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Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A)


Paula Evans is in her second year as principal of the only high school in Cambridge, MA. Her mandate when she arrived was to redesign the high school so that long-standing inequities in academic achievement rates across race and socioeconomic class were removed. In her first year, she succeeded in obtaining approval for her proposed redesign and completing the physical and administrative restructuring of the high school. Now in her second year, the reforms in how teachers teach and how the school operates are fully under way. From early indications, she and her hand-picked leadership team are moving the school in the desired direction. But the school committee has just made a policy decision that Evans and her team believe will undo all of the redesign efforts that have been made thus far. Evans has threatened to resign and now ponders what she will tell her leadership team and the faculty the next day.

Authors :: Linda A. Hill, Kristin C. Doughty, Ellen Pruyne

Topics :: Leadership & Managing People

Tags :: Gender, Leadership, Reorganization, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A)" written by Linda A. Hill, Kristin C. Doughty, Ellen Pruyne includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Evans School facing as an external strategic factors. Some of the topics covered in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study are - Strategic Management Strategies, Gender, Leadership, Reorganization and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) casestudy better are - – there is backlash against globalization, challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Evans School, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Evans School operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) can be done for the following purposes –
1. Strategic planning using facts provided in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study
2. Improving business portfolio management of Evans School
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Evans School




Strengths Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Evans School in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) Harvard Business Review case study are -

Ability to recruit top talent

– Evans School is one of the leading recruiters in the industry. Managers in the Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Evans School has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Evans School

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Evans School does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High switching costs

– The high switching costs that Evans School has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Evans School is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Linda A. Hill, Kristin C. Doughty, Ellen Pruyne can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Diverse revenue streams

– Evans School is present in almost all the verticals within the industry. This has provided firm in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Evans School is one of the most innovative firm in sector. Manager in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Effective Research and Development (R&D)

– Evans School has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Evans School is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Evans School is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Evans School is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Evans School has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Evans School has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Evans School in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Evans School is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Evans School has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Evans School supply chain. Even after few cautionary changes mentioned in the HBR case study - Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Evans School vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Evans School has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Evans School 's lucrative customers.

Low market penetration in new markets

– Outside its home market of Evans School, firm in the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Linda A. Hill, Kristin C. Doughty, Ellen Pruyne suggests that, Evans School is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Evans School has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A), is just above the industry average. Evans School needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Evans School has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A), it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) are -

Creating value in data economy

– The success of analytics program of Evans School has opened avenues for new revenue streams for the organization in the industry. This can help Evans School to build a more holistic ecosystem as suggested in the Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study. Evans School can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Evans School in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Evans School can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Evans School can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Evans School has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Evans School to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Buying journey improvements

– Evans School can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Low interest rates

– Even though inflation is raising its head in most developed economies, Evans School can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Evans School in the consumer business. Now Evans School can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Evans School can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Evans School is facing challenges because of the dominance of functional experts in the organization. Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Evans School can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Evans School can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Evans School to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Evans School can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) are -

High dependence on third party suppliers

– Evans School high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Evans School will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Evans School business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Evans School.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Evans School with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Regulatory challenges

– Evans School needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Consumer confidence and its impact on Evans School demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Evans School can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Evans School in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Evans School can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) .

Technology acceleration in Forth Industrial Revolution

– Evans School has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Evans School needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Evans School needs to make to build a sustainable competitive advantage.



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