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Prosiebensat (PSMGn) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Prosiebensat (Italy)


Based on various researches at Oak Spring University , Prosiebensat is operating in a macro-environment that has been destablized by – there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Prosiebensat


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Prosiebensat can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Prosiebensat, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Prosiebensat operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Prosiebensat can be done for the following purposes –
1. Strategic planning of Prosiebensat
2. Improving business portfolio management of Prosiebensat
3. Assessing feasibility of the new initiative in Italy
4. Making a Broadcasting & Cable TV sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Prosiebensat




Strengths of Prosiebensat | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Prosiebensat are -

Organizational Resilience of Prosiebensat

– The covid-19 pandemic has put organizational resilience at the centre of everthing Prosiebensat does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Prosiebensat is one of the leading players in the Broadcasting & Cable TV industry in Italy. It is in a position to attract the best talent available in Italy. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Prosiebensat in Broadcasting & Cable TV industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Prosiebensat is one of the most innovative firm in Broadcasting & Cable TV sector.

High brand equity

– Prosiebensat has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Prosiebensat to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management in the Broadcasting & Cable TV industry

– Prosiebensat is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Effective Research and Development (R&D)

– Prosiebensat has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Prosiebensat staying ahead in the Broadcasting & Cable TV industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Broadcasting & Cable TV industry

– Prosiebensat has clearly differentiated products in the market place. This has enabled Prosiebensat to fetch slight price premium compare to the competitors in the Broadcasting & Cable TV industry. The sustainable margins have also helped Prosiebensat to invest into research and development (R&D) and innovation.

Analytics focus

– Prosiebensat is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Broadcasting & Cable TV industry. The technology infrastructure of Italy is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Prosiebensat is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Prosiebensat is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Prosiebensat emphasize – knowledge, initiative, and innovation.

Ability to lead change in Broadcasting & Cable TV

– Prosiebensat is one of the leading players in the Broadcasting & Cable TV industry in Italy. Over the years it has not only transformed the business landscape in the Broadcasting & Cable TV industry in Italy but also across the existing markets. The ability to lead change has enabled Prosiebensat in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Prosiebensat in the Services sector have low bargaining power. Prosiebensat has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Prosiebensat to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of Prosiebensat | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Prosiebensat are -

Slow to strategic competitive environment developments

– As Prosiebensat is one of the leading players in the Broadcasting & Cable TV industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Broadcasting & Cable TV industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Prosiebensat is dominated by functional specialists. It is not different from other players in the Broadcasting & Cable TV industry, but Prosiebensat needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Prosiebensat to focus more on services in the Broadcasting & Cable TV industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Prosiebensat has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High dependence on Prosiebensat ‘s star products

– The top 2 products and services of Prosiebensat still accounts for major business revenue. This dependence on star products in Broadcasting & Cable TV industry has resulted into insufficient focus on developing new products, even though Prosiebensat has relatively successful track record of launching new products.

No frontier risks strategy

– From the 10K / annual statement of Prosiebensat, it seems that company is thinking out the frontier risks that can impact Broadcasting & Cable TV industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Prosiebensat is slow explore the new channels of communication. These new channels of communication can help Prosiebensat to provide better information regarding Broadcasting & Cable TV products and services. It can also build an online community to further reach out to potential customers.

Employees’ less understanding of Prosiebensat strategy

– From the outside it seems that the employees of Prosiebensat don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the Broadcasting & Cable TV industry, Prosiebensat needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative at Prosiebensat, in the dynamic environment of Broadcasting & Cable TV industry it has struggled to respond to the nimble upstart competition. Prosiebensat has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Prosiebensat supply chain. Even after few cautionary changes, Prosiebensat is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Prosiebensat vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Prosiebensat has some of the most successful models in the Broadcasting & Cable TV industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Prosiebensat should strive to include more intangible value offerings along with its core products and services.




Prosiebensat Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Prosiebensat are -

Leveraging digital technologies

– Prosiebensat can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Use of Bitcoin and other crypto currencies for transactions in Broadcasting & Cable TV industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Prosiebensat in the Broadcasting & Cable TV industry. Now Prosiebensat can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Prosiebensat has opened avenues for new revenue streams for the organization in Broadcasting & Cable TV industry. This can help Prosiebensat to build a more holistic ecosystem for Prosiebensat products in the Broadcasting & Cable TV industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Prosiebensat to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Prosiebensat can use these opportunities to build new business models that can help the communities that Prosiebensat operates in. Secondly it can use opportunities from government spending in Broadcasting & Cable TV sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Prosiebensat can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Broadcasting & Cable TV industry, but it has also influenced the consumer preferences. Prosiebensat can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Broadcasting & Cable TV industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Prosiebensat can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Prosiebensat can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Prosiebensat is facing challenges because of the dominance of functional experts in the organization. Prosiebensat can utilize new technology in the field of Broadcasting & Cable TV industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Prosiebensat in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Broadcasting & Cable TV industry, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Prosiebensat to increase its market reach. Prosiebensat will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, Prosiebensat can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Prosiebensat can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Prosiebensat External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Prosiebensat are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Prosiebensat may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Broadcasting & Cable TV sector.

Regulatory challenges

– Prosiebensat needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Broadcasting & Cable TV industry regulations.

Technology acceleration in Forth Industrial Revolution

– Prosiebensat has witnessed rapid integration of technology during Covid-19 in the Broadcasting & Cable TV industry. As one of the leading players in the industry, Prosiebensat needs to keep up with the evolution of technology in the Broadcasting & Cable TV sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Broadcasting & Cable TV industry are lowering. It can presents Prosiebensat with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Broadcasting & Cable TV sector.

Shortening product life cycle

– it is one of the major threat that Prosiebensat is facing in Broadcasting & Cable TV sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Prosiebensat.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Prosiebensat can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Prosiebensat prominent markets.

Stagnating economy with rate increase

– Prosiebensat can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Broadcasting & Cable TV industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Prosiebensat needs to understand the core reasons impacting the Broadcasting & Cable TV industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Prosiebensat business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Prosiebensat high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Prosiebensat Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Prosiebensat needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Prosiebensat is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Prosiebensat is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Prosiebensat to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Prosiebensat needs to make to build a sustainable competitive advantage.



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