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Double Career Negotiation (B): Confidential Instructions for the Medical Doctor SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor


Supplement to case IN1225. A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?

Authors :: Horacio Falcao, Serena Wee, Heather Grover, Chi-Ying Cheng

Topics :: Leadership & Managing People

Tags :: Difficult conversations, Financial markets, Gender, Growth strategy, International business, Leadership, Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Double Career Negotiation (B): Confidential Instructions for the Medical Doctor" written by Horacio Falcao, Serena Wee, Heather Grover, Chi-Ying Cheng includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Doctor In1225 facing as an external strategic factors. Some of the topics covered in Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study are - Strategic Management Strategies, Difficult conversations, Financial markets, Gender, Growth strategy, International business, Leadership, Negotiations and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Double Career Negotiation (B): Confidential Instructions for the Medical Doctor casestudy better are - – supply chains are disrupted by pandemic , increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, there is backlash against globalization, technology disruption, etc



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Introduction to SWOT Analysis of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Doctor In1225, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Doctor In1225 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor can be done for the following purposes –
1. Strategic planning using facts provided in Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study
2. Improving business portfolio management of Doctor In1225
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Doctor In1225




Strengths Double Career Negotiation (B): Confidential Instructions for the Medical Doctor | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Doctor In1225 in Double Career Negotiation (B): Confidential Instructions for the Medical Doctor Harvard Business Review case study are -

Organizational Resilience of Doctor In1225

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Doctor In1225 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Doctor In1225 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Doctor In1225 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Doctor In1225 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Leadership & Managing People industry

– Double Career Negotiation (B): Confidential Instructions for the Medical Doctor firm has clearly differentiated products in the market place. This has enabled Doctor In1225 to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Doctor In1225 to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– Doctor In1225 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Leadership & Managing People field

– Doctor In1225 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Doctor In1225 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Doctor In1225 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Doctor In1225 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Doctor In1225 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Horacio Falcao, Serena Wee, Heather Grover, Chi-Ying Cheng can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Doctor In1225 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the Doctor In1225 are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the Double Career Negotiation (B): Confidential Instructions for the Medical Doctor Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– Doctor In1225 is present in almost all the verticals within the industry. This has provided firm in Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Double Career Negotiation (B): Confidential Instructions for the Medical Doctor | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor are -

No frontier risks strategy

– After analyzing the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Aligning sales with marketing

– It come across in the case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Double Career Negotiation (B): Confidential Instructions for the Medical Doctor can leverage the sales team experience to cultivate customer relationships as Doctor In1225 is planning to shift buying processes online.

Products dominated business model

– Even though Doctor In1225 has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Double Career Negotiation (B): Confidential Instructions for the Medical Doctor should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As Double Career Negotiation (B): Confidential Instructions for the Medical Doctor HBR case study mentions - Doctor In1225 takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High cash cycle compare to competitors

Doctor In1225 has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Doctor In1225, firm in the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Doctor In1225 is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Doctor In1225 needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor, it seems that the employees of Doctor In1225 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Doctor In1225 has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Doctor In1225 even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High operating costs

– Compare to the competitors, firm in the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Doctor In1225 's lucrative customers.




Opportunities Double Career Negotiation (B): Confidential Instructions for the Medical Doctor | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Doctor In1225 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Doctor In1225 can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Double Career Negotiation (B): Confidential Instructions for the Medical Doctor, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Building a culture of innovation

– managers at Doctor In1225 can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Manufacturing automation

– Doctor In1225 can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Doctor In1225 can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Doctor In1225 has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Doctor In1225 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Doctor In1225 in the consumer business. Now Doctor In1225 can target international markets with far fewer capital restrictions requirements than the existing system.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Doctor In1225 to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Doctor In1225 to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Doctor In1225 has opened avenues for new revenue streams for the organization in the industry. This can help Doctor In1225 to build a more holistic ecosystem as suggested in the Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study. Doctor In1225 can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Doctor In1225 can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Doctor In1225 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Doctor In1225 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Doctor In1225 is facing challenges because of the dominance of functional experts in the organization. Double Career Negotiation (B): Confidential Instructions for the Medical Doctor case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Double Career Negotiation (B): Confidential Instructions for the Medical Doctor External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Doctor In1225 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Doctor In1225 in the Leadership & Managing People sector and impact the bottomline of the organization.

Increasing wage structure of Doctor In1225

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Doctor In1225.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor, Doctor In1225 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Consumer confidence and its impact on Doctor In1225 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Doctor In1225 in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Doctor In1225 can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Doctor In1225 is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Doctor In1225 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Doctor In1225 needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology acceleration in Forth Industrial Revolution

– Doctor In1225 has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Doctor In1225 needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Double Career Negotiation (B): Confidential Instructions for the Medical Doctor is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Double Career Negotiation (B): Confidential Instructions for the Medical Doctor is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Doctor In1225 needs to make to build a sustainable competitive advantage.



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