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Crompton Greaves Consumer Electricals Ltd (CROP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Crompton Greaves Consumer Electricals Ltd (India)


Based on various researches at Oak Spring University , Crompton Greaves Consumer Electricals Ltd is operating in a macro-environment that has been destablized by – challanges to central banks by blockchain based private currencies, wage bills are increasing, increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, supply chains are disrupted by pandemic , technology disruption, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Crompton Greaves Consumer Electricals Ltd


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Crompton Greaves Consumer Electricals Ltd can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Crompton Greaves Consumer Electricals Ltd, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Crompton Greaves Consumer Electricals Ltd operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Crompton Greaves Consumer Electricals Ltd can be done for the following purposes –
1. Strategic planning of Crompton Greaves Consumer Electricals Ltd
2. Improving business portfolio management of Crompton Greaves Consumer Electricals Ltd
3. Assessing feasibility of the new initiative in India
4. Making a Appliance & Tool sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Crompton Greaves Consumer Electricals Ltd




Strengths of Crompton Greaves Consumer Electricals Ltd | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Crompton Greaves Consumer Electricals Ltd are -

Operational resilience

– The operational resilience strategy of Crompton Greaves Consumer Electricals Ltd comprises – understanding the underlying the factors in the Appliance & Tool industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High switching costs

– The high switching costs that Crompton Greaves Consumer Electricals Ltd has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Crompton Greaves Consumer Electricals Ltd has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Crompton Greaves Consumer Electricals Ltd has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Crompton Greaves Consumer Electricals Ltd in Appliance & Tool industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Crompton Greaves Consumer Electricals Ltd are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Crompton Greaves Consumer Electricals Ltd has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Crompton Greaves Consumer Electricals Ltd to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Appliance & Tool industry

- digital transformation varies from industry to industry. For Crompton Greaves Consumer Electricals Ltd digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Crompton Greaves Consumer Electricals Ltd has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Crompton Greaves Consumer Electricals Ltd has one of the best training and development program in Consumer Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Crompton Greaves Consumer Electricals Ltd

– The covid-19 pandemic has put organizational resilience at the centre of everthing Crompton Greaves Consumer Electricals Ltd does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Learning organization

- Crompton Greaves Consumer Electricals Ltd is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Crompton Greaves Consumer Electricals Ltd is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Crompton Greaves Consumer Electricals Ltd emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Crompton Greaves Consumer Electricals Ltd in the Consumer Cyclical sector have low bargaining power. Crompton Greaves Consumer Electricals Ltd has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Crompton Greaves Consumer Electricals Ltd to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management in the Appliance & Tool industry

– Crompton Greaves Consumer Electricals Ltd is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Crompton Greaves Consumer Electricals Ltd | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Crompton Greaves Consumer Electricals Ltd are -

Products dominated business model

– Even though Crompton Greaves Consumer Electricals Ltd has some of the most successful models in the Appliance & Tool industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Crompton Greaves Consumer Electricals Ltd should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners in Appliance & Tool industry

– because of the regulatory requirements in India, Crompton Greaves Consumer Electricals Ltd is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Appliance & Tool industry.

Aligning sales with marketing

– From the outside it seems that Crompton Greaves Consumer Electricals Ltd needs to have more collaboration between its sales team and marketing team. Sales professionals in the Appliance & Tool industry have deep experience in developing customer relationships. Marketing department at Crompton Greaves Consumer Electricals Ltd can leverage the sales team experience to cultivate customer relationships as Crompton Greaves Consumer Electricals Ltd is planning to shift buying processes online.

Interest costs

– Compare to the competition, Crompton Greaves Consumer Electricals Ltd has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Compensation and incentives

– The revenue per employee of Crompton Greaves Consumer Electricals Ltd is just above the Appliance & Tool industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Ability to respond to the competition

– As the decision making is very deliberative at Crompton Greaves Consumer Electricals Ltd, in the dynamic environment of Appliance & Tool industry it has struggled to respond to the nimble upstart competition. Crompton Greaves Consumer Electricals Ltd has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– From the 10K / annual statement of Crompton Greaves Consumer Electricals Ltd, it seems that company is thinking out the frontier risks that can impact Appliance & Tool industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, Crompton Greaves Consumer Electricals Ltd has high operating costs in the Appliance & Tool industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Crompton Greaves Consumer Electricals Ltd lucrative customers.

