Aeroporto Guglielmo Marconi di Bolo (ADB) SWOT Analysis / TOWS Matrix / MBA Resources
Misc. Transportation
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Aeroporto Guglielmo Marconi di Bolo (Italy)
Based on various researches at Oak Spring University , Aeroporto Guglielmo Marconi di Bolo is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, wage bills are increasing, supply chains are disrupted by pandemic , banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, talent flight as more people leaving formal jobs,
competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, etc
Introduction to SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Aeroporto Guglielmo Marconi di Bolo can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Aeroporto Guglielmo Marconi di Bolo, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Aeroporto Guglielmo Marconi di Bolo operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Aeroporto Guglielmo Marconi di Bolo can be done for the following purposes –
1. Strategic planning of Aeroporto Guglielmo Marconi di Bolo
2. Improving business portfolio management of Aeroporto Guglielmo Marconi di Bolo
3. Assessing feasibility of the new initiative in Italy
4. Making a Misc. Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Aeroporto Guglielmo Marconi di Bolo
Strengths of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Aeroporto Guglielmo Marconi di Bolo are -
Successful track record of launching new products
– Aeroporto Guglielmo Marconi di Bolo has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Aeroporto Guglielmo Marconi di Bolo has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Diverse revenue streams
– Aeroporto Guglielmo Marconi di Bolo is present in almost all the verticals within the Misc. Transportation industry. This has provided Aeroporto Guglielmo Marconi di Bolo a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Training and development
– Aeroporto Guglielmo Marconi di Bolo has one of the best training and development program in Transportation industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Learning organization
- Aeroporto Guglielmo Marconi di Bolo is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Aeroporto Guglielmo Marconi di Bolo is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Aeroporto Guglielmo Marconi di Bolo emphasize – knowledge, initiative, and innovation.
High brand equity
– Aeroporto Guglielmo Marconi di Bolo has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Aeroporto Guglielmo Marconi di Bolo to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
High switching costs
– The high switching costs that Aeroporto Guglielmo Marconi di Bolo has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Superior customer experience
– The customer experience strategy of Aeroporto Guglielmo Marconi di Bolo in Misc. Transportation industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Effective Research and Development (R&D)
– Aeroporto Guglielmo Marconi di Bolo has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Aeroporto Guglielmo Marconi di Bolo staying ahead in the Misc. Transportation industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Organizational Resilience of Aeroporto Guglielmo Marconi di Bolo
– The covid-19 pandemic has put organizational resilience at the centre of everthing Aeroporto Guglielmo Marconi di Bolo does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Aeroporto Guglielmo Marconi di Bolo are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Digital Transformation in Misc. Transportation industry
- digital transformation varies from industry to industry. For Aeroporto Guglielmo Marconi di Bolo digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Aeroporto Guglielmo Marconi di Bolo has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Operational resilience
– The operational resilience strategy of Aeroporto Guglielmo Marconi di Bolo comprises – understanding the underlying the factors in the Misc. Transportation industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Weaknesses of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Aeroporto Guglielmo Marconi di Bolo are -
High dependence on Aeroporto Guglielmo Marconi di Bolo ‘s star products
– The top 2 products and services of Aeroporto Guglielmo Marconi di Bolo still accounts for major business revenue. This dependence on star products in Misc. Transportation industry has resulted into insufficient focus on developing new products, even though Aeroporto Guglielmo Marconi di Bolo has relatively successful track record of launching new products.
Employees’ less understanding of Aeroporto Guglielmo Marconi di Bolo strategy
– From the outside it seems that the employees of Aeroporto Guglielmo Marconi di Bolo don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Increasing silos among functional specialists
– The organizational structure of Aeroporto Guglielmo Marconi di Bolo is dominated by functional specialists. It is not different from other players in the Misc. Transportation industry, but Aeroporto Guglielmo Marconi di Bolo needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Aeroporto Guglielmo Marconi di Bolo to focus more on services in the Misc. Transportation industry rather than just following the product oriented approach.
Products dominated business model
– Even though Aeroporto Guglielmo Marconi di Bolo has some of the most successful models in the Misc. Transportation industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Aeroporto Guglielmo Marconi di Bolo should strive to include more intangible value offerings along with its core products and services.
Workers concerns about automation
– As automation is fast increasing in the Misc. Transportation industry, Aeroporto Guglielmo Marconi di Bolo needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Capital Spending Reduction
– Even during the low interest decade, Aeroporto Guglielmo Marconi di Bolo has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Misc. Transportation industry using digital technology.
Slow to strategic competitive environment developments
– As Aeroporto Guglielmo Marconi di Bolo is one of the leading players in the Misc. Transportation industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Transportation industry in last five years.
Skills based hiring in Misc. Transportation industry
– The stress on hiring functional specialists at Aeroporto Guglielmo Marconi di Bolo has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow decision making process
– As mentioned earlier in the report, Aeroporto Guglielmo Marconi di Bolo has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Transportation industry over the last five years. Aeroporto Guglielmo Marconi di Bolo even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Aeroporto Guglielmo Marconi di Bolo supply chain. Even after few cautionary changes, Aeroporto Guglielmo Marconi di Bolo is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Aeroporto Guglielmo Marconi di Bolo vulnerable to further global disruptions in South East Asia.
No frontier risks strategy
– From the 10K / annual statement of Aeroporto Guglielmo Marconi di Bolo, it seems that company is thinking out the frontier risks that can impact Misc. Transportation industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Aeroporto Guglielmo Marconi di Bolo Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Aeroporto Guglielmo Marconi di Bolo are -
Lowering marketing communication costs
– 5G expansion will open new opportunities for Aeroporto Guglielmo Marconi di Bolo in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Transportation industry, and it will provide faster access to the consumers.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Aeroporto Guglielmo Marconi di Bolo can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Use of Bitcoin and other crypto currencies for transactions in Misc. Transportation industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Aeroporto Guglielmo Marconi di Bolo in the Misc. Transportation industry. Now Aeroporto Guglielmo Marconi di Bolo can target international markets with far fewer capital restrictions requirements than the existing system.
Leveraging digital technologies
– Aeroporto Guglielmo Marconi di Bolo can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Developing new processes and practices
– Aeroporto Guglielmo Marconi di Bolo can develop new processes and procedures in Misc. Transportation industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Misc. Transportation industry, but it has also influenced the consumer preferences. Aeroporto Guglielmo Marconi di Bolo can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Aeroporto Guglielmo Marconi di Bolo to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Manufacturing automation
– Aeroporto Guglielmo Marconi di Bolo can use the latest technology developments to improve its manufacturing and designing process in Misc. Transportation sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Better consumer reach
– The expansion of the 5G network will help Aeroporto Guglielmo Marconi di Bolo to increase its market reach. Aeroporto Guglielmo Marconi di Bolo will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Low interest rates
– Even though inflation is raising its head in most developed economies, Aeroporto Guglielmo Marconi di Bolo can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Buying journey improvements
– Aeroporto Guglielmo Marconi di Bolo can improve the customer journey of consumers in the Misc. Transportation industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the Misc. Transportation industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Aeroporto Guglielmo Marconi di Bolo can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Aeroporto Guglielmo Marconi di Bolo can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Aeroporto Guglielmo Marconi di Bolo can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Aeroporto Guglielmo Marconi di Bolo to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats Aeroporto Guglielmo Marconi di Bolo External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Aeroporto Guglielmo Marconi di Bolo are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Aeroporto Guglielmo Marconi di Bolo can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Aeroporