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Jasa Armada Indonesia (IPCM) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Jasa Armada Indonesia (Indonesia)


Based on various researches at Oak Spring University , Jasa Armada Indonesia is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, increasing commodity prices, increasing government debt because of Covid-19 spendings, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Jasa Armada Indonesia


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Jasa Armada Indonesia can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Jasa Armada Indonesia, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Jasa Armada Indonesia operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Jasa Armada Indonesia can be done for the following purposes –
1. Strategic planning of Jasa Armada Indonesia
2. Improving business portfolio management of Jasa Armada Indonesia
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Water Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Jasa Armada Indonesia




Strengths of Jasa Armada Indonesia | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Jasa Armada Indonesia are -

Diverse revenue streams

– Jasa Armada Indonesia is present in almost all the verticals within the Water Transportation industry. This has provided Jasa Armada Indonesia a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Jasa Armada Indonesia has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Water Transportation industry. Secondly the value chain collaborators of Jasa Armada Indonesia have helped the firm to develop new products and bring them quickly to the marketplace.

Sustainable margins compare to other players in Water Transportation industry

– Jasa Armada Indonesia has clearly differentiated products in the market place. This has enabled Jasa Armada Indonesia to fetch slight price premium compare to the competitors in the Water Transportation industry. The sustainable margins have also helped Jasa Armada Indonesia to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Jasa Armada Indonesia are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Jasa Armada Indonesia has one of the best training and development program in Transportation industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Jasa Armada Indonesia in the Transportation sector have low bargaining power. Jasa Armada Indonesia has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Jasa Armada Indonesia to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Jasa Armada Indonesia is one of the most innovative firm in Water Transportation sector.

High switching costs

– The high switching costs that Jasa Armada Indonesia has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Jasa Armada Indonesia is one of the leading players in the Water Transportation industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Jasa Armada Indonesia is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Jasa Armada Indonesia is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Jasa Armada Indonesia emphasize – knowledge, initiative, and innovation.

High brand equity

– Jasa Armada Indonesia has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Jasa Armada Indonesia to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Jasa Armada Indonesia has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Jasa Armada Indonesia has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses of Jasa Armada Indonesia | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Jasa Armada Indonesia are -

Slow decision making process

– As mentioned earlier in the report, Jasa Armada Indonesia has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Water Transportation industry over the last five years. Jasa Armada Indonesia even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of Jasa Armada Indonesia products

– To increase the profitability and margins on the products, Jasa Armada Indonesia needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Jasa Armada Indonesia has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative at Jasa Armada Indonesia, in the dynamic environment of Water Transportation industry it has struggled to respond to the nimble upstart competition. Jasa Armada Indonesia has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in Water Transportation industry

– The stress on hiring functional specialists at Jasa Armada Indonesia has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Compensation and incentives

– The revenue per employee of Jasa Armada Indonesia is just above the Water Transportation industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Employees’ less understanding of Jasa Armada Indonesia strategy

– From the outside it seems that the employees of Jasa Armada Indonesia don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Jasa Armada Indonesia supply chain. Even after few cautionary changes, Jasa Armada Indonesia is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Jasa Armada Indonesia vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– From the 10K / annual statement of Jasa Armada Indonesia, it seems that company is thinking out the frontier risks that can impact Water Transportation industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on Jasa Armada Indonesia ‘s star products

– The top 2 products and services of Jasa Armada Indonesia still accounts for major business revenue. This dependence on star products in Water Transportation industry has resulted into insufficient focus on developing new products, even though Jasa Armada Indonesia has relatively successful track record of launching new products.

High bargaining power of channel partners in Water Transportation industry

– because of the regulatory requirements in Indonesia, Jasa Armada Indonesia is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Water Transportation industry.




Jasa Armada Indonesia Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Jasa Armada Indonesia are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Jasa Armada Indonesia can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Jasa Armada Indonesia has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Water Transportation sector. This continuous investment in analytics has enabled Jasa Armada Indonesia to build a competitive advantage using analytics. The analytics driven competitive advantage can help Jasa Armada Indonesia to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Jasa Armada Indonesia can develop new processes and procedures in Water Transportation industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Jasa Armada Indonesia in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Water Transportation industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Jasa Armada Indonesia can use these opportunities to build new business models that can help the communities that Jasa Armada Indonesia operates in. Secondly it can use opportunities from government spending in Water Transportation sector.

Better consumer reach

– The expansion of the 5G network will help Jasa Armada Indonesia to increase its market reach. Jasa Armada Indonesia will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Jasa Armada Indonesia to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Jasa Armada Indonesia to hire the very best people irrespective of their geographical location.

Low interest rates

– Even though inflation is raising its head in most developed economies, Jasa Armada Indonesia can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Jasa Armada Indonesia can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions in Water Transportation industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Jasa Armada Indonesia in the Water Transportation industry. Now Jasa Armada Indonesia can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Jasa Armada Indonesia can use the latest technology developments to improve its manufacturing and designing process in Water Transportation sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Jasa Armada Indonesia can improve the customer journey of consumers in the Water Transportation industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Jasa Armada Indonesia is facing challenges because of the dominance of functional experts in the organization. Jasa Armada Indonesia can utilize new technology in the field of Water Transportation industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Jasa Armada Indonesia External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Jasa Armada Indonesia are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Jasa Armada Indonesia can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Jasa Armada Indonesia prominent markets.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Jasa Armada Indonesia needs to understand the core reasons impacting the Water Transportation industry. This will help it in building a better workplace.

Environmental challenges

– Jasa Armada Indonesia needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Jasa Armada Indonesia can take advantage of this fund but it will also bring new competitors in the Water Transportation industry.

Easy access to finance

– Easy access to finance in Water Transportation industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Jasa Armada Indonesia can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Jasa Armada Indonesia high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Water Transportation industry are lowering. It can presents Jasa Armada Indonesia with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Water Transportation sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Jasa Armada Indonesia is facing in Water Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Jasa Armada Indonesia

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Jasa Armada Indonesia.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Jasa Armada Indonesia.

Technology acceleration in Forth Industrial Revolution

– Jasa Armada Indonesia has witnessed rapid integration of technology during Covid-19 in the Water Transportation industry. As one of the leading players in the industry, Jasa Armada Indonesia needs to keep up with the evolution of technology in the Water Transportation sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Jasa Armada Indonesia may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Water Transportation sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Jasa Armada Indonesia business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Jasa Armada Indonesia Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Jasa Armada Indonesia needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Jasa Armada Indonesia is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Jasa Armada Indonesia is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Jasa Armada Indonesia to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Jasa Armada Indonesia needs to make to build a sustainable competitive advantage.



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