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Hisar Metal Ind (HISR) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Hisar Metal Ind (India)


Based on various researches at Oak Spring University , Hisar Metal Ind is operating in a macro-environment that has been destablized by – increasing energy prices, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, geopolitical disruptions, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, increasing transportation and logistics costs, there is increasing trade war between United States & China, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Hisar Metal Ind


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Hisar Metal Ind can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hisar Metal Ind, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hisar Metal Ind operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hisar Metal Ind can be done for the following purposes –
1. Strategic planning of Hisar Metal Ind
2. Improving business portfolio management of Hisar Metal Ind
3. Assessing feasibility of the new initiative in India
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hisar Metal Ind




Strengths of Hisar Metal Ind | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Hisar Metal Ind are -

Successful track record of launching new products

– Hisar Metal Ind has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Hisar Metal Ind has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Hisar Metal Ind has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Hisar Metal Ind is one of the most innovative firm in sector.

Ability to lead change in

– Hisar Metal Ind is one of the leading players in the industry in India. Over the years it has not only transformed the business landscape in the industry in India but also across the existing markets. The ability to lead change has enabled Hisar Metal Ind in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Hisar Metal Ind in the sector have low bargaining power. Hisar Metal Ind has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Hisar Metal Ind to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Hisar Metal Ind has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Hisar Metal Ind staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to recruit top talent

– Hisar Metal Ind is one of the leading players in the industry in India. It is in a position to attract the best talent available in India. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Hisar Metal Ind is present in almost all the verticals within the industry. This has provided Hisar Metal Ind a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in industry

– Hisar Metal Ind has clearly differentiated products in the market place. This has enabled Hisar Metal Ind to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Hisar Metal Ind to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Hisar Metal Ind has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Learning organization

- Hisar Metal Ind is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Hisar Metal Ind is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Hisar Metal Ind emphasize – knowledge, initiative, and innovation.

Strong track record of project management in the industry

– Hisar Metal Ind is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Hisar Metal Ind | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hisar Metal Ind are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Hisar Metal Ind is slow explore the new channels of communication. These new channels of communication can help Hisar Metal Ind to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Employees’ less understanding of Hisar Metal Ind strategy

– From the outside it seems that the employees of Hisar Metal Ind don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Aligning sales with marketing

– From the outside it seems that Hisar Metal Ind needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Hisar Metal Ind can leverage the sales team experience to cultivate customer relationships as Hisar Metal Ind is planning to shift buying processes online.

Need for greater diversity

– Hisar Metal Ind has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow decision making process

– As mentioned earlier in the report, Hisar Metal Ind has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Hisar Metal Ind even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Products dominated business model

– Even though Hisar Metal Ind has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Hisar Metal Ind should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Hisar Metal Ind is dominated by functional specialists. It is not different from other players in the industry, but Hisar Metal Ind needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Hisar Metal Ind to focus more on services in the industry rather than just following the product oriented approach.

High dependence on Hisar Metal Ind ‘s star products

– The top 2 products and services of Hisar Metal Ind still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Hisar Metal Ind has relatively successful track record of launching new products.

Ability to respond to the competition

– As the decision making is very deliberative at Hisar Metal Ind, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Hisar Metal Ind has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High bargaining power of channel partners in industry

– because of the regulatory requirements in India, Hisar Metal Ind is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Hisar Metal Ind has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Hisar Metal Ind Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Hisar Metal Ind are -

Buying journey improvements

– Hisar Metal Ind can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Hisar Metal Ind has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Hisar Metal Ind to build a competitive advantage using analytics. The analytics driven competitive advantage can help Hisar Metal Ind to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Hisar Metal Ind has opened avenues for new revenue streams for the organization in industry. This can help Hisar Metal Ind to build a more holistic ecosystem for Hisar Metal Ind products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Hisar Metal Ind can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Hisar Metal Ind to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Hisar Metal Ind to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help Hisar Metal Ind to increase its market reach. Hisar Metal Ind will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Hisar Metal Ind can use these opportunities to build new business models that can help the communities that Hisar Metal Ind operates in. Secondly it can use opportunities from government spending in sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Hisar Metal Ind can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Hisar Metal Ind is facing challenges because of the dominance of functional experts in the organization. Hisar Metal Ind can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Hisar Metal Ind in the industry. Now Hisar Metal Ind can target international markets with far fewer capital restrictions requirements than the existing system.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Hisar Metal Ind to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Hisar Metal Ind to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Hisar Metal Ind can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Hisar Metal Ind can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Hisar Metal Ind External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Hisar Metal Ind are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Hisar Metal Ind needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Hisar Metal Ind can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Hisar Metal Ind needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Hisar Metal Ind can take advantage of this fund but it will also bring new competitors in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Hisar Metal Ind business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Hisar Metal Ind can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Hisar Metal Ind in the sector and impact the bottomline of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Hisar Metal Ind with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hisar Metal Ind.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Hisar Metal Ind in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Hisar Metal Ind demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hisar Metal Ind will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Hisar Metal Ind Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Hisar Metal Ind needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Hisar Metal Ind is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Hisar Metal Ind is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hisar Metal Ind to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hisar Metal Ind needs to make to build a sustainable competitive advantage.



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