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Feishang Non-metal Materials Tech (8331) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Feishang Non-metal Materials Tech (Hong Kong)


Based on various researches at Oak Spring University , Feishang Non-metal Materials Tech is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing government debt because of Covid-19 spendings, technology disruption, there is backlash against globalization, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, challanges to central banks by blockchain based private currencies, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Feishang Non-metal Materials Tech


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Feishang Non-metal Materials Tech can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Feishang Non-metal Materials Tech, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Feishang Non-metal Materials Tech operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Feishang Non-metal Materials Tech can be done for the following purposes –
1. Strategic planning of Feishang Non-metal Materials Tech
2. Improving business portfolio management of Feishang Non-metal Materials Tech
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Construction - Raw Materials sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Feishang Non-metal Materials Tech




Strengths of Feishang Non-metal Materials Tech | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Feishang Non-metal Materials Tech are -

Cross disciplinary teams

– Horizontal connected teams at the Feishang Non-metal Materials Tech are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Innovation driven organization

– Feishang Non-metal Materials Tech is one of the most innovative firm in Construction - Raw Materials sector.

Operational resilience

– The operational resilience strategy of Feishang Non-metal Materials Tech comprises – understanding the underlying the factors in the Construction - Raw Materials industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Feishang Non-metal Materials Tech has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Feishang Non-metal Materials Tech to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management in the Construction - Raw Materials industry

– Feishang Non-metal Materials Tech is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Feishang Non-metal Materials Tech has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Construction - Raw Materials industry. Secondly the value chain collaborators of Feishang Non-metal Materials Tech have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Feishang Non-metal Materials Tech is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Construction - Raw Materials industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– Feishang Non-metal Materials Tech has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Feishang Non-metal Materials Tech has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Feishang Non-metal Materials Tech has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Feishang Non-metal Materials Tech staying ahead in the Construction - Raw Materials industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Superior customer experience

– The customer experience strategy of Feishang Non-metal Materials Tech in Construction - Raw Materials industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Construction - Raw Materials

– Feishang Non-metal Materials Tech is one of the leading players in the Construction - Raw Materials industry in Hong Kong. Over the years it has not only transformed the business landscape in the Construction - Raw Materials industry in Hong Kong but also across the existing markets. The ability to lead change has enabled Feishang Non-metal Materials Tech in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Feishang Non-metal Materials Tech in the Capital Goods sector have low bargaining power. Feishang Non-metal Materials Tech has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Feishang Non-metal Materials Tech to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of Feishang Non-metal Materials Tech | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Feishang Non-metal Materials Tech are -

High bargaining power of channel partners in Construction - Raw Materials industry

– because of the regulatory requirements in Hong Kong, Feishang Non-metal Materials Tech is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Construction - Raw Materials industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Feishang Non-metal Materials Tech supply chain. Even after few cautionary changes, Feishang Non-metal Materials Tech is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Feishang Non-metal Materials Tech vulnerable to further global disruptions in South East Asia.

High operating costs

– Compare to the competitors, Feishang Non-metal Materials Tech has high operating costs in the Construction - Raw Materials industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Feishang Non-metal Materials Tech lucrative customers.

Need for greater diversity

– Feishang Non-metal Materials Tech has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Increasing silos among functional specialists

– The organizational structure of Feishang Non-metal Materials Tech is dominated by functional specialists. It is not different from other players in the Construction - Raw Materials industry, but Feishang Non-metal Materials Tech needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Feishang Non-metal Materials Tech to focus more on services in the Construction - Raw Materials industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Feishang Non-metal Materials Tech has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring in Construction - Raw Materials industry

– The stress on hiring functional specialists at Feishang Non-metal Materials Tech has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– From the outside it seems that Feishang Non-metal Materials Tech needs to have more collaboration between its sales team and marketing team. Sales professionals in the Construction - Raw Materials industry have deep experience in developing customer relationships. Marketing department at Feishang Non-metal Materials Tech can leverage the sales team experience to cultivate customer relationships as Feishang Non-metal Materials Tech is planning to shift buying processes online.

