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AUB Medical Center: Achieving 2020 Vision (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of AUB Medical Center: Achieving 2020 Vision (B)


Supplement case for case W14434.

Authors :: Hounaida A El Jurdi, Nadine A Yehya

Topics :: Leadership & Managing People

Tags :: Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "AUB Medical Center: Achieving 2020 Vision (B)" written by Hounaida A El Jurdi, Nadine A Yehya includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that W14434 Aub facing as an external strategic factors. Some of the topics covered in AUB Medical Center: Achieving 2020 Vision (B) case study are - Strategic Management Strategies, Leadership and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the AUB Medical Center: Achieving 2020 Vision (B) casestudy better are - – challanges to central banks by blockchain based private currencies, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, central banks are concerned over increasing inflation, increasing energy prices, cloud computing is disrupting traditional business models, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of AUB Medical Center: Achieving 2020 Vision (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in AUB Medical Center: Achieving 2020 Vision (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the W14434 Aub, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which W14434 Aub operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of AUB Medical Center: Achieving 2020 Vision (B) can be done for the following purposes –
1. Strategic planning using facts provided in AUB Medical Center: Achieving 2020 Vision (B) case study
2. Improving business portfolio management of W14434 Aub
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of W14434 Aub




Strengths AUB Medical Center: Achieving 2020 Vision (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of W14434 Aub in AUB Medical Center: Achieving 2020 Vision (B) Harvard Business Review case study are -

Strong track record of project management

– W14434 Aub is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Effective Research and Development (R&D)

– W14434 Aub has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study AUB Medical Center: Achieving 2020 Vision (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the AUB Medical Center: Achieving 2020 Vision (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– W14434 Aub has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in AUB Medical Center: Achieving 2020 Vision (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– W14434 Aub is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Hounaida A El Jurdi, Nadine A Yehya can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– W14434 Aub has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. W14434 Aub has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– W14434 Aub has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled W14434 Aub to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– W14434 Aub is one of the leading recruiters in the industry. Managers in the AUB Medical Center: Achieving 2020 Vision (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- W14434 Aub is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at W14434 Aub is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in AUB Medical Center: Achieving 2020 Vision (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– W14434 Aub is one of the most innovative firm in sector. Manager in AUB Medical Center: Achieving 2020 Vision (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of W14434 Aub

– The covid-19 pandemic has put organizational resilience at the centre of everthing that W14434 Aub does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Leadership & Managing People industry

– AUB Medical Center: Achieving 2020 Vision (B) firm has clearly differentiated products in the market place. This has enabled W14434 Aub to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped W14434 Aub to invest into research and development (R&D) and innovation.






Weaknesses AUB Medical Center: Achieving 2020 Vision (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of AUB Medical Center: Achieving 2020 Vision (B) are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study AUB Medical Center: Achieving 2020 Vision (B), it seems that the employees of W14434 Aub don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, W14434 Aub needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

W14434 Aub has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, W14434 Aub has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. W14434 Aub even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High operating costs

– Compare to the competitors, firm in the HBR case study AUB Medical Center: Achieving 2020 Vision (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract W14434 Aub 's lucrative customers.

Aligning sales with marketing

– It come across in the case study AUB Medical Center: Achieving 2020 Vision (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case AUB Medical Center: Achieving 2020 Vision (B) can leverage the sales team experience to cultivate customer relationships as W14434 Aub is planning to shift buying processes online.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study AUB Medical Center: Achieving 2020 Vision (B), is just above the industry average. W14434 Aub needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High bargaining power of channel partners

– Because of the regulatory requirements, Hounaida A El Jurdi, Nadine A Yehya suggests that, W14434 Aub is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the AUB Medical Center: Achieving 2020 Vision (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though W14434 Aub has relatively successful track record of launching new products.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, W14434 Aub is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study AUB Medical Center: Achieving 2020 Vision (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow to strategic competitive environment developments

– As AUB Medical Center: Achieving 2020 Vision (B) HBR case study mentions - W14434 Aub takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities AUB Medical Center: Achieving 2020 Vision (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study AUB Medical Center: Achieving 2020 Vision (B) are -

Learning at scale

– Online learning technologies has now opened space for W14434 Aub to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Using analytics as competitive advantage

– W14434 Aub has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study AUB Medical Center: Achieving 2020 Vision (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help W14434 Aub to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– W14434 Aub can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– W14434 Aub can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. W14434 Aub can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– W14434 Aub has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at W14434 Aub can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for W14434 Aub in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help W14434 Aub to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of W14434 Aub has opened avenues for new revenue streams for the organization in the industry. This can help W14434 Aub to build a more holistic ecosystem as suggested in the AUB Medical Center: Achieving 2020 Vision (B) case study. W14434 Aub can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects W14434 Aub can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– W14434 Aub can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, W14434 Aub can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats AUB Medical Center: Achieving 2020 Vision (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study AUB Medical Center: Achieving 2020 Vision (B) are -

High dependence on third party suppliers

– W14434 Aub high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on W14434 Aub demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. W14434 Aub will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– W14434 Aub needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. W14434 Aub can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents W14434 Aub with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for W14434 Aub in the Leadership & Managing People sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that W14434 Aub is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. W14434 Aub can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, W14434 Aub can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study AUB Medical Center: Achieving 2020 Vision (B) .

Technology acceleration in Forth Industrial Revolution

– W14434 Aub has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, W14434 Aub needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study AUB Medical Center: Achieving 2020 Vision (B), W14434 Aub may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .




Weighted SWOT Analysis of AUB Medical Center: Achieving 2020 Vision (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study AUB Medical Center: Achieving 2020 Vision (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study AUB Medical Center: Achieving 2020 Vision (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study AUB Medical Center: Achieving 2020 Vision (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of AUB Medical Center: Achieving 2020 Vision (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that W14434 Aub needs to make to build a sustainable competitive advantage.



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