×




Goodyear Indonesia (GDYR) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Goodyear Indonesia (Indonesia)


Based on various researches at Oak Spring University , Goodyear Indonesia is operating in a macro-environment that has been destablized by – there is backlash against globalization, talent flight as more people leaving formal jobs, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, etc



12 Hrs

$59.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

24 Hrs

$49.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

48 Hrs

$39.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now







Introduction to SWOT Analysis of Goodyear Indonesia


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Goodyear Indonesia can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Goodyear Indonesia, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Goodyear Indonesia operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Goodyear Indonesia can be done for the following purposes –
1. Strategic planning of Goodyear Indonesia
2. Improving business portfolio management of Goodyear Indonesia
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Tires sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Goodyear Indonesia




Strengths of Goodyear Indonesia | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Goodyear Indonesia are -

Operational resilience

– The operational resilience strategy of Goodyear Indonesia comprises – understanding the underlying the factors in the Tires industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Superior customer experience

– The customer experience strategy of Goodyear Indonesia in Tires industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Goodyear Indonesia has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Goodyear Indonesia has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Goodyear Indonesia is one of the leading players in the Tires industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Goodyear Indonesia has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Goodyear Indonesia staying ahead in the Tires industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Tires

– Goodyear Indonesia is one of the leading players in the Tires industry in Indonesia. Over the years it has not only transformed the business landscape in the Tires industry in Indonesia but also across the existing markets. The ability to lead change has enabled Goodyear Indonesia in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Goodyear Indonesia is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Goodyear Indonesia is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Goodyear Indonesia emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Goodyear Indonesia has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Tires industry

- digital transformation varies from industry to industry. For Goodyear Indonesia digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Goodyear Indonesia has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Sustainable margins compare to other players in Tires industry

– Goodyear Indonesia has clearly differentiated products in the market place. This has enabled Goodyear Indonesia to fetch slight price premium compare to the competitors in the Tires industry. The sustainable margins have also helped Goodyear Indonesia to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Goodyear Indonesia are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management in the Tires industry

– Goodyear Indonesia is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Goodyear Indonesia | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Goodyear Indonesia are -

Aligning sales with marketing

– From the outside it seems that Goodyear Indonesia needs to have more collaboration between its sales team and marketing team. Sales professionals in the Tires industry have deep experience in developing customer relationships. Marketing department at Goodyear Indonesia can leverage the sales team experience to cultivate customer relationships as Goodyear Indonesia is planning to shift buying processes online.

High bargaining power of channel partners in Tires industry

– because of the regulatory requirements in Indonesia, Goodyear Indonesia is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Tires industry.

Ability to respond to the competition

– As the decision making is very deliberative at Goodyear Indonesia, in the dynamic environment of Tires industry it has struggled to respond to the nimble upstart competition. Goodyear Indonesia has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in Tires industry

– The stress on hiring functional specialists at Goodyear Indonesia has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Goodyear Indonesia is dominated by functional specialists. It is not different from other players in the Tires industry, but Goodyear Indonesia needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Goodyear Indonesia to focus more on services in the Tires industry rather than just following the product oriented approach.

High cash cycle compare to competitors

Goodyear Indonesia has a high cash cycle compare to other players in the Tires industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– From the 10K / annual statement of Goodyear Indonesia, it seems that company is thinking out the frontier risks that can impact Tires industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of Indonesia, Goodyear Indonesia needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Goodyear Indonesia has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Tires industry using digital technology.

Interest costs

– Compare to the competition, Goodyear Indonesia has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High operating costs

– Compare to the competitors, Goodyear Indonesia has high operating costs in the Tires industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Goodyear Indonesia lucrative customers.




Goodyear Indonesia Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Goodyear Indonesia are -

Creating value in data economy

– The success of analytics program of Goodyear Indonesia has opened avenues for new revenue streams for the organization in Tires industry. This can help Goodyear Indonesia to build a more holistic ecosystem for Goodyear Indonesia products in the Tires industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Goodyear Indonesia to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Goodyear Indonesia to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Goodyear Indonesia has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Tires sector. This continuous investment in analytics has enabled Goodyear Indonesia to build a competitive advantage using analytics. The analytics driven competitive advantage can help Goodyear Indonesia to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Goodyear Indonesia can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Goodyear Indonesia can improve the customer journey of consumers in the Tires industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Goodyear Indonesia to increase its market reach. Goodyear Indonesia will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Goodyear Indonesia can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Tires industry.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Goodyear Indonesia in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Tires industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Goodyear Indonesia can use these opportunities to build new business models that can help the communities that Goodyear Indonesia operates in. Secondly it can use opportunities from government spending in Tires sector.

Loyalty marketing

– Goodyear Indonesia has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Tires industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Goodyear Indonesia can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Goodyear Indonesia can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Goodyear Indonesia can develop new processes and procedures in Tires industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Goodyear Indonesia is facing challenges because of the dominance of functional experts in the organization. Goodyear Indonesia can utilize new technology in the field of Tires industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Goodyear Indonesia External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Goodyear Indonesia are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Goodyear Indonesia may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Tires sector.

Environmental challenges

– Goodyear Indonesia needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Goodyear Indonesia can take advantage of this fund but it will also bring new competitors in the Tires industry.

Increasing wage structure of Goodyear Indonesia

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Goodyear Indonesia.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Goodyear Indonesia.

Consumer confidence and its impact on Goodyear Indonesia demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Tires industry and other sectors.

Easy access to finance

– Easy access to finance in Tires industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Goodyear Indonesia can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Goodyear Indonesia in Tires industry. The Tires industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Goodyear Indonesia is facing in Tires sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Goodyear Indonesia will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Goodyear Indonesia in the Tires sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Goodyear Indonesia can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Goodyear Indonesia prominent markets.

Stagnating economy with rate increase

– Goodyear Indonesia can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Tires industry.




Weighted SWOT Analysis of Goodyear Indonesia Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Goodyear Indonesia needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Goodyear Indonesia is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Goodyear Indonesia is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Goodyear Indonesia to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Goodyear Indonesia needs to make to build a sustainable competitive advantage.



--- ---

MCUBS MidCity SWOT Analysis / TOWS Matrix

Services , Real Estate Operations


Blow & Drive Interlock Corp SWOT Analysis / TOWS Matrix

Technology , Scientific & Technical Instr.


SPML Infra Ltd SWOT Analysis / TOWS Matrix

Capital Goods , Construction Services


Echelon Financial Holdings SWOT Analysis / TOWS Matrix

Financial , Insurance (Prop. & Casualty)


National Waste Management SWOT Analysis / TOWS Matrix

Services , Waste Management Services


Jico SWOT Analysis / TOWS Matrix

Consumer Cyclical , Auto & Truck Parts


Schulz SA SWOT Analysis / TOWS Matrix

Capital Goods , Misc. Capital Goods


Sam Yang Foods SWOT Analysis / TOWS Matrix

Consumer/Non-Cyclical , Food Processing


Kellogg SWOT Analysis / TOWS Matrix

Consumer/Non-Cyclical , Food Processing