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Prima Cakrawala Abadi (PCAR) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Prima Cakrawala Abadi (Indonesia)


Based on various researches at Oak Spring University , Prima Cakrawala Abadi is operating in a macro-environment that has been destablized by – increasing government debt because of Covid-19 spendings, technology disruption, there is backlash against globalization, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, wage bills are increasing, etc



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Introduction to SWOT Analysis of Prima Cakrawala Abadi


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Prima Cakrawala Abadi can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Prima Cakrawala Abadi, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Prima Cakrawala Abadi operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Prima Cakrawala Abadi can be done for the following purposes –
1. Strategic planning of Prima Cakrawala Abadi
2. Improving business portfolio management of Prima Cakrawala Abadi
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Food Processing sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Prima Cakrawala Abadi




Strengths of Prima Cakrawala Abadi | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Prima Cakrawala Abadi are -

Diverse revenue streams

– Prima Cakrawala Abadi is present in almost all the verticals within the Food Processing industry. This has provided Prima Cakrawala Abadi a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Prima Cakrawala Abadi is one of the leading players in the Food Processing industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Prima Cakrawala Abadi in the Consumer/Non-Cyclical sector have low bargaining power. Prima Cakrawala Abadi has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Prima Cakrawala Abadi to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Prima Cakrawala Abadi is one of the most innovative firm in Food Processing sector.

High switching costs

– The high switching costs that Prima Cakrawala Abadi has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Superior customer experience

– The customer experience strategy of Prima Cakrawala Abadi in Food Processing industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Food Processing industry

– Prima Cakrawala Abadi has clearly differentiated products in the market place. This has enabled Prima Cakrawala Abadi to fetch slight price premium compare to the competitors in the Food Processing industry. The sustainable margins have also helped Prima Cakrawala Abadi to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Prima Cakrawala Abadi are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management in the Food Processing industry

– Prima Cakrawala Abadi is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Prima Cakrawala Abadi has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Prima Cakrawala Abadi has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Prima Cakrawala Abadi to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Prima Cakrawala Abadi has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Prima Cakrawala Abadi staying ahead in the Food Processing industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Prima Cakrawala Abadi | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Prima Cakrawala Abadi are -

Employees’ less understanding of Prima Cakrawala Abadi strategy

– From the outside it seems that the employees of Prima Cakrawala Abadi don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners in Food Processing industry

– because of the regulatory requirements in Indonesia, Prima Cakrawala Abadi is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Food Processing industry.

High operating costs

– Compare to the competitors, Prima Cakrawala Abadi has high operating costs in the Food Processing industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Prima Cakrawala Abadi lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Prima Cakrawala Abadi supply chain. Even after few cautionary changes, Prima Cakrawala Abadi is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Prima Cakrawala Abadi vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee of Prima Cakrawala Abadi is just above the Food Processing industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– From the outside it seems that Prima Cakrawala Abadi needs to have more collaboration between its sales team and marketing team. Sales professionals in the Food Processing industry have deep experience in developing customer relationships. Marketing department at Prima Cakrawala Abadi can leverage the sales team experience to cultivate customer relationships as Prima Cakrawala Abadi is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Prima Cakrawala Abadi is dominated by functional specialists. It is not different from other players in the Food Processing industry, but Prima Cakrawala Abadi needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Prima Cakrawala Abadi to focus more on services in the Food Processing industry rather than just following the product oriented approach.

High cash cycle compare to competitors

Prima Cakrawala Abadi has a high cash cycle compare to other players in the Food Processing industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative at Prima Cakrawala Abadi, in the dynamic environment of Food Processing industry it has struggled to respond to the nimble upstart competition. Prima Cakrawala Abadi has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– Prima Cakrawala Abadi has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Low market penetration in new markets

– Outside its home market of Indonesia, Prima Cakrawala Abadi needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Prima Cakrawala Abadi Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Prima Cakrawala Abadi are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Food Processing industry, but it has also influenced the consumer preferences. Prima Cakrawala Abadi can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Prima Cakrawala Abadi can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Prima Cakrawala Abadi can use the latest technology developments to improve its manufacturing and designing process in Food Processing sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Prima Cakrawala Abadi has opened avenues for new revenue streams for the organization in Food Processing industry. This can help Prima Cakrawala Abadi to build a more holistic ecosystem for Prima Cakrawala Abadi products in the Food Processing industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Prima Cakrawala Abadi has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Food Processing sector. This continuous investment in analytics has enabled Prima Cakrawala Abadi to build a competitive advantage using analytics. The analytics driven competitive advantage can help Prima Cakrawala Abadi to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Prima Cakrawala Abadi to increase its market reach. Prima Cakrawala Abadi will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Prima Cakrawala Abadi is facing challenges because of the dominance of functional experts in the organization. Prima Cakrawala Abadi can utilize new technology in the field of Food Processing industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Prima Cakrawala Abadi in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Food Processing industry, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, Prima Cakrawala Abadi can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Prima Cakrawala Abadi can use these opportunities to build new business models that can help the communities that Prima Cakrawala Abadi operates in. Secondly it can use opportunities from government spending in Food Processing sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Prima Cakrawala Abadi to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Prima Cakrawala Abadi to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Prima Cakrawala Abadi has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions in Food Processing industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Prima Cakrawala Abadi in the Food Processing industry. Now Prima Cakrawala Abadi can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Prima Cakrawala Abadi External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Prima Cakrawala Abadi are -

Technology acceleration in Forth Industrial Revolution

– Prima Cakrawala Abadi has witnessed rapid integration of technology during Covid-19 in the Food Processing industry. As one of the leading players in the industry, Prima Cakrawala Abadi needs to keep up with the evolution of technology in the Food Processing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Prima Cakrawala Abadi demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Food Processing industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Food Processing industry are lowering. It can presents Prima Cakrawala Abadi with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Food Processing sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Prima Cakrawala Abadi.

Regulatory challenges

– Prima Cakrawala Abadi needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Food Processing industry regulations.

Shortening product life cycle

– it is one of the major threat that Prima Cakrawala Abadi is facing in Food Processing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Prima Cakrawala Abadi

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Prima Cakrawala Abadi.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Prima Cakrawala Abadi can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Prima Cakrawala Abadi prominent markets.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Prima Cakrawala Abadi may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Food Processing sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Prima Cakrawala Abadi needs to understand the core reasons impacting the Food Processing industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Prima Cakrawala Abadi in Food Processing industry. The Food Processing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Prima Cakrawala Abadi can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Food Processing industry.




Weighted SWOT Analysis of Prima Cakrawala Abadi Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Prima Cakrawala Abadi needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Prima Cakrawala Abadi is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Prima Cakrawala Abadi is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Prima Cakrawala Abadi to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Prima Cakrawala Abadi needs to make to build a sustainable competitive advantage.



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