBR case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Invensis Attrition 's lucrative customers.

Skills based hiring

– The stress on hiring functional specialists at Invensis Attrition has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India, is just above the industry average. Invensis Attrition needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Need for greater diversity

– Invensis Attrition has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Aligning sales with marketing

– It come across in the case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Invensis Technologies (P) Ltd: A Global BPO Service Provider from India can leverage the sales team experience to cultivate customer relationships as Invensis Attrition is planning to shift buying processes online.




Opportunities Invensis Technologies (P) Ltd: A Global BPO Service Provider from India | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India are -

Manufacturing automation

– Invensis Attrition can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Invensis Attrition to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Invensis Attrition in the consumer business. Now Invensis Attrition can target international markets with far fewer capital restrictions requirements than the existing system.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Invensis Attrition can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Invensis Attrition can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Invensis Attrition has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Invensis Attrition to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Invensis Attrition can use these opportunities to build new business models that can help the communities that Invensis Attrition operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Invensis Attrition is facing challenges because of the dominance of functional experts in the organization. Invensis Technologies (P) Ltd: A Global BPO Service Provider from India case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Invensis Attrition can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Invensis Attrition can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Invensis Attrition can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Invensis Attrition to increase its market reach. Invensis Attrition will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Invensis Attrition has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Invensis Attrition can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Invensis Technologies (P) Ltd: A Global BPO Service Provider from India suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Invensis Technologies (P) Ltd: A Global BPO Service Provider from India External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India, Invensis Attrition may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Regulatory challenges

– Invensis Attrition needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Technology acceleration in Forth Industrial Revolution

– Invensis Attrition has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Invensis Attrition needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Invensis Attrition will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Invensis Attrition is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Invensis Attrition.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Invensis Attrition in the Leadership & Managing People sector and impact the bottomline of the organization.

Increasing wage structure of Invensis Attrition

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Invensis Attrition.

High dependence on third party suppliers

– Invensis Attrition high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Invensis Attrition can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Invensis Attrition can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Invensis Attrition with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Invensis Technologies (P) Ltd: A Global BPO Service Provider from India is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Invensis Technologies (P) Ltd: A Global BPO Service Provider from India is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Invensis Attrition needs to make to build a sustainable competitive advantage.



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