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Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens


Ronald W. Dollens recently retired from the positions of CEO and president of Guidant Corp., an Indianapolis-based medical technology manufacturer. Dollens was appointed CEO and president of Guidant when the company was formed as a split-off of Eli Lilly and Co. in 1994. During his 10 years of leadership at Guidant, the firm grew at an average of 18% per year, from just under $900 million in sales in 1994 to $3.7 billion in 2003. Today, Guidant employs more than 12,000 and is an industry leader in cardiovascular technology.

Authors :: Catherine M. Dalton

Topics :: Leadership & Managing People

Tags :: Leadership, Manufacturing, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens" written by Catherine M. Dalton includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Guidant Dollens facing as an external strategic factors. Some of the topics covered in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens case study are - Strategic Management Strategies, Leadership, Manufacturing, Technology and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens casestudy better are - – there is increasing trade war between United States & China, wage bills are increasing, increasing transportation and logistics costs, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Guidant Dollens, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Guidant Dollens operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens can be done for the following purposes –
1. Strategic planning using facts provided in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens case study
2. Improving business portfolio management of Guidant Dollens
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Guidant Dollens




Strengths Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Guidant Dollens in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens Harvard Business Review case study are -

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Guidant Dollens digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Guidant Dollens has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Operational resilience

– The operational resilience strategy in the Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Guidant Dollens

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Guidant Dollens does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High brand equity

– Guidant Dollens has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Guidant Dollens to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Guidant Dollens is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Catherine M. Dalton can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Guidant Dollens has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Guidant Dollens is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Guidant Dollens is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Guidant Dollens in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Leadership & Managing People field

– Guidant Dollens is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Guidant Dollens in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Leadership & Managing People industry

– Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens firm has clearly differentiated products in the market place. This has enabled Guidant Dollens to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Guidant Dollens to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– Guidant Dollens has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Successful track record of launching new products

– Guidant Dollens has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Guidant Dollens has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens are -

Slow decision making process

– As mentioned earlier in the report, Guidant Dollens has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Guidant Dollens even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Catherine M. Dalton suggests that, Guidant Dollens is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, Guidant Dollens needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Guidant Dollens supply chain. Even after few cautionary changes mentioned in the HBR case study - Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Guidant Dollens vulnerable to further global disruptions in South East Asia.

Skills based hiring

– The stress on hiring functional specialists at Guidant Dollens has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– Guidant Dollens has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Guidant Dollens has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– It come across in the case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens can leverage the sales team experience to cultivate customer relationships as Guidant Dollens is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Guidant Dollens 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Guidant Dollens has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Guidant Dollens is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Guidant Dollens needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Guidant Dollens to focus more on services rather than just following the product oriented approach.




Opportunities Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Guidant Dollens can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Guidant Dollens can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Guidant Dollens to increase its market reach. Guidant Dollens will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Guidant Dollens in the consumer business. Now Guidant Dollens can target international markets with far fewer capital restrictions requirements than the existing system.

Developing new processes and practices

– Guidant Dollens can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Guidant Dollens can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Guidant Dollens to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Guidant Dollens can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Guidant Dollens can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Guidant Dollens can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Guidant Dollens has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Guidant Dollens can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Guidant Dollens can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Guidant Dollens can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens are -

Shortening product life cycle

– it is one of the major threat that Guidant Dollens is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Guidant Dollens has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Guidant Dollens needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Guidant Dollens demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Guidant Dollens can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Guidant Dollens will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Guidant Dollens needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Guidant Dollens.

High dependence on third party suppliers

– Guidant Dollens high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Guidant Dollens in the Leadership & Managing People sector and impact the bottomline of the organization.

Increasing wage structure of Guidant Dollens

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Guidant Dollens.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Guidant Dollens business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Guidant Dollens with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Leadership, Alignment, and Performance at Guidant Corp.: An Interview with Ronald W. Dollens is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Guidant Dollens needs to make to build a sustainable competitive advantage.



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