Inti Kapuas Arowana (IIKP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Inti Kapuas Arowana (Indonesia)

Based on various researches at Oak Spring University , Inti Kapuas Arowana is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, there is backlash against globalization, increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc

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Introduction to SWOT Analysis of Inti Kapuas Arowana

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Inti Kapuas Arowana can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Inti Kapuas Arowana, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Inti Kapuas Arowana operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Inti Kapuas Arowana can be done for the following purposes –
1. Strategic planning of Inti Kapuas Arowana
2. Improving business portfolio management of Inti Kapuas Arowana
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Fish/Livestock sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Inti Kapuas Arowana

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Strengths of Inti Kapuas Arowana | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Inti Kapuas Arowana are -

Training and development

– Inti Kapuas Arowana has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Inti Kapuas Arowana has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Inti Kapuas Arowana to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Fish/Livestock

– Inti Kapuas Arowana is one of the leading players in the Fish/Livestock industry in Indonesia. Over the years it has not only transformed the business landscape in the Fish/Livestock industry in Indonesia but also across the existing markets. The ability to lead change has enabled Inti Kapuas Arowana in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Inti Kapuas Arowana has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Inti Kapuas Arowana has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Inti Kapuas Arowana are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Inti Kapuas Arowana has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Inti Kapuas Arowana is present in almost all the verticals within the Fish/Livestock industry. This has provided Inti Kapuas Arowana a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Fish/Livestock industry

– Inti Kapuas Arowana has clearly differentiated products in the market place. This has enabled Inti Kapuas Arowana to fetch slight price premium compare to the competitors in the Fish/Livestock industry. The sustainable margins have also helped Inti Kapuas Arowana to invest into research and development (R&D) and innovation.

Learning organization

- Inti Kapuas Arowana is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Inti Kapuas Arowana is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Inti Kapuas Arowana emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Inti Kapuas Arowana is one of the most innovative firm in Fish/Livestock sector.

Strong track record of project management in the Fish/Livestock industry

– Inti Kapuas Arowana is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Inti Kapuas Arowana

– The covid-19 pandemic has put organizational resilience at the centre of everthing Inti Kapuas Arowana does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

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Weaknesses of Inti Kapuas Arowana | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Inti Kapuas Arowana are -

Aligning sales with marketing

– From the outside it seems that Inti Kapuas Arowana needs to have more collaboration between its sales team and marketing team. Sales professionals in the Fish/Livestock industry have deep experience in developing customer relationships. Marketing department at Inti Kapuas Arowana can leverage the sales team experience to cultivate customer relationships as Inti Kapuas Arowana is planning to shift buying processes online.

No frontier risks strategy

– From the 10K / annual statement of Inti Kapuas Arowana, it seems that company is thinking out the frontier risks that can impact Fish/Livestock industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow decision making process

– As mentioned earlier in the report, Inti Kapuas Arowana has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Fish/Livestock industry over the last five years. Inti Kapuas Arowana even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Low market penetration in new markets

– Outside its home market of Indonesia, Inti Kapuas Arowana needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Inti Kapuas Arowana has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Fish/Livestock industry using digital technology.

High bargaining power of channel partners in Fish/Livestock industry

– because of the regulatory requirements in Indonesia, Inti Kapuas Arowana is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Fish/Livestock industry.

Lack of clear differentiation of Inti Kapuas Arowana products

– To increase the profitability and margins on the products, Inti Kapuas Arowana needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, Inti Kapuas Arowana has high operating costs in the Fish/Livestock industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Inti Kapuas Arowana lucrative customers.

Slow to strategic competitive environment developments

– As Inti Kapuas Arowana is one of the leading players in the Fish/Livestock industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Fish/Livestock industry in last five years.

Employees’ less understanding of Inti Kapuas Arowana strategy

– From the outside it seems that the employees of Inti Kapuas Arowana don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring in Fish/Livestock industry

– The stress on hiring functional specialists at Inti Kapuas Arowana has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

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Inti Kapuas Arowana Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities of Inti Kapuas Arowana are -

Loyalty marketing

– Inti Kapuas Arowana has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Inti Kapuas Arowana can use these opportunities to build new business models that can help the communities that Inti Kapuas Arowana operates in. Secondly it can use opportunities from government spending in Fish/Livestock sector.

Low interest rates

– Even though inflation is raising its head in most developed economies, Inti Kapuas Arowana can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Inti Kapuas Arowana can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Fish/Livestock industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Inti Kapuas Arowana can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Inti Kapuas Arowana can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Inti Kapuas Arowana can develop new processes and procedures in Fish/Livestock industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Inti Kapuas Arowana has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Fish/Livestock sector. This continuous investment in analytics has enabled Inti Kapuas Arowana to build a competitive advantage using analytics. The analytics driven competitive advantage can help Inti Kapuas Arowana to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Inti Kapuas Arowana has opened avenues for new revenue streams for the organization in Fish/Livestock industry. This can help Inti Kapuas Arowana to build a more holistic ecosystem for Inti Kapuas Arowana products in the Fish/Livestock industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Fish/Livestock industry, but it has also influenced the consumer preferences. Inti Kapuas Arowana can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Inti Kapuas Arowana can improve the customer journey of consumers in the Fish/Livestock industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Inti Kapuas Arowana to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Inti Kapuas Arowana is facing challenges because of the dominance of functional experts in the organization. Inti Kapuas Arowana can utilize new technology in the field of Fish/Livestock industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Inti Kapuas Arowana in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Fish/Livestock industry, and it will provide faster access to the consumers.

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Threats Inti Kapuas Arowana External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats of Inti Kapuas Arowana are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Inti Kapuas Arowana in Fish/Livestock industry. The Fish/Livestock industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Inti Kapuas Arowana in the Fish/Livestock sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Inti Kapuas Arowana high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Inti Kapuas Arowana may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Fish/Livestock sector.

Regulatory challenges

– Inti Kapuas Arowana needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Fish/Livestock industry regulations.

Shortening product life cycle

– it is one of the major threat that Inti Kapuas Arowana is facing in Fish/Livestock sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Inti Kapuas Arowana demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Fish/Livestock industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Inti Kapuas Arowana will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Inti Kapuas Arowana needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Inti Kapuas Arowana can take advantage of this fund but it will also bring new competitors in the Fish/Livestock industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Inti Kapuas Arowana business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Inti Kapuas Arowana needs to understand the core reasons impacting the Fish/Livestock industry. This will help it in building a better workplace.

Stagnating economy with rate increase

– Inti Kapuas Arowana can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Fish/Livestock industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

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Weighted SWOT Analysis of Inti Kapuas Arowana Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Inti Kapuas Arowana needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Inti Kapuas Arowana is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Inti Kapuas Arowana is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Inti Kapuas Arowana to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Inti Kapuas Arowana needs to make to build a sustainable competitive advantage.

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