Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
Genpact launched SolutionXchange with the goal of bringing together clients and industry experts to collaborate in solving business process management (BPM) challenges. To date, the initiative has been a success - helping solve more than 200 BPM-related challenges. Genpact is committed to taking SolutionXchange (SCx) to the next level and expanding its scale significantly to become a global BPM community of choice for experts and clients to share knowledge and solve problems. While considering the SCx infrastructure upgrade, using SharePoint 2007 and a best-in-breed social collaboration platform, Genpact has started to re-evaluate its overall vision for the SCx initiative. Like other enterprises, Genpact is developing multiple collaboration capabilities aimed at engaging different audiences. Apart from SCx, it is seeking to engage customers via social marketing initiatives as well as foster greater collaboration and knowledge-sharing among employees via an internal collaboration platform. The case covers the history of SCx and its key milestones and accomplishments, identifies and describes its objectives for future growth, analyzes if the initiative should be kept in house or spun-off, and explores key alternatives and trade-offs involved in leveraging synergies among the various collaboration initiatives at Genpact. The case does not provide the "right" answers. Instead, it delineates a set of important issues, provides relevant context and invites program participants to debate and brainstorm these issues and identify action plan alternatives.
Swot Analysis of "Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond" written by Evgeny Kaganer, Erran Carmel, Katherine Tatarinov includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Genpact Scx facing as an external strategic factors. Some of the topics covered in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study are - Strategic Management Strategies, and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond casestudy better are - – challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, increasing transportation and logistics costs, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, cloud computing is disrupting traditional business models,
customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , etc
Introduction to SWOT Analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Genpact Scx, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Genpact Scx operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond can be done for the following purposes –
1. Strategic planning using facts provided in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study
2. Improving business portfolio management of Genpact Scx
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Genpact Scx
Strengths Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Genpact Scx in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study are -
Diverse revenue streams
– Genpact Scx is present in almost all the verticals within the industry. This has provided firm in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Learning organization
- Genpact Scx is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Genpact Scx is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Ability to lead change in Leadership & Managing People field
– Genpact Scx is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Genpact Scx in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Strong track record of project management
– Genpact Scx is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Superior customer experience
– The customer experience strategy of Genpact Scx in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Highly skilled collaborators
– Genpact Scx has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
High switching costs
– The high switching costs that Genpact Scx has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
High brand equity
– Genpact Scx has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Genpact Scx to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Successful track record of launching new products
– Genpact Scx has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Genpact Scx has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Analytics focus
– Genpact Scx is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Evgeny Kaganer, Erran Carmel, Katherine Tatarinov can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Innovation driven organization
– Genpact Scx is one of the most innovative firm in sector. Manager in Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Low bargaining power of suppliers
– Suppliers of Genpact Scx in the sector have low bargaining power. Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Genpact Scx to manage not only supply disruptions but also source products at highly competitive prices.
Weaknesses Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
Capital Spending Reduction
– Even during the low interest decade, Genpact Scx has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Products dominated business model
– Even though Genpact Scx has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond should strive to include more intangible value offerings along with its core products and services.
Increasing silos among functional specialists
– The organizational structure of Genpact Scx is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Genpact Scx needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Genpact Scx to focus more on services rather than just following the product oriented approach.
High operating costs
– Compare to the competitors, firm in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Genpact Scx 's lucrative customers.
Slow to strategic competitive environment developments
– As Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond HBR case study mentions - Genpact Scx takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Lack of clear differentiation of Genpact Scx products
– To increase the profitability and margins on the products, Genpact Scx needs to provide more differentiated products than what it is currently offering in the marketplace.
Workers concerns about automation
– As automation is fast increasing in the segment, Genpact Scx needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
No frontier risks strategy
– After analyzing the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Low market penetration in new markets
– Outside its home market of Genpact Scx, firm in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Slow decision making process
– As mentioned earlier in the report, Genpact Scx has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Genpact Scx even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Skills based hiring
– The stress on hiring functional specialists at Genpact Scx has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Opportunities Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Genpact Scx in the consumer business. Now Genpact Scx can target international markets with far fewer capital restrictions requirements than the existing system.
Using analytics as competitive advantage
– Genpact Scx has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Genpact Scx to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Loyalty marketing
– Genpact Scx has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Genpact Scx can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Genpact Scx can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Genpact Scx can use these opportunities to build new business models that can help the communities that Genpact Scx operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Genpact Scx to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Genpact Scx to hire the very best people irrespective of their geographical location.
Better consumer reach
– The expansion of the 5G network will help Genpact Scx to increase its market reach. Genpact Scx will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Buying journey improvements
– Genpact Scx can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Genpact Scx can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Genpact Scx in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.
Low interest rates
– Even though inflation is raising its head in most developed economies, Genpact Scx can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Building a culture of innovation
– managers at Genpact Scx can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.
Threats Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Genpact Scx in the Leadership & Managing People sector and impact the bottomline of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Genpact Scx needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Genpact Scx with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Shortening product life cycle
– it is one of the major threat that Genpact Scx is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Genpact Scx can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond .
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond, Genpact Scx may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .
High dependence on third party suppliers
– Genpact Scx high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Consumer confidence and its impact on Genpact Scx demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Increasing wage structure of Genpact Scx
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Genpact Scx.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Genpact Scx.
Technology acceleration in Forth Industrial Revolution
– Genpact Scx has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Genpact Scx needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Regulatory challenges
– Genpact Scx needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.
Weighted SWOT Analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Genpact Scx needs to make to build a sustainable competitive advantage.