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Exploitasi Energi (CNKO) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Exploitasi Energi (Indonesia)


Based on various researches at Oak Spring University , Exploitasi Energi is operating in a macro-environment that has been destablized by – there is backlash against globalization, increasing commodity prices, technology disruption, central banks are concerned over increasing inflation, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Exploitasi Energi


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Exploitasi Energi can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Exploitasi Energi, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Exploitasi Energi operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Exploitasi Energi can be done for the following purposes –
1. Strategic planning of Exploitasi Energi
2. Improving business portfolio management of Exploitasi Energi
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Coal sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Exploitasi Energi




Strengths of Exploitasi Energi | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Exploitasi Energi are -

Digital Transformation in Coal industry

- digital transformation varies from industry to industry. For Exploitasi Energi digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Exploitasi Energi has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Exploitasi Energi has one of the best training and development program in Energy industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Exploitasi Energi is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Coal industry. The technology infrastructure of Indonesia is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Coal industry

– Exploitasi Energi has clearly differentiated products in the market place. This has enabled Exploitasi Energi to fetch slight price premium compare to the competitors in the Coal industry. The sustainable margins have also helped Exploitasi Energi to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy of Exploitasi Energi comprises – understanding the underlying the factors in the Coal industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Exploitasi Energi

– The covid-19 pandemic has put organizational resilience at the centre of everthing Exploitasi Energi does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Exploitasi Energi has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Coal industry. Secondly the value chain collaborators of Exploitasi Energi have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Exploitasi Energi is one of the most innovative firm in Coal sector.

Effective Research and Development (R&D)

– Exploitasi Energi has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Exploitasi Energi staying ahead in the Coal industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Superior customer experience

– The customer experience strategy of Exploitasi Energi in Coal industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Exploitasi Energi is one of the leading players in the Coal industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– Exploitasi Energi has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Exploitasi Energi to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Exploitasi Energi | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Exploitasi Energi are -

Workers concerns about automation

– As automation is fast increasing in the Coal industry, Exploitasi Energi needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow decision making process

– As mentioned earlier in the report, Exploitasi Energi has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Coal industry over the last five years. Exploitasi Energi even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Exploitasi Energi has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Indonesia, Exploitasi Energi needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Exploitasi Energi is one of the leading players in the Coal industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Coal industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Exploitasi Energi is dominated by functional specialists. It is not different from other players in the Coal industry, but Exploitasi Energi needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Exploitasi Energi to focus more on services in the Coal industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that Exploitasi Energi needs to have more collaboration between its sales team and marketing team. Sales professionals in the Coal industry have deep experience in developing customer relationships. Marketing department at Exploitasi Energi can leverage the sales team experience to cultivate customer relationships as Exploitasi Energi is planning to shift buying processes online.

No frontier risks strategy

– From the 10K / annual statement of Exploitasi Energi, it seems that company is thinking out the frontier risks that can impact Coal industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Exploitasi Energi products

– To increase the profitability and margins on the products, Exploitasi Energi needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Exploitasi Energi is slow explore the new channels of communication. These new channels of communication can help Exploitasi Energi to provide better information regarding Coal products and services. It can also build an online community to further reach out to potential customers.

High dependence on Exploitasi Energi ‘s star products

– The top 2 products and services of Exploitasi Energi still accounts for major business revenue. This dependence on star products in Coal industry has resulted into insufficient focus on developing new products, even though Exploitasi Energi has relatively successful track record of launching new products.




Exploitasi Energi Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Exploitasi Energi are -

Building a culture of innovation

– managers at Exploitasi Energi can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Coal industry.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Exploitasi Energi in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Coal industry, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Exploitasi Energi can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Exploitasi Energi has opened avenues for new revenue streams for the organization in Coal industry. This can help Exploitasi Energi to build a more holistic ecosystem for Exploitasi Energi products in the Coal industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Exploitasi Energi has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Exploitasi Energi can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Exploitasi Energi to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Exploitasi Energi is facing challenges because of the dominance of functional experts in the organization. Exploitasi Energi can utilize new technology in the field of Coal industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Exploitasi Energi can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Exploitasi Energi to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Exploitasi Energi to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Exploitasi Energi to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Exploitasi Energi has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Coal sector. This continuous investment in analytics has enabled Exploitasi Energi to build a competitive advantage using analytics. The analytics driven competitive advantage can help Exploitasi Energi to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Buying journey improvements

– Exploitasi Energi can improve the customer journey of consumers in the Coal industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Exploitasi Energi can use these opportunities to build new business models that can help the communities that Exploitasi Energi operates in. Secondly it can use opportunities from government spending in Coal sector.




Threats Exploitasi Energi External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Exploitasi Energi are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Exploitasi Energi may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Coal sector.

Consumer confidence and its impact on Exploitasi Energi demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Coal industry and other sectors.

High dependence on third party suppliers

– Exploitasi Energi high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Exploitasi Energi can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Coal industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Exploitasi Energi in the Coal sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Exploitasi Energi is facing in Coal sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Exploitasi Energi can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Exploitasi Energi prominent markets.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Exploitasi Energi business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Exploitasi Energi needs to understand the core reasons impacting the Coal industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Exploitasi Energi in Coal industry. The Coal industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Exploitasi Energi.

Increasing wage structure of Exploitasi Energi

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Exploitasi Energi.




Weighted SWOT Analysis of Exploitasi Energi Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Exploitasi Energi needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Exploitasi Energi is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Exploitasi Energi is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Exploitasi Energi to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Exploitasi Energi needs to make to build a sustainable competitive advantage.



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