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Maggie Lena Walker and the Independent Order of St. Luke SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Maggie Lena Walker and the Independent Order of St. Luke


As America struggled to regain its balance in the aftermath of the American Civil War, Maggie Lena Walker did her best to actively effect change by finding solutions to the social and economic problems facing blacks and especially black women. Taking charge of the flailing Independent Order of St. Luke in 1899, Walker transformed the organization into a vibrant and thriving economic engine for blacks. With a vision of economic self-sufficiency, she established a newspaper in 1902, chartered the St. Luke Penny Savings Bank in 1903 becoming the first woman bank president in the United States, and opened a store run by and for blacks. Throughout her life, Walker persevered and thrived despite personal, social and professional obstacles.

Authors :: Anthony J. Mayo, Shandi O. Smith

Topics :: Leadership & Managing People

Tags :: Change management, Data, Entrepreneurship, Gender, Leadership, Organizational culture, Public relations, Race, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Maggie Lena Walker and the Independent Order of St. Luke" written by Anthony J. Mayo, Shandi O. Smith includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Walker Blacks facing as an external strategic factors. Some of the topics covered in Maggie Lena Walker and the Independent Order of St. Luke case study are - Strategic Management Strategies, Change management, Data, Entrepreneurship, Gender, Leadership, Organizational culture, Public relations, Race, Social responsibility and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Maggie Lena Walker and the Independent Order of St. Luke casestudy better are - – technology disruption, increasing energy prices, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, geopolitical disruptions, there is backlash against globalization, etc



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Introduction to SWOT Analysis of Maggie Lena Walker and the Independent Order of St. Luke


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Maggie Lena Walker and the Independent Order of St. Luke case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Walker Blacks, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Walker Blacks operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Maggie Lena Walker and the Independent Order of St. Luke can be done for the following purposes –
1. Strategic planning using facts provided in Maggie Lena Walker and the Independent Order of St. Luke case study
2. Improving business portfolio management of Walker Blacks
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Walker Blacks




Strengths Maggie Lena Walker and the Independent Order of St. Luke | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Walker Blacks in Maggie Lena Walker and the Independent Order of St. Luke Harvard Business Review case study are -

Highly skilled collaborators

– Walker Blacks has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Maggie Lena Walker and the Independent Order of St. Luke HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Walker Blacks in the sector have low bargaining power. Maggie Lena Walker and the Independent Order of St. Luke has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Walker Blacks to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Walker Blacks has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Maggie Lena Walker and the Independent Order of St. Luke Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Walker Blacks has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Leadership & Managing People industry

– Maggie Lena Walker and the Independent Order of St. Luke firm has clearly differentiated products in the market place. This has enabled Walker Blacks to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Walker Blacks to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy in the Maggie Lena Walker and the Independent Order of St. Luke Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Walker Blacks is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Walker Blacks is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anthony J. Mayo, Shandi O. Smith can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Walker Blacks is one of the leading recruiters in the industry. Managers in the Maggie Lena Walker and the Independent Order of St. Luke are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Leadership & Managing People field

– Walker Blacks is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Walker Blacks in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Walker Blacks is present in almost all the verticals within the industry. This has provided firm in Maggie Lena Walker and the Independent Order of St. Luke case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Effective Research and Development (R&D)

– Walker Blacks has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Maggie Lena Walker and the Independent Order of St. Luke - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Maggie Lena Walker and the Independent Order of St. Luke | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Maggie Lena Walker and the Independent Order of St. Luke are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Walker Blacks is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Maggie Lena Walker and the Independent Order of St. Luke can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Walker Blacks, firm in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Anthony J. Mayo, Shandi O. Smith suggests that, Walker Blacks is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Walker Blacks 's lucrative customers.

Interest costs

– Compare to the competition, Walker Blacks has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke, it seems that the employees of Walker Blacks don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Increasing silos among functional specialists

– The organizational structure of Walker Blacks is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Walker Blacks needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Walker Blacks to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Walker Blacks needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Walker Blacks has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Maggie Lena Walker and the Independent Order of St. Luke should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Walker Blacks products

– To increase the profitability and margins on the products, Walker Blacks needs to provide more differentiated products than what it is currently offering in the marketplace.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke, is just above the industry average. Walker Blacks needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Maggie Lena Walker and the Independent Order of St. Luke | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Maggie Lena Walker and the Independent Order of St. Luke are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Walker Blacks can use these opportunities to build new business models that can help the communities that Walker Blacks operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Developing new processes and practices

– Walker Blacks can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Walker Blacks can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Walker Blacks can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Walker Blacks can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Walker Blacks can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Walker Blacks to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Walker Blacks to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Walker Blacks to increase its market reach. Walker Blacks will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Walker Blacks in the consumer business. Now Walker Blacks can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Walker Blacks to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Walker Blacks can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Maggie Lena Walker and the Independent Order of St. Luke suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Walker Blacks can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Using analytics as competitive advantage

– Walker Blacks has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Maggie Lena Walker and the Independent Order of St. Luke - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Walker Blacks to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Maggie Lena Walker and the Independent Order of St. Luke External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Walker Blacks business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Walker Blacks in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Walker Blacks is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Walker Blacks demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Walker Blacks can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing wage structure of Walker Blacks

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Walker Blacks.

Technology acceleration in Forth Industrial Revolution

– Walker Blacks has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Walker Blacks needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Walker Blacks needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Walker Blacks.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Walker Blacks will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Walker Blacks can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Walker Blacks in the Leadership & Managing People sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Maggie Lena Walker and the Independent Order of St. Luke Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Maggie Lena Walker and the Independent Order of St. Luke needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Maggie Lena Walker and the Independent Order of St. Luke is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Maggie Lena Walker and the Independent Order of St. Luke is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Maggie Lena Walker and the Independent Order of St. Luke is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Walker Blacks needs to make to build a sustainable competitive advantage.



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