Employees’ less understanding of Feishang Non-metal Materials Tech strategy

– From the outside it seems that the employees of Feishang Non-metal Materials Tech don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Feishang Non-metal Materials Tech products

– To increase the profitability and margins on the products, Feishang Non-metal Materials Tech needs to provide more differentiated products than what it is currently offering in the marketplace.

Compensation and incentives

– The revenue per employee of Feishang Non-metal Materials Tech is just above the Construction - Raw Materials industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Feishang Non-metal Materials Tech Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Feishang Non-metal Materials Tech are -

Using analytics as competitive advantage

– Feishang Non-metal Materials Tech has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Construction - Raw Materials sector. This continuous investment in analytics has enabled Feishang Non-metal Materials Tech to build a competitive advantage using analytics. The analytics driven competitive advantage can help Feishang Non-metal Materials Tech to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Buying journey improvements

– Feishang Non-metal Materials Tech can improve the customer journey of consumers in the Construction - Raw Materials industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Feishang Non-metal Materials Tech in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Construction - Raw Materials industry, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Feishang Non-metal Materials Tech to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Feishang Non-metal Materials Tech can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Feishang Non-metal Materials Tech can use these opportunities to build new business models that can help the communities that Feishang Non-metal Materials Tech operates in. Secondly it can use opportunities from government spending in Construction - Raw Materials sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Feishang Non-metal Materials Tech to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Feishang Non-metal Materials Tech to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Feishang Non-metal Materials Tech is facing challenges because of the dominance of functional experts in the organization. Feishang Non-metal Materials Tech can utilize new technology in the field of Construction - Raw Materials industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Feishang Non-metal Materials Tech can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Feishang Non-metal Materials Tech to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Feishang Non-metal Materials Tech has opened avenues for new revenue streams for the organization in Construction - Raw Materials industry. This can help Feishang Non-metal Materials Tech to build a more holistic ecosystem for Feishang Non-metal Materials Tech products in the Construction - Raw Materials industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Feishang Non-metal Materials Tech can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Low interest rates

– Even though inflation is raising its head in most developed economies, Feishang Non-metal Materials Tech can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Use of Bitcoin and other crypto currencies for transactions in Construction - Raw Materials industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Feishang Non-metal Materials Tech in the Construction - Raw Materials industry. Now Feishang Non-metal Materials Tech can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Feishang Non-metal Materials Tech External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Feishang Non-metal Materials Tech are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Feishang Non-metal Materials Tech can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Feishang Non-metal Materials Tech prominent markets.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Feishang Non-metal Materials Tech will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Feishang Non-metal Materials Tech may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Construction - Raw Materials sector.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Construction - Raw Materials industry are lowering. It can presents Feishang Non-metal Materials Tech with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Construction - Raw Materials sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Feishang Non-metal Materials Tech in Construction - Raw Materials industry. The Construction - Raw Materials industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology acceleration in Forth Industrial Revolution

– Feishang Non-metal Materials Tech has witnessed rapid integration of technology during Covid-19 in the Construction - Raw Materials industry. As one of the leading players in the industry, Feishang Non-metal Materials Tech needs to keep up with the evolution of technology in the Construction - Raw Materials sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Feishang Non-metal Materials Tech demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Construction - Raw Materials industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Feishang Non-metal Materials Tech needs to understand the core reasons impacting the Construction - Raw Materials industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Feishang Non-metal Materials Tech business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Feishang Non-metal Materials Tech needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Construction - Raw Materials industry regulations.

High dependence on third party suppliers

– Feishang Non-metal Materials Tech high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Feishang Non-metal Materials Tech Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Feishang Non-metal Materials Tech needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Feishang Non-metal Materials Tech is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Feishang Non-metal Materials Tech is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Feishang Non-metal Materials Tech to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Feishang Non-metal Materials Tech needs to make to build a sustainable competitive advantage.



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