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Kokoh Inti Arebama (KOIN) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Kokoh Inti Arebama (Indonesia)


Based on various researches at Oak Spring University , Kokoh Inti Arebama is operating in a macro-environment that has been destablized by – increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, wage bills are increasing, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Kokoh Inti Arebama


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Kokoh Inti Arebama can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Kokoh Inti Arebama, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Kokoh Inti Arebama operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Kokoh Inti Arebama can be done for the following purposes –
1. Strategic planning of Kokoh Inti Arebama
2. Improving business portfolio management of Kokoh Inti Arebama
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Construction - Raw Materials sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Kokoh Inti Arebama




Strengths of Kokoh Inti Arebama | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Kokoh Inti Arebama are -

Successful track record of launching new products

– Kokoh Inti Arebama has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Kokoh Inti Arebama has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Kokoh Inti Arebama has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Kokoh Inti Arebama in the Capital Goods sector have low bargaining power. Kokoh Inti Arebama has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Kokoh Inti Arebama to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management in the Construction - Raw Materials industry

– Kokoh Inti Arebama is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Kokoh Inti Arebama is one of the most innovative firm in Construction - Raw Materials sector.

Ability to recruit top talent

– Kokoh Inti Arebama is one of the leading players in the Construction - Raw Materials industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

Operational resilience

– The operational resilience strategy of Kokoh Inti Arebama comprises – understanding the underlying the factors in the Construction - Raw Materials industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Construction - Raw Materials industry

- digital transformation varies from industry to industry. For Kokoh Inti Arebama digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Kokoh Inti Arebama has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Kokoh Inti Arebama are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in Construction - Raw Materials industry

– Kokoh Inti Arebama has clearly differentiated products in the market place. This has enabled Kokoh Inti Arebama to fetch slight price premium compare to the competitors in the Construction - Raw Materials industry. The sustainable margins have also helped Kokoh Inti Arebama to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Kokoh Inti Arebama has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Construction - Raw Materials industry. Secondly the value chain collaborators of Kokoh Inti Arebama have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Kokoh Inti Arebama has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Kokoh Inti Arebama to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Kokoh Inti Arebama | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Kokoh Inti Arebama are -

Slow to strategic competitive environment developments

– As Kokoh Inti Arebama is one of the leading players in the Construction - Raw Materials industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Construction - Raw Materials industry in last five years.

High dependence on Kokoh Inti Arebama ‘s star products

– The top 2 products and services of Kokoh Inti Arebama still accounts for major business revenue. This dependence on star products in Construction - Raw Materials industry has resulted into insufficient focus on developing new products, even though Kokoh Inti Arebama has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Kokoh Inti Arebama is dominated by functional specialists. It is not different from other players in the Construction - Raw Materials industry, but Kokoh Inti Arebama needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Kokoh Inti Arebama to focus more on services in the Construction - Raw Materials industry rather than just following the product oriented approach.

Employees’ less understanding of Kokoh Inti Arebama strategy

– From the outside it seems that the employees of Kokoh Inti Arebama don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Kokoh Inti Arebama is slow explore the new channels of communication. These new channels of communication can help Kokoh Inti Arebama to provide better information regarding Construction - Raw Materials products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– From the outside it seems that Kokoh Inti Arebama needs to have more collaboration between its sales team and marketing team. Sales professionals in the Construction - Raw Materials industry have deep experience in developing customer relationships. Marketing department at Kokoh Inti Arebama can leverage the sales team experience to cultivate customer relationships as Kokoh Inti Arebama is planning to shift buying processes online.

High operating costs

– Compare to the competitors, Kokoh Inti Arebama has high operating costs in the Construction - Raw Materials industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Kokoh Inti Arebama lucrative customers.

Low market penetration in new markets

– Outside its home market of Indonesia, Kokoh Inti Arebama needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High cash cycle compare to competitors

Kokoh Inti Arebama has a high cash cycle compare to other players in the Construction - Raw Materials industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Workers concerns about automation

– As automation is fast increasing in the Construction - Raw Materials industry, Kokoh Inti Arebama needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Kokoh Inti Arebama has some of the most successful models in the Construction - Raw Materials industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Kokoh Inti Arebama should strive to include more intangible value offerings along with its core products and services.




Kokoh Inti Arebama Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Kokoh Inti Arebama are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Kokoh Inti Arebama to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Buying journey improvements

– Kokoh Inti Arebama can improve the customer journey of consumers in the Construction - Raw Materials industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Kokoh Inti Arebama to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Kokoh Inti Arebama to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Kokoh Inti Arebama to increase its market reach. Kokoh Inti Arebama will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in Construction - Raw Materials industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Kokoh Inti Arebama in the Construction - Raw Materials industry. Now Kokoh Inti Arebama can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Kokoh Inti Arebama has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Kokoh Inti Arebama has opened avenues for new revenue streams for the organization in Construction - Raw Materials industry. This can help Kokoh Inti Arebama to build a more holistic ecosystem for Kokoh Inti Arebama products in the Construction - Raw Materials industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Kokoh Inti Arebama can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Kokoh Inti Arebama can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Kokoh Inti Arebama is facing challenges because of the dominance of functional experts in the organization. Kokoh Inti Arebama can utilize new technology in the field of Construction - Raw Materials industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Kokoh Inti Arebama to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Construction - Raw Materials industry, but it has also influenced the consumer preferences. Kokoh Inti Arebama can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Kokoh Inti Arebama can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Kokoh Inti Arebama External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Kokoh Inti Arebama are -

Consumer confidence and its impact on Kokoh Inti Arebama demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Construction - Raw Materials industry and other sectors.

Increasing wage structure of Kokoh Inti Arebama

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Kokoh Inti Arebama.

Shortening product life cycle

– it is one of the major threat that Kokoh Inti Arebama is facing in Construction - Raw Materials sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Kokoh Inti Arebama can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Construction - Raw Materials industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Kokoh Inti Arebama can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Kokoh Inti Arebama prominent markets.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Kokoh Inti Arebama will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Kokoh Inti Arebama in Construction - Raw Materials industry. The Construction - Raw Materials industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Kokoh Inti Arebama business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Kokoh Inti Arebama.

Technology acceleration in Forth Industrial Revolution

– Kokoh Inti Arebama has witnessed rapid integration of technology during Covid-19 in the Construction - Raw Materials industry. As one of the leading players in the industry, Kokoh Inti Arebama needs to keep up with the evolution of technology in the Construction - Raw Materials sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Kokoh Inti Arebama needs to understand the core reasons impacting the Construction - Raw Materials industry. This will help it in building a better workplace.

Regulatory challenges

– Kokoh Inti Arebama needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Construction - Raw Materials industry regulations.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Kokoh Inti Arebama may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Construction - Raw Materials sector.




Weighted SWOT Analysis of Kokoh Inti Arebama Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Kokoh Inti Arebama needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Kokoh Inti Arebama is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Kokoh Inti Arebama is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Kokoh Inti Arebama to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Kokoh Inti Arebama needs to make to build a sustainable competitive advantage.



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