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How to Become a Better Leader SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of How to Become a Better Leader


This is an MIT Sloan Management Review article. Traits that benefit an executive in one position often do not work well in another position. Moving into new roles or environments, executives may need to play up or rein in different facets of their personalities. Strengths can become weaknesses. Psychologists have identified countless traits distinguishing us from one another. But recent research has converged toward five broad dimensions, each comprising a cluster of traits that account for the majority of the differences among individual personalities. These dimensions have been dubbed the Big Five: need for stability, extraversion, openness, agreeableness and conscientiousness. Drawing on their extensive coaching work with senior executives, the authors identify common leadership pitfalls associated with high and low scores on each of the Big Five personality dimensions, as well as potential solutions. For example, executives who tend to dominate group settings -demonstrating high levels of extraversion -can practice the "four-sentence"rule: limiting whatever they have to say to four sentences. Executives who are too blunt or aggressive -demonstrating low levels of agreeableness -can practice the art of cushioning their criticisms with phrases such as "let me play devil's advocate for a moment"or "if I put on my critic's hat." Self-awareness, the authors conclude, is the inevitable starting point for managing one's psychological preferences. Without it, executives will struggle to evolve or find coping strategies. With it, leaders can learn where their natural inclinations lie -and they can boost or compensate for those inclinations, depending on the circumstances. The idea is not to undergo a personality change. It is to be yourself, with more skill.

Authors :: Ginka Toegel, Jean-Louis Barsoux

Topics :: Leadership & Managing People

Tags :: Knowledge management, Labor, Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "How to Become a Better Leader" written by Ginka Toegel, Jean-Louis Barsoux includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Traits Agreeableness facing as an external strategic factors. Some of the topics covered in How to Become a Better Leader case study are - Strategic Management Strategies, Knowledge management, Labor, Leadership and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the How to Become a Better Leader casestudy better are - – there is increasing trade war between United States & China, wage bills are increasing, increasing commodity prices, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of How to Become a Better Leader


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in How to Become a Better Leader case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Traits Agreeableness, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Traits Agreeableness operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of How to Become a Better Leader can be done for the following purposes –
1. Strategic planning using facts provided in How to Become a Better Leader case study
2. Improving business portfolio management of Traits Agreeableness
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Traits Agreeableness




Strengths How to Become a Better Leader | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Traits Agreeableness in How to Become a Better Leader Harvard Business Review case study are -

Organizational Resilience of Traits Agreeableness

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Traits Agreeableness does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Traits Agreeableness in the sector have low bargaining power. How to Become a Better Leader has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Traits Agreeableness to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Traits Agreeableness is one of the most innovative firm in sector. Manager in How to Become a Better Leader Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High switching costs

– The high switching costs that Traits Agreeableness has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Traits Agreeableness has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study How to Become a Better Leader - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the How to Become a Better Leader Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Traits Agreeableness has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Traits Agreeableness has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Traits Agreeableness is one of the leading recruiters in the industry. Managers in the How to Become a Better Leader are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Traits Agreeableness is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Traits Agreeableness is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in How to Become a Better Leader Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Traits Agreeableness has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in How to Become a Better Leader HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Traits Agreeableness has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Traits Agreeableness to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Traits Agreeableness has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in How to Become a Better Leader Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses How to Become a Better Leader | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of How to Become a Better Leader are -

Low market penetration in new markets

– Outside its home market of Traits Agreeableness, firm in the HBR case study How to Become a Better Leader needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Traits Agreeableness is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Traits Agreeableness needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Traits Agreeableness to focus more on services rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study How to Become a Better Leader has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Traits Agreeableness 's lucrative customers.

Slow to strategic competitive environment developments

– As How to Become a Better Leader HBR case study mentions - Traits Agreeableness takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Interest costs

– Compare to the competition, Traits Agreeableness has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Traits Agreeableness has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study How to Become a Better Leader that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case How to Become a Better Leader can leverage the sales team experience to cultivate customer relationships as Traits Agreeableness is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Traits Agreeableness needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study How to Become a Better Leader, in the dynamic environment Traits Agreeableness has struggled to respond to the nimble upstart competition. Traits Agreeableness has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Traits Agreeableness supply chain. Even after few cautionary changes mentioned in the HBR case study - How to Become a Better Leader, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Traits Agreeableness vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Traits Agreeableness has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - How to Become a Better Leader should strive to include more intangible value offerings along with its core products and services.




Opportunities How to Become a Better Leader | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study How to Become a Better Leader are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Traits Agreeableness can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Traits Agreeableness to increase its market reach. Traits Agreeableness will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Buying journey improvements

– Traits Agreeableness can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. How to Become a Better Leader suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Traits Agreeableness in the consumer business. Now Traits Agreeableness can target international markets with far fewer capital restrictions requirements than the existing system.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Traits Agreeableness to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Traits Agreeableness to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Traits Agreeableness has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study How to Become a Better Leader - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Traits Agreeableness to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Traits Agreeableness to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Traits Agreeableness can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Traits Agreeableness can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Traits Agreeableness can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Traits Agreeableness can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Traits Agreeableness can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Creating value in data economy

– The success of analytics program of Traits Agreeableness has opened avenues for new revenue streams for the organization in the industry. This can help Traits Agreeableness to build a more holistic ecosystem as suggested in the How to Become a Better Leader case study. Traits Agreeableness can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats How to Become a Better Leader External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study How to Become a Better Leader are -

Environmental challenges

– Traits Agreeableness needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Traits Agreeableness can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Traits Agreeableness high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Traits Agreeableness needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Traits Agreeableness with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Traits Agreeableness has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Traits Agreeableness needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study How to Become a Better Leader, Traits Agreeableness may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Traits Agreeableness can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Traits Agreeableness can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study How to Become a Better Leader .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Traits Agreeableness will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Traits Agreeableness in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Traits Agreeableness business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Traits Agreeableness in the Leadership & Managing People sector and impact the bottomline of the organization.




Weighted SWOT Analysis of How to Become a Better Leader Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study How to Become a Better Leader needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study How to Become a Better Leader is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study How to Become a Better Leader is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of How to Become a Better Leader is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Traits Agreeableness needs to make to build a sustainable competitive advantage.



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