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Hailing a New Era: Haier in Japan (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Hailing a New Era: Haier in Japan (B)


Supplement case for IES340.

Authors :: Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche, Yen-Tung Chen

Topics :: Leadership & Managing People

Tags :: Cross-cultural management, Human resource management, Leadership, Mergers & acquisitions, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Hailing a New Era: Haier in Japan (B)" written by Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche, Yen-Tung Chen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ies340 Hailing facing as an external strategic factors. Some of the topics covered in Hailing a New Era: Haier in Japan (B) case study are - Strategic Management Strategies, Cross-cultural management, Human resource management, Leadership, Mergers & acquisitions and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Hailing a New Era: Haier in Japan (B) casestudy better are - – technology disruption, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, wage bills are increasing, increasing energy prices, cloud computing is disrupting traditional business models, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Hailing a New Era: Haier in Japan (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Hailing a New Era: Haier in Japan (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ies340 Hailing, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ies340 Hailing operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hailing a New Era: Haier in Japan (B) can be done for the following purposes –
1. Strategic planning using facts provided in Hailing a New Era: Haier in Japan (B) case study
2. Improving business portfolio management of Ies340 Hailing
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ies340 Hailing




Strengths Hailing a New Era: Haier in Japan (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ies340 Hailing in Hailing a New Era: Haier in Japan (B) Harvard Business Review case study are -

Effective Research and Development (R&D)

– Ies340 Hailing has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Hailing a New Era: Haier in Japan (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Ies340 Hailing is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ies340 Hailing is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Hailing a New Era: Haier in Japan (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Ies340 Hailing is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche, Yen-Tung Chen can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Leadership & Managing People industry

– Hailing a New Era: Haier in Japan (B) firm has clearly differentiated products in the market place. This has enabled Ies340 Hailing to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Ies340 Hailing to invest into research and development (R&D) and innovation.

Training and development

– Ies340 Hailing has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Hailing a New Era: Haier in Japan (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Ies340 Hailing digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ies340 Hailing has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Ies340 Hailing in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Ies340 Hailing has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ies340 Hailing to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Ies340 Hailing has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Hailing a New Era: Haier in Japan (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Leadership & Managing People field

– Ies340 Hailing is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Ies340 Hailing in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Innovation driven organization

– Ies340 Hailing is one of the most innovative firm in sector. Manager in Hailing a New Era: Haier in Japan (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Ies340 Hailing is present in almost all the verticals within the industry. This has provided firm in Hailing a New Era: Haier in Japan (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Hailing a New Era: Haier in Japan (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hailing a New Era: Haier in Japan (B) are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Hailing a New Era: Haier in Japan (B), is just above the industry average. Ies340 Hailing needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Hailing a New Era: Haier in Japan (B), it seems that the employees of Ies340 Hailing don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche, Yen-Tung Chen suggests that, Ies340 Hailing is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As Hailing a New Era: Haier in Japan (B) HBR case study mentions - Ies340 Hailing takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Ies340 Hailing needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Hailing a New Era: Haier in Japan (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Hailing a New Era: Haier in Japan (B) can leverage the sales team experience to cultivate customer relationships as Ies340 Hailing is planning to shift buying processes online.

Need for greater diversity

– Ies340 Hailing has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High cash cycle compare to competitors

Ies340 Hailing has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Ies340 Hailing has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Ies340 Hailing, firm in the HBR case study Hailing a New Era: Haier in Japan (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Ies340 Hailing is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Ies340 Hailing needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Ies340 Hailing to focus more on services rather than just following the product oriented approach.




Opportunities Hailing a New Era: Haier in Japan (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Hailing a New Era: Haier in Japan (B) are -

Buying journey improvements

– Ies340 Hailing can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Hailing a New Era: Haier in Japan (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ies340 Hailing in the consumer business. Now Ies340 Hailing can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ies340 Hailing can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Ies340 Hailing has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ies340 Hailing can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ies340 Hailing can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ies340 Hailing can use these opportunities to build new business models that can help the communities that Ies340 Hailing operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Building a culture of innovation

– managers at Ies340 Hailing can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ies340 Hailing can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Hailing a New Era: Haier in Japan (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Ies340 Hailing can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Ies340 Hailing can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ies340 Hailing to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ies340 Hailing can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Ies340 Hailing can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Hailing a New Era: Haier in Japan (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Hailing a New Era: Haier in Japan (B) are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ies340 Hailing in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ies340 Hailing with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Ies340 Hailing demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Ies340 Hailing is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Ies340 Hailing can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ies340 Hailing in the Leadership & Managing People sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ies340 Hailing can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Hailing a New Era: Haier in Japan (B) .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ies340 Hailing business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ies340 Hailing needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Increasing wage structure of Ies340 Hailing

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ies340 Hailing.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ies340 Hailing.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Hailing a New Era: Haier in Japan (B), Ies340 Hailing may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ies340 Hailing can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Hailing a New Era: Haier in Japan (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Hailing a New Era: Haier in Japan (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Hailing a New Era: Haier in Japan (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Hailing a New Era: Haier in Japan (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hailing a New Era: Haier in Japan (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ies340 Hailing needs to make to build a sustainable competitive advantage.



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