Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
Genpact launched SolutionXchange with the goal of bringing together clients and industry experts to collaborate in solving business process management (BPM) challenges. To date, the initiative has been a success - helping solve more than 200 BPM-related challenges. Genpact is committed to taking SolutionXchange (SCx) to the next level and expanding its scale significantly to become a global BPM community of choice for experts and clients to share knowledge and solve problems. While considering the SCx infrastructure upgrade, using SharePoint 2007 and a best-in-breed social collaboration platform, Genpact has started to re-evaluate its overall vision for the SCx initiative. Like other enterprises, Genpact is developing multiple collaboration capabilities aimed at engaging different audiences. Apart from SCx, it is seeking to engage customers via social marketing initiatives as well as foster greater collaboration and knowledge-sharing among employees via an internal collaboration platform. The case covers the history of SCx and its key milestones and accomplishments, identifies and describes its objectives for future growth, analyzes if the initiative should be kept in house or spun-off, and explores key alternatives and trade-offs involved in leveraging synergies among the various collaboration initiatives at Genpact. The case does not provide the "right" answers. Instead, it delineates a set of important issues, provides relevant context and invites program participants to debate and brainstorm these issues and identify action plan alternatives.
Swot Analysis of "Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond" written by Evgeny Kaganer, Erran Carmel, Katherine Tatarinov includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Genpact Scx facing as an external strategic factors. Some of the topics covered in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study are - Strategic Management Strategies, and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond casestudy better are - – cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, geopolitical disruptions, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, competitive advantages are harder to sustain because of technology dispersion,
supply chains are disrupted by pandemic , there is backlash against globalization, etc
Introduction to SWOT Analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Genpact Scx, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Genpact Scx operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond can be done for the following purposes –
1. Strategic planning using facts provided in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study
2. Improving business portfolio management of Genpact Scx
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Genpact Scx
Strengths Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Genpact Scx in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study are -
High switching costs
– The high switching costs that Genpact Scx has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Operational resilience
– The operational resilience strategy in the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Low bargaining power of suppliers
– Suppliers of Genpact Scx in the sector have low bargaining power. Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Genpact Scx to manage not only supply disruptions but also source products at highly competitive prices.
Organizational Resilience of Genpact Scx
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Genpact Scx does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Highly skilled collaborators
– Genpact Scx has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Strong track record of project management
– Genpact Scx is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Training and development
– Genpact Scx has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Successful track record of launching new products
– Genpact Scx has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Genpact Scx has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Ability to recruit top talent
– Genpact Scx is one of the leading recruiters in the industry. Managers in the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
High brand equity
– Genpact Scx has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Genpact Scx to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Digital Transformation in Leadership & Managing People segment
- digital transformation varies from industry to industry. For Genpact Scx digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Genpact Scx has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Effective Research and Development (R&D)
– Genpact Scx has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Weaknesses Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
High cash cycle compare to competitors
Genpact Scx has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Slow decision making process
– As mentioned earlier in the report, Genpact Scx has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Genpact Scx even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Interest costs
– Compare to the competition, Genpact Scx has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Low market penetration in new markets
– Outside its home market of Genpact Scx, firm in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Products dominated business model
– Even though Genpact Scx has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond should strive to include more intangible value offerings along with its core products and services.
Need for greater diversity
– Genpact Scx has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Increasing silos among functional specialists
– The organizational structure of Genpact Scx is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Genpact Scx needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Genpact Scx to focus more on services rather than just following the product oriented approach.
No frontier risks strategy
– After analyzing the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High operating costs
– Compare to the competitors, firm in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Genpact Scx 's lucrative customers.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, in the dynamic environment Genpact Scx has struggled to respond to the nimble upstart competition. Genpact Scx has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Genpact Scx has relatively successful track record of launching new products.
Opportunities Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
Developing new processes and practices
– Genpact Scx can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Genpact Scx can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Buying journey improvements
– Genpact Scx can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Better consumer reach
– The expansion of the 5G network will help Genpact Scx to increase its market reach. Genpact Scx will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Genpact Scx is facing challenges because of the dominance of functional experts in the organization. Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Genpact Scx to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Genpact Scx to hire the very best people irrespective of their geographical location.
Using analytics as competitive advantage
– Genpact Scx has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Genpact Scx to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Genpact Scx can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Creating value in data economy
– The success of analytics program of Genpact Scx has opened avenues for new revenue streams for the organization in the industry. This can help Genpact Scx to build a more holistic ecosystem as suggested in the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study. Genpact Scx can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Genpact Scx to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Manufacturing automation
– Genpact Scx can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Genpact Scx can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Genpact Scx can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Genpact Scx can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
Regulatory challenges
– Genpact Scx needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Genpact Scx in the Leadership & Managing People sector and impact the bottomline of the organization.
Increasing wage structure of Genpact Scx
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Genpact Scx.
High dependence on third party suppliers
– Genpact Scx high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Easy access to finance
– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Genpact Scx can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Genpact Scx in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Genpact Scx needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Genpact Scx.
Stagnating economy with rate increase
– Genpact Scx can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, Genpact Scx may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Environmental challenges
– Genpact Scx needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Genpact Scx can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.
Weighted SWOT Analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Genpact Scx needs to make to build a sustainable competitive advantage.