Low market penetration in new markets

– Outside its home market of India, Crompton Greaves Consumer Electricals Ltd needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Crompton Greaves Consumer Electricals Ltd is dominated by functional specialists. It is not different from other players in the Appliance & Tool industry, but Crompton Greaves Consumer Electricals Ltd needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Crompton Greaves Consumer Electricals Ltd to focus more on services in the Appliance & Tool industry rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the Appliance & Tool industry, Crompton Greaves Consumer Electricals Ltd needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Crompton Greaves Consumer Electricals Ltd Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Crompton Greaves Consumer Electricals Ltd are -

Leveraging digital technologies

– Crompton Greaves Consumer Electricals Ltd can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Crompton Greaves Consumer Electricals Ltd can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Crompton Greaves Consumer Electricals Ltd to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Crompton Greaves Consumer Electricals Ltd to increase its market reach. Crompton Greaves Consumer Electricals Ltd will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in Appliance & Tool industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Crompton Greaves Consumer Electricals Ltd in the Appliance & Tool industry. Now Crompton Greaves Consumer Electricals Ltd can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Crompton Greaves Consumer Electricals Ltd can use these opportunities to build new business models that can help the communities that Crompton Greaves Consumer Electricals Ltd operates in. Secondly it can use opportunities from government spending in Appliance & Tool sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Crompton Greaves Consumer Electricals Ltd to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Crompton Greaves Consumer Electricals Ltd to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Crompton Greaves Consumer Electricals Ltd has opened avenues for new revenue streams for the organization in Appliance & Tool industry. This can help Crompton Greaves Consumer Electricals Ltd to build a more holistic ecosystem for Crompton Greaves Consumer Electricals Ltd products in the Appliance & Tool industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Crompton Greaves Consumer Electricals Ltd is facing challenges because of the dominance of functional experts in the organization. Crompton Greaves Consumer Electricals Ltd can utilize new technology in the field of Appliance & Tool industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Crompton Greaves Consumer Electricals Ltd has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Appliance & Tool sector. This continuous investment in analytics has enabled Crompton Greaves Consumer Electricals Ltd to build a competitive advantage using analytics. The analytics driven competitive advantage can help Crompton Greaves Consumer Electricals Ltd to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Appliance & Tool industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Crompton Greaves Consumer Electricals Ltd can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Crompton Greaves Consumer Electricals Ltd can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Manufacturing automation

– Crompton Greaves Consumer Electricals Ltd can use the latest technology developments to improve its manufacturing and designing process in Appliance & Tool sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Crompton Greaves Consumer Electricals Ltd to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Crompton Greaves Consumer Electricals Ltd can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Appliance & Tool industry.




Threats Crompton Greaves Consumer Electricals Ltd External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Crompton Greaves Consumer Electricals Ltd are -

Stagnating economy with rate increase

– Crompton Greaves Consumer Electricals Ltd can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Appliance & Tool industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Appliance & Tool industry are lowering. It can presents Crompton Greaves Consumer Electricals Ltd with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Appliance & Tool sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Crompton Greaves Consumer Electricals Ltd business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Crompton Greaves Consumer Electricals Ltd is facing in Appliance & Tool sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Appliance & Tool industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Crompton Greaves Consumer Electricals Ltd can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Crompton Greaves Consumer Electricals Ltd can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Crompton Greaves Consumer Electricals Ltd prominent markets.

Technology acceleration in Forth Industrial Revolution

– Crompton Greaves Consumer Electricals Ltd has witnessed rapid integration of technology during Covid-19 in the Appliance & Tool industry. As one of the leading players in the industry, Crompton Greaves Consumer Electricals Ltd needs to keep up with the evolution of technology in the Appliance & Tool sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Crompton Greaves Consumer Electricals Ltd may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Appliance & Tool sector.

Consumer confidence and its impact on Crompton Greaves Consumer Electricals Ltd demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Appliance & Tool industry and other sectors.

Increasing wage structure of Crompton Greaves Consumer Electricals Ltd

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Crompton Greaves Consumer Electricals Ltd.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Crompton Greaves Consumer Electricals Ltd.

High dependence on third party suppliers

– Crompton Greaves Consumer Electricals Ltd high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Crompton Greaves Consumer Electricals Ltd Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Crompton Greaves Consumer Electricals Ltd needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Crompton Greaves Consumer Electricals Ltd is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Crompton Greaves Consumer Electricals Ltd is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Crompton Greaves Consumer Electricals Ltd to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Crompton Greaves Consumer Electricals Ltd needs to make to build a sustainable competitive advantage.



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