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Lima Museum of Art (MALI): Give and You Shall Receive SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Lima Museum of Art (MALI): Give and You Shall Receive


Initially, the dilemma seemed to be centered on how to respond to the bad news about delayed building renovations due to government red tape, which would continue to have a negative impact on the museum. However, this was a mere symptom of the real dilema of how to further develop an institution within a society lacking institutions or with very weak institutions. The case then proceeds to outline the major periods in the museum's institutional development: Building a Past: 1954-1968 The museum was founded within a specific social and historical context which served as the foundation from which later developments emerged. Its mission was identified, a network of trustees was established, the building was secured, and perhaps most importantly, its permanent collection was acquired. Storm and Stress: 1968-1993 Major benefactors suffered economically, left the country, or both. In the 1980s, political violence and economic instability added to the challenges. During this time, the museum adapted itself to the context. Starving for revenues, it offered art classes, which contributed to its economic survival (at worst), and enabled it to achieve a modicum of self-sufficiency (at best). MALIA?s Rise and Institutional Questioning: 1993-2002 The museum began to emerge in fuller form in the 1990s under the leadership of Walter Piazza, drawing support from a younger generation. In parallel with the country's rising fortunes, the museum began to broaden its support and diversify its revenues. In addition, foreign companies joined in to sponsor activities. Institutional Strengthening and the Next Five Years: 2003-2013 New activities were started and the museum gradually revived, culminating in its rebranding as MALI. However, this institutionalization process occurred within a healthy economic context. With a slowdown on the horizon and its potential subsequent pressures, would MALI as an institution be able to withstand the strain? Within this context, would Calda, Majluf, and Verme manage to further institutionalize MALI in a country devoid of institutions? Universidad del PacA?fico' case collection

Authors :: Matthew Bird

Topics :: Leadership & Managing People

Tags :: Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Lima Museum of Art (MALI): Give and You Shall Receive" written by Matthew Bird includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Museum Mali facing as an external strategic factors. Some of the topics covered in Lima Museum of Art (MALI): Give and You Shall Receive case study are - Strategic Management Strategies, Social responsibility and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Lima Museum of Art (MALI): Give and You Shall Receive casestudy better are - – there is backlash against globalization, increasing household debt because of falling income levels, increasing energy prices, geopolitical disruptions, digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, increasing commodity prices, wage bills are increasing, etc



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Introduction to SWOT Analysis of Lima Museum of Art (MALI): Give and You Shall Receive


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Lima Museum of Art (MALI): Give and You Shall Receive case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Museum Mali, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Museum Mali operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Lima Museum of Art (MALI): Give and You Shall Receive can be done for the following purposes –
1. Strategic planning using facts provided in Lima Museum of Art (MALI): Give and You Shall Receive case study
2. Improving business portfolio management of Museum Mali
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Museum Mali




Strengths Lima Museum of Art (MALI): Give and You Shall Receive | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Museum Mali in Lima Museum of Art (MALI): Give and You Shall Receive Harvard Business Review case study are -

Organizational Resilience of Museum Mali

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Museum Mali does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to lead change in Leadership & Managing People field

– Museum Mali is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Museum Mali in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Museum Mali is present in almost all the verticals within the industry. This has provided firm in Lima Museum of Art (MALI): Give and You Shall Receive case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Museum Mali in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Museum Mali has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Museum Mali to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Museum Mali has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Lima Museum of Art (MALI): Give and You Shall Receive Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Leadership & Managing People industry

– Lima Museum of Art (MALI): Give and You Shall Receive firm has clearly differentiated products in the market place. This has enabled Museum Mali to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Museum Mali to invest into research and development (R&D) and innovation.

Strong track record of project management

– Museum Mali is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Museum Mali is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Museum Mali is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Lima Museum of Art (MALI): Give and You Shall Receive Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Museum Mali are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Museum Mali has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Museum Mali digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Museum Mali has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Lima Museum of Art (MALI): Give and You Shall Receive | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Lima Museum of Art (MALI): Give and You Shall Receive are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Lima Museum of Art (MALI): Give and You Shall Receive HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Museum Mali has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Lima Museum of Art (MALI): Give and You Shall Receive, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to strategic competitive environment developments

– As Lima Museum of Art (MALI): Give and You Shall Receive HBR case study mentions - Museum Mali takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Lima Museum of Art (MALI): Give and You Shall Receive, is just above the industry average. Museum Mali needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Museum Mali has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Lima Museum of Art (MALI): Give and You Shall Receive should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Museum Mali is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Museum Mali needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Museum Mali to focus more on services rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Museum Mali is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Lima Museum of Art (MALI): Give and You Shall Receive can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High cash cycle compare to competitors

Museum Mali has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Museum Mali has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Museum Mali has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study Lima Museum of Art (MALI): Give and You Shall Receive that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Lima Museum of Art (MALI): Give and You Shall Receive can leverage the sales team experience to cultivate customer relationships as Museum Mali is planning to shift buying processes online.




Opportunities Lima Museum of Art (MALI): Give and You Shall Receive | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Lima Museum of Art (MALI): Give and You Shall Receive are -

Learning at scale

– Online learning technologies has now opened space for Museum Mali to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Museum Mali can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Museum Mali to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– Museum Mali can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Museum Mali can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Museum Mali is facing challenges because of the dominance of functional experts in the organization. Lima Museum of Art (MALI): Give and You Shall Receive case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Museum Mali can use these opportunities to build new business models that can help the communities that Museum Mali operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Using analytics as competitive advantage

– Museum Mali has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Lima Museum of Art (MALI): Give and You Shall Receive - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Museum Mali to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Museum Mali can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Lima Museum of Art (MALI): Give and You Shall Receive, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Museum Mali can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Museum Mali can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Museum Mali can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Museum Mali can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Museum Mali to increase its market reach. Museum Mali will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Lima Museum of Art (MALI): Give and You Shall Receive External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Lima Museum of Art (MALI): Give and You Shall Receive are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Museum Mali will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Museum Mali with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Museum Mali has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Museum Mali needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Museum Mali.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Museum Mali in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Museum Mali demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Museum Mali is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Museum Mali in the Leadership & Managing People sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Museum Mali business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Museum Mali can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High dependence on third party suppliers

– Museum Mali high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Museum Mali can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Lima Museum of Art (MALI): Give and You Shall Receive .




Weighted SWOT Analysis of Lima Museum of Art (MALI): Give and You Shall Receive Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Lima Museum of Art (MALI): Give and You Shall Receive needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Lima Museum of Art (MALI): Give and You Shall Receive is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Lima Museum of Art (MALI): Give and You Shall Receive is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Lima Museum of Art (MALI): Give and You Shall Receive is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Museum Mali needs to make to build a sustainable competitive advantage.



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