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Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version


Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized company. Includes interviews with the president and senior executives concerning benefits of the system. Raises issue of the role of formal control systems in decentralized organizations.

Authors :: Robert L. Simons

Topics :: Finance & Accounting

Tags :: Corporate governance, Forecasting, Organizational structure, Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version" written by Robert L. Simons includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Planning Decentralized facing as an external strategic factors. Some of the topics covered in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version case study are - Strategic Management Strategies, Corporate governance, Forecasting, Organizational structure, Strategic planning and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version casestudy better are - – talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, increasing energy prices, geopolitical disruptions, competitive advantages are harder to sustain because of technology dispersion, technology disruption, supply chains are disrupted by pandemic , there is backlash against globalization, etc



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Introduction to SWOT Analysis of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Planning Decentralized, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Planning Decentralized operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version can be done for the following purposes –
1. Strategic planning using facts provided in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version case study
2. Improving business portfolio management of Planning Decentralized
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Planning Decentralized




Strengths Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Planning Decentralized in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Planning Decentralized in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Planning Decentralized is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Planning Decentralized is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Planning Decentralized in the sector have low bargaining power. Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Planning Decentralized to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Planning Decentralized is present in almost all the verticals within the industry. This has provided firm in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Planning Decentralized has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Planning Decentralized has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Planning Decentralized has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Planning Decentralized to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Planning Decentralized has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management

– Planning Decentralized is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Planning Decentralized has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Finance & Accounting industry

– Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version firm has clearly differentiated products in the market place. This has enabled Planning Decentralized to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped Planning Decentralized to invest into research and development (R&D) and innovation.

Digital Transformation in Finance & Accounting segment

- digital transformation varies from industry to industry. For Planning Decentralized digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Planning Decentralized has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version are -

Skills based hiring

– The stress on hiring functional specialists at Planning Decentralized has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version HBR case study mentions - Planning Decentralized takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version, it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Planning Decentralized products

– To increase the profitability and margins on the products, Planning Decentralized needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Planning Decentralized has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Planning Decentralized, firm in the HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Planning Decentralized supply chain. Even after few cautionary changes mentioned in the HBR case study - Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Planning Decentralized vulnerable to further global disruptions in South East Asia.

Workers concerns about automation

– As automation is fast increasing in the segment, Planning Decentralized needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

Planning Decentralized has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version, in the dynamic environment Planning Decentralized has struggled to respond to the nimble upstart competition. Planning Decentralized has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, firm in the HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Planning Decentralized 's lucrative customers.




Opportunities Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version are -

Leveraging digital technologies

– Planning Decentralized can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Planning Decentralized can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Planning Decentralized can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Planning Decentralized to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Low interest rates

– Even though inflation is raising its head in most developed economies, Planning Decentralized can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Planning Decentralized to increase its market reach. Planning Decentralized will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Planning Decentralized can use these opportunities to build new business models that can help the communities that Planning Decentralized operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Finance & Accounting industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Planning Decentralized can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Planning Decentralized can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Planning Decentralized has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Planning Decentralized can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Planning Decentralized has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Planning Decentralized to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Planning Decentralized to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Planning Decentralized in the consumer business. Now Planning Decentralized can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Planning Decentralized in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version, Planning Decentralized may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Planning Decentralized can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Planning Decentralized needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Planning Decentralized can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

Shortening product life cycle

– it is one of the major threat that Planning Decentralized is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Planning Decentralized with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Planning Decentralized can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Planning Decentralized has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Planning Decentralized needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing wage structure of Planning Decentralized

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Planning Decentralized.

High dependence on third party suppliers

– Planning Decentralized high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Planning Decentralized can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version .




Weighted SWOT Analysis of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Codman & Shurtleff, Inc.: Planning and Control System, Chinese Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Planning Decentralized needs to make to build a sustainable competitive advantage.



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