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Mehadrin (MEDN) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Mehadrin (Israel)


Based on various researches at Oak Spring University , Mehadrin is operating in a macro-environment that has been destablized by – competitive advantages are harder to sustain because of technology dispersion, cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, increasing energy prices, increasing commodity prices, supply chains are disrupted by pandemic , increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Mehadrin


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Mehadrin can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mehadrin, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mehadrin operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Mehadrin can be done for the following purposes –
1. Strategic planning of Mehadrin
2. Improving business portfolio management of Mehadrin
3. Assessing feasibility of the new initiative in Israel
4. Making a Crops sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mehadrin




Strengths of Mehadrin | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Mehadrin are -

Cross disciplinary teams

– Horizontal connected teams at the Mehadrin are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Mehadrin has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Mehadrin has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Mehadrin to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Mehadrin has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Mehadrin has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Crops industry

- digital transformation varies from industry to industry. For Mehadrin digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Mehadrin has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Mehadrin in Crops industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Crops

– Mehadrin is one of the leading players in the Crops industry in Israel. Over the years it has not only transformed the business landscape in the Crops industry in Israel but also across the existing markets. The ability to lead change has enabled Mehadrin in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Mehadrin in the Consumer/Non-Cyclical sector have low bargaining power. Mehadrin has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Mehadrin to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Mehadrin is present in almost all the verticals within the Crops industry. This has provided Mehadrin a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Mehadrin has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the Crops industry

– Mehadrin is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Crops industry

– Mehadrin has clearly differentiated products in the market place. This has enabled Mehadrin to fetch slight price premium compare to the competitors in the Crops industry. The sustainable margins have also helped Mehadrin to invest into research and development (R&D) and innovation.






Weaknesses of Mehadrin | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Mehadrin are -

Employees’ less understanding of Mehadrin strategy

– From the outside it seems that the employees of Mehadrin don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Capital Spending Reduction

– Even during the low interest decade, Mehadrin has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Crops industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Mehadrin is slow explore the new channels of communication. These new channels of communication can help Mehadrin to provide better information regarding Crops products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners in Crops industry

– because of the regulatory requirements in Israel, Mehadrin is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Crops industry.

Increasing silos among functional specialists

– The organizational structure of Mehadrin is dominated by functional specialists. It is not different from other players in the Crops industry, but Mehadrin needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Mehadrin to focus more on services in the Crops industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that Mehadrin needs to have more collaboration between its sales team and marketing team. Sales professionals in the Crops industry have deep experience in developing customer relationships. Marketing department at Mehadrin can leverage the sales team experience to cultivate customer relationships as Mehadrin is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Israel, Mehadrin needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High cash cycle compare to competitors

Mehadrin has a high cash cycle compare to other players in the Crops industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Mehadrin has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High operating costs

– Compare to the competitors, Mehadrin has high operating costs in the Crops industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Mehadrin lucrative customers.

High dependence on Mehadrin ‘s star products

– The top 2 products and services of Mehadrin still accounts for major business revenue. This dependence on star products in Crops industry has resulted into insufficient focus on developing new products, even though Mehadrin has relatively successful track record of launching new products.




Mehadrin Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Mehadrin are -

Creating value in data economy

– The success of analytics program of Mehadrin has opened avenues for new revenue streams for the organization in Crops industry. This can help Mehadrin to build a more holistic ecosystem for Mehadrin products in the Crops industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Mehadrin can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Crops industry.

Developing new processes and practices

– Mehadrin can develop new processes and procedures in Crops industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Crops industry, but it has also influenced the consumer preferences. Mehadrin can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions in Crops industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Mehadrin in the Crops industry. Now Mehadrin can target international markets with far fewer capital restrictions requirements than the existing system.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Crops industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Mehadrin can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Mehadrin can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Mehadrin in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Crops industry, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Mehadrin to increase its market reach. Mehadrin will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Mehadrin to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Mehadrin to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Mehadrin can use the latest technology developments to improve its manufacturing and designing process in Crops sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Mehadrin is facing challenges because of the dominance of functional experts in the organization. Mehadrin can utilize new technology in the field of Crops industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Mehadrin can use these opportunities to build new business models that can help the communities that Mehadrin operates in. Secondly it can use opportunities from government spending in Crops sector.




Threats Mehadrin External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Mehadrin are -

Increasing wage structure of Mehadrin

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Mehadrin.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Crops industry are lowering. It can presents Mehadrin with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Crops sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Mehadrin in Crops industry. The Crops industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Mehadrin is facing in Crops sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Mehadrin can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Crops industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Mehadrin can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Mehadrin prominent markets.

Regulatory challenges

– Mehadrin needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Crops industry regulations.

Easy access to finance

– Easy access to finance in Crops industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Mehadrin can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Mehadrin needs to understand the core reasons impacting the Crops industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Mehadrin high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Mehadrin needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Mehadrin can take advantage of this fund but it will also bring new competitors in the Crops industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Mehadrin may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Crops sector.




Weighted SWOT Analysis of Mehadrin Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Mehadrin needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Mehadrin is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Mehadrin is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Mehadrin to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mehadrin needs to make to build a sustainable competitive advantage.



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