Goal Rise Logistics China (8457) SWOT Analysis / TOWS Matrix / MBA Resources
Trucking
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Goal Rise Logistics China (Hong Kong)
Based on various researches at Oak Spring University , Goal Rise Logistics China is operating in a macro-environment that has been destablized by – challanges to central banks by blockchain based private currencies, geopolitical disruptions, there is increasing trade war between United States & China, technology disruption, competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs,
wage bills are increasing, cloud computing is disrupting traditional business models, etc
Introduction to SWOT Analysis of Goal Rise Logistics China
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Goal Rise Logistics China can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Goal Rise Logistics China, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Goal Rise Logistics China operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Goal Rise Logistics China can be done for the following purposes –
1. Strategic planning of Goal Rise Logistics China
2. Improving business portfolio management of Goal Rise Logistics China
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Trucking sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Goal Rise Logistics China
Strengths of Goal Rise Logistics China | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Goal Rise Logistics China are -
Organizational Resilience of Goal Rise Logistics China
– The covid-19 pandemic has put organizational resilience at the centre of everthing Goal Rise Logistics China does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Innovation driven organization
– Goal Rise Logistics China is one of the most innovative firm in Trucking sector.
High brand equity
– Goal Rise Logistics China has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Goal Rise Logistics China to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Digital Transformation in Trucking industry
- digital transformation varies from industry to industry. For Goal Rise Logistics China digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Goal Rise Logistics China has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Learning organization
- Goal Rise Logistics China is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Goal Rise Logistics China is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Goal Rise Logistics China emphasize – knowledge, initiative, and innovation.
Highly skilled collaborators
– Goal Rise Logistics China has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Trucking industry. Secondly the value chain collaborators of Goal Rise Logistics China have helped the firm to develop new products and bring them quickly to the marketplace.
Low bargaining power of suppliers
– Suppliers of Goal Rise Logistics China in the Transportation sector have low bargaining power. Goal Rise Logistics China has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Goal Rise Logistics China to manage not only supply disruptions but also source products at highly competitive prices.
Analytics focus
– Goal Rise Logistics China is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Trucking industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Strong track record of project management in the Trucking industry
– Goal Rise Logistics China is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Training and development
– Goal Rise Logistics China has one of the best training and development program in Transportation industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Superior customer experience
– The customer experience strategy of Goal Rise Logistics China in Trucking industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Ability to recruit top talent
– Goal Rise Logistics China is one of the leading players in the Trucking industry in Hong Kong. It is in a position to attract the best talent available in Hong Kong. The firm has a robust talent identification program that helps in identifying the brightest.
Weaknesses of Goal Rise Logistics China | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Goal Rise Logistics China are -
High dependence on Goal Rise Logistics China ‘s star products
– The top 2 products and services of Goal Rise Logistics China still accounts for major business revenue. This dependence on star products in Trucking industry has resulted into insufficient focus on developing new products, even though Goal Rise Logistics China has relatively successful track record of launching new products.
Workers concerns about automation
– As automation is fast increasing in the Trucking industry, Goal Rise Logistics China needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Products dominated business model
– Even though Goal Rise Logistics China has some of the most successful models in the Trucking industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Goal Rise Logistics China should strive to include more intangible value offerings along with its core products and services.
Need for greater diversity
– Goal Rise Logistics China has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High operating costs
– Compare to the competitors, Goal Rise Logistics China has high operating costs in the Trucking industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Goal Rise Logistics China lucrative customers.
Interest costs
– Compare to the competition, Goal Rise Logistics China has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Low market penetration in new markets
– Outside its home market of Hong Kong, Goal Rise Logistics China needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Ability to respond to the competition
– As the decision making is very deliberative at Goal Rise Logistics China, in the dynamic environment of Trucking industry it has struggled to respond to the nimble upstart competition. Goal Rise Logistics China has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Goal Rise Logistics China is slow explore the new channels of communication. These new channels of communication can help Goal Rise Logistics China to provide better information regarding Trucking products and services. It can also build an online community to further reach out to potential customers.
Aligning sales with marketing
– From the outside it seems that Goal Rise Logistics China needs to have more collaboration between its sales team and marketing team. Sales professionals in the Trucking industry have deep experience in developing customer relationships. Marketing department at Goal Rise Logistics China can leverage the sales team experience to cultivate customer relationships as Goal Rise Logistics China is planning to shift buying processes online.
Slow decision making process
– As mentioned earlier in the report, Goal Rise Logistics China has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Trucking industry over the last five years. Goal Rise Logistics China even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Goal Rise Logistics China Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Goal Rise Logistics China are -
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Goal Rise Logistics China can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Goal Rise Logistics China to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Goal Rise Logistics China can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Manufacturing automation
– Goal Rise Logistics China can use the latest technology developments to improve its manufacturing and designing process in Trucking sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Using analytics as competitive advantage
– Goal Rise Logistics China has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Trucking sector. This continuous investment in analytics has enabled Goal Rise Logistics China to build a competitive advantage using analytics. The analytics driven competitive advantage can help Goal Rise Logistics China to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Goal Rise Logistics China can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Developing new processes and practices
– Goal Rise Logistics China can develop new processes and procedures in Trucking industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the Trucking industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Goal Rise Logistics China can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Goal Rise Logistics China can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Creating value in data economy
– The success of analytics program of Goal Rise Logistics China has opened avenues for new revenue streams for the organization in Trucking industry. This can help Goal Rise Logistics China to build a more holistic ecosystem for Goal Rise Logistics China products in the Trucking industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Leveraging digital technologies
– Goal Rise Logistics China can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Goal Rise Logistics China can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Goal Rise Logistics China can use these opportunities to build new business models that can help the communities that Goal Rise Logistics China operates in. Secondly it can use opportunities from government spending in Trucking sector.
Buying journey improvements
– Goal Rise Logistics China can improve the customer journey of consumers in the Trucking industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Learning at scale
– Online learning technologies has now opened space for Goal Rise Logistics China to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Threats Goal Rise Logistics China External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Goal Rise Logistics China are -
Shortening product life cycle
– it is one of the major threat that Goal Rise Logistics China is facing in Trucking sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Goal Rise Logistics China.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Goal Rise Logistics China needs to understand the core reasons impacting the Trucking industry. This will help it in building a better workplace.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, Goal Rise Logistics China may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Trucking sector.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Goal Rise Logistics China can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Goal Rise Logistics China prominent markets.
Stagnating economy with rate increase
– Goal Rise Logistics China can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Trucking industry.
Regulatory challenges
– Goal Rise Logistics China needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Trucking industry regulations.
Easy access to finance
– Easy access to finance in Trucking industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Goal Rise Logistics China can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Goal Rise Logistics China in the Trucking sector and impact the bottomline of the organization.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Goal Rise Logistics China business can come under increasing regulations regarding data privacy, data security, etc.
Environmental challenges
– Goal Rise Logistics China needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Goal Rise Logistics China can take advantage of this fund but it will also bring new competitors in the Trucking industry.
Weighted SWOT Analysis of Goal Rise Logistics China Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Goal Rise Logistics China needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Goal Rise Logistics China is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Goal Rise Logistics China is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Goal Rise Logistics China to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Goal Rise Logistics China needs to make to build a sustainable competitive advantage.
