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Bank Mestika Dharma (BBMD) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Bank Mestika Dharma (Indonesia)


Based on various researches at Oak Spring University , Bank Mestika Dharma is operating in a macro-environment that has been destablized by – increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, geopolitical disruptions, there is backlash against globalization, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Bank Mestika Dharma


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Bank Mestika Dharma can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Bank Mestika Dharma, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Bank Mestika Dharma operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Bank Mestika Dharma can be done for the following purposes –
1. Strategic planning of Bank Mestika Dharma
2. Improving business portfolio management of Bank Mestika Dharma
3. Assessing feasibility of the new initiative in Indonesia
4. Making a S&Ls/Savings Banks sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Bank Mestika Dharma




Strengths of Bank Mestika Dharma | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Bank Mestika Dharma are -

Ability to recruit top talent

– Bank Mestika Dharma is one of the leading players in the S&Ls/Savings Banks industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Bank Mestika Dharma in the Financial sector have low bargaining power. Bank Mestika Dharma has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Bank Mestika Dharma to manage not only supply disruptions but also source products at highly competitive prices.

Operational resilience

– The operational resilience strategy of Bank Mestika Dharma comprises – understanding the underlying the factors in the S&Ls/Savings Banks industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Bank Mestika Dharma has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Bank Mestika Dharma has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in S&Ls/Savings Banks industry

– Bank Mestika Dharma has clearly differentiated products in the market place. This has enabled Bank Mestika Dharma to fetch slight price premium compare to the competitors in the S&Ls/Savings Banks industry. The sustainable margins have also helped Bank Mestika Dharma to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of Bank Mestika Dharma in S&Ls/Savings Banks industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Bank Mestika Dharma has one of the best training and development program in Financial industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Bank Mestika Dharma has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive S&Ls/Savings Banks industry. Secondly the value chain collaborators of Bank Mestika Dharma have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Bank Mestika Dharma

– The covid-19 pandemic has put organizational resilience at the centre of everthing Bank Mestika Dharma does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Bank Mestika Dharma are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in S&Ls/Savings Banks

– Bank Mestika Dharma is one of the leading players in the S&Ls/Savings Banks industry in Indonesia. Over the years it has not only transformed the business landscape in the S&Ls/Savings Banks industry in Indonesia but also across the existing markets. The ability to lead change has enabled Bank Mestika Dharma in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in S&Ls/Savings Banks industry

- digital transformation varies from industry to industry. For Bank Mestika Dharma digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Bank Mestika Dharma has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses of Bank Mestika Dharma | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Bank Mestika Dharma are -

Increasing silos among functional specialists

– The organizational structure of Bank Mestika Dharma is dominated by functional specialists. It is not different from other players in the S&Ls/Savings Banks industry, but Bank Mestika Dharma needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Bank Mestika Dharma to focus more on services in the S&Ls/Savings Banks industry rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the S&Ls/Savings Banks industry, Bank Mestika Dharma needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on Bank Mestika Dharma ‘s star products

– The top 2 products and services of Bank Mestika Dharma still accounts for major business revenue. This dependence on star products in S&Ls/Savings Banks industry has resulted into insufficient focus on developing new products, even though Bank Mestika Dharma has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Indonesia, Bank Mestika Dharma needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, Bank Mestika Dharma has high operating costs in the S&Ls/Savings Banks industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Bank Mestika Dharma lucrative customers.

Compensation and incentives

– The revenue per employee of Bank Mestika Dharma is just above the S&Ls/Savings Banks industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Bank Mestika Dharma is slow explore the new channels of communication. These new channels of communication can help Bank Mestika Dharma to provide better information regarding S&Ls/Savings Banks products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– From the 10K / annual statement of Bank Mestika Dharma, it seems that company is thinking out the frontier risks that can impact S&Ls/Savings Banks industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Aligning sales with marketing

– From the outside it seems that Bank Mestika Dharma needs to have more collaboration between its sales team and marketing team. Sales professionals in the S&Ls/Savings Banks industry have deep experience in developing customer relationships. Marketing department at Bank Mestika Dharma can leverage the sales team experience to cultivate customer relationships as Bank Mestika Dharma is planning to shift buying processes online.

Products dominated business model

– Even though Bank Mestika Dharma has some of the most successful models in the S&Ls/Savings Banks industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Bank Mestika Dharma should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– Bank Mestika Dharma has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Bank Mestika Dharma Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Bank Mestika Dharma are -

Developing new processes and practices

– Bank Mestika Dharma can develop new processes and procedures in S&Ls/Savings Banks industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Bank Mestika Dharma can improve the customer journey of consumers in the S&Ls/Savings Banks industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Bank Mestika Dharma can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the S&Ls/Savings Banks industry.

Better consumer reach

– The expansion of the 5G network will help Bank Mestika Dharma to increase its market reach. Bank Mestika Dharma will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in S&Ls/Savings Banks industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Bank Mestika Dharma in the S&Ls/Savings Banks industry. Now Bank Mestika Dharma can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Bank Mestika Dharma is facing challenges because of the dominance of functional experts in the organization. Bank Mestika Dharma can utilize new technology in the field of S&Ls/Savings Banks industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Bank Mestika Dharma can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Bank Mestika Dharma to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Bank Mestika Dharma can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Bank Mestika Dharma can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Bank Mestika Dharma has opened avenues for new revenue streams for the organization in S&Ls/Savings Banks industry. This can help Bank Mestika Dharma to build a more holistic ecosystem for Bank Mestika Dharma products in the S&Ls/Savings Banks industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Bank Mestika Dharma can use the latest technology developments to improve its manufacturing and designing process in S&Ls/Savings Banks sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Bank Mestika Dharma has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Bank Mestika Dharma External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Bank Mestika Dharma are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Bank Mestika Dharma needs to understand the core reasons impacting the S&Ls/Savings Banks industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Bank Mestika Dharma has witnessed rapid integration of technology during Covid-19 in the S&Ls/Savings Banks industry. As one of the leading players in the industry, Bank Mestika Dharma needs to keep up with the evolution of technology in the S&Ls/Savings Banks sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Bank Mestika Dharma business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Bank Mestika Dharma in the S&Ls/Savings Banks sector and impact the bottomline of the organization.

Increasing wage structure of Bank Mestika Dharma

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Bank Mestika Dharma.

Easy access to finance

– Easy access to finance in S&Ls/Savings Banks industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Bank Mestika Dharma can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Bank Mestika Dharma can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the S&Ls/Savings Banks industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Bank Mestika Dharma may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of S&Ls/Savings Banks sector.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to S&Ls/Savings Banks industry are lowering. It can presents Bank Mestika Dharma with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the S&Ls/Savings Banks sector.

Shortening product life cycle

– it is one of the major threat that Bank Mestika Dharma is facing in S&Ls/Savings Banks sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Bank Mestika Dharma will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Consumer confidence and its impact on Bank Mestika Dharma demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in S&Ls/Savings Banks industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Bank Mestika Dharma Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Bank Mestika Dharma needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Bank Mestika Dharma is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Bank Mestika Dharma is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Bank Mestika Dharma to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Bank Mestika Dharma needs to make to build a sustainable competitive advantage.



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