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Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business


Setting a strategic direction for a business school, initiating a culture change, and overcoming a massive financial deficit were challenges faced by the incoming dean of the Ross School of Business at the University of Michigan, Alison Davis-Blake. Of the four strategic pillars adopted-analytical rigor, action learning, boundarylessness, and a focus on the positive-the positive pillar was both the most controversial and the most differentiating. After experiencing dramatic success over a five-year period, Davis-Blake stepped down and a new dean was appointed, Scott DeRue. He had to determine whether to keep the positive pillar or abandon it.

Authors :: Kim Cameron, Jane Dutton, Robert Quinn

Topics :: Leadership & Managing People

Tags :: Organizational culture, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business" written by Kim Cameron, Jane Dutton, Robert Quinn includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Positive Blake facing as an external strategic factors. Some of the topics covered in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business case study are - Strategic Management Strategies, Organizational culture and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business casestudy better are - – cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, challanges to central banks by blockchain based private currencies, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing commodity prices, etc



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Introduction to SWOT Analysis of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Positive Blake, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Positive Blake operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business can be done for the following purposes –
1. Strategic planning using facts provided in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business case study
2. Improving business portfolio management of Positive Blake
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Positive Blake




Strengths Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Positive Blake in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Harvard Business Review case study are -

Training and development

– Positive Blake has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Leadership & Managing People field

– Positive Blake is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Positive Blake in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Positive Blake is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Positive Blake is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Positive Blake digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Positive Blake has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Positive Blake are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Leadership & Managing People industry

– Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business firm has clearly differentiated products in the market place. This has enabled Positive Blake to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Positive Blake to invest into research and development (R&D) and innovation.

Strong track record of project management

– Positive Blake is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Positive Blake has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Positive Blake

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Positive Blake does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Superior customer experience

– The customer experience strategy of Positive Blake in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Positive Blake is one of the most innovative firm in sector. Manager in Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business are -

Skills based hiring

– The stress on hiring functional specialists at Positive Blake has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of Positive Blake products

– To increase the profitability and margins on the products, Positive Blake needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow decision making process

– As mentioned earlier in the report, Positive Blake has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Positive Blake even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the segment, Positive Blake needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Low market penetration in new markets

– Outside its home market of Positive Blake, firm in the HBR case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Kim Cameron, Jane Dutton, Robert Quinn suggests that, Positive Blake is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business, in the dynamic environment Positive Blake has struggled to respond to the nimble upstart competition. Positive Blake has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Positive Blake is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow to strategic competitive environment developments

– As Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business HBR case study mentions - Positive Blake takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Products dominated business model

– Even though Positive Blake has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Positive Blake has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business are -

Better consumer reach

– The expansion of the 5G network will help Positive Blake to increase its market reach. Positive Blake will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Manufacturing automation

– Positive Blake can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Positive Blake can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Positive Blake has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Positive Blake to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Positive Blake to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Positive Blake can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Positive Blake can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Positive Blake can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Positive Blake can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Creating value in data economy

– The success of analytics program of Positive Blake has opened avenues for new revenue streams for the organization in the industry. This can help Positive Blake to build a more holistic ecosystem as suggested in the Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business case study. Positive Blake can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Positive Blake in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at Positive Blake can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Positive Blake is facing challenges because of the dominance of functional experts in the organization. Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Positive Blake in the consumer business. Now Positive Blake can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Positive Blake business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Positive Blake is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Positive Blake will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Positive Blake needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Positive Blake has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Positive Blake needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Positive Blake needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Positive Blake can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Positive Blake in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Positive Blake can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Positive Blake can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business .

High dependence on third party suppliers

– Positive Blake high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business, Positive Blake may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Positive Blake in the Leadership & Managing People sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Positive Blake needs to make to build a sustainable competitive advantage.



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