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How to Increase Ethical Behaviour in Organizations SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of How to Increase Ethical Behaviour in Organizations


By embracing a vigilant mindset as a 'default state' and employing four tools-including 'asking lots of questions' and 'attending to artful dodges'-managers in any industry can develop a keen ability to notice unethical behaviour. The authors show that this is a critical step towards reducing both 'bounded ethicality' and 'bounded awareness' in today's organizations.

Authors :: Ting Zhang, Pinar Fletcher, Francesca Gino, Max H. Bazerman

Topics :: Leadership & Managing People

Tags :: Ethics, Motivating people, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "How to Increase Ethical Behaviour in Organizations" written by Ting Zhang, Pinar Fletcher, Francesca Gino, Max H. Bazerman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Bounded Behaviour facing as an external strategic factors. Some of the topics covered in How to Increase Ethical Behaviour in Organizations case study are - Strategic Management Strategies, Ethics, Motivating people and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the How to Increase Ethical Behaviour in Organizations casestudy better are - – digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, wage bills are increasing, there is backlash against globalization, supply chains are disrupted by pandemic , geopolitical disruptions, etc



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Introduction to SWOT Analysis of How to Increase Ethical Behaviour in Organizations


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in How to Increase Ethical Behaviour in Organizations case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Bounded Behaviour, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Bounded Behaviour operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of How to Increase Ethical Behaviour in Organizations can be done for the following purposes –
1. Strategic planning using facts provided in How to Increase Ethical Behaviour in Organizations case study
2. Improving business portfolio management of Bounded Behaviour
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Bounded Behaviour




Strengths How to Increase Ethical Behaviour in Organizations | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Bounded Behaviour in How to Increase Ethical Behaviour in Organizations Harvard Business Review case study are -

Strong track record of project management

– Bounded Behaviour is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Bounded Behaviour is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ting Zhang, Pinar Fletcher, Francesca Gino, Max H. Bazerman can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Bounded Behaviour in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Bounded Behaviour has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Bounded Behaviour to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Bounded Behaviour digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Bounded Behaviour has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Bounded Behaviour has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study How to Increase Ethical Behaviour in Organizations - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Bounded Behaviour in the sector have low bargaining power. How to Increase Ethical Behaviour in Organizations has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Bounded Behaviour to manage not only supply disruptions but also source products at highly competitive prices.

Sustainable margins compare to other players in Leadership & Managing People industry

– How to Increase Ethical Behaviour in Organizations firm has clearly differentiated products in the market place. This has enabled Bounded Behaviour to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Bounded Behaviour to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Bounded Behaviour is present in almost all the verticals within the industry. This has provided firm in How to Increase Ethical Behaviour in Organizations case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Bounded Behaviour has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in How to Increase Ethical Behaviour in Organizations HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Bounded Behaviour is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Bounded Behaviour is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in How to Increase Ethical Behaviour in Organizations Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Bounded Behaviour is one of the leading recruiters in the industry. Managers in the How to Increase Ethical Behaviour in Organizations are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses How to Increase Ethical Behaviour in Organizations | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of How to Increase Ethical Behaviour in Organizations are -

Skills based hiring

– The stress on hiring functional specialists at Bounded Behaviour has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Bounded Behaviour needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

No frontier risks strategy

– After analyzing the HBR case study How to Increase Ethical Behaviour in Organizations, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, firm in the HBR case study How to Increase Ethical Behaviour in Organizations has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Bounded Behaviour 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Bounded Behaviour is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study How to Increase Ethical Behaviour in Organizations can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High cash cycle compare to competitors

Bounded Behaviour has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the How to Increase Ethical Behaviour in Organizations HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Bounded Behaviour has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Bounded Behaviour is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Bounded Behaviour needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Bounded Behaviour to focus more on services rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As How to Increase Ethical Behaviour in Organizations HBR case study mentions - Bounded Behaviour takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Bounded Behaviour, firm in the HBR case study How to Increase Ethical Behaviour in Organizations needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study How to Increase Ethical Behaviour in Organizations, it seems that the employees of Bounded Behaviour don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities How to Increase Ethical Behaviour in Organizations | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study How to Increase Ethical Behaviour in Organizations are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Bounded Behaviour in the consumer business. Now Bounded Behaviour can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help Bounded Behaviour to increase its market reach. Bounded Behaviour will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Bounded Behaviour can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, How to Increase Ethical Behaviour in Organizations, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Bounded Behaviour can use these opportunities to build new business models that can help the communities that Bounded Behaviour operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Developing new processes and practices

– Bounded Behaviour can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Manufacturing automation

– Bounded Behaviour can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Bounded Behaviour can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Bounded Behaviour to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Bounded Behaviour in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Buying journey improvements

– Bounded Behaviour can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. How to Increase Ethical Behaviour in Organizations suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Bounded Behaviour has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study How to Increase Ethical Behaviour in Organizations - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Bounded Behaviour to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Bounded Behaviour has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Bounded Behaviour can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats How to Increase Ethical Behaviour in Organizations External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study How to Increase Ethical Behaviour in Organizations are -

Increasing wage structure of Bounded Behaviour

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Bounded Behaviour.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Bounded Behaviour.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Bounded Behaviour needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Bounded Behaviour can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Bounded Behaviour will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Bounded Behaviour high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Bounded Behaviour can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Bounded Behaviour needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study How to Increase Ethical Behaviour in Organizations, Bounded Behaviour may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Shortening product life cycle

– it is one of the major threat that Bounded Behaviour is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Bounded Behaviour with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Bounded Behaviour can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study How to Increase Ethical Behaviour in Organizations .




Weighted SWOT Analysis of How to Increase Ethical Behaviour in Organizations Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study How to Increase Ethical Behaviour in Organizations needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study How to Increase Ethical Behaviour in Organizations is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study How to Increase Ethical Behaviour in Organizations is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of How to Increase Ethical Behaviour in Organizations is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Bounded Behaviour needs to make to build a sustainable competitive advantage.



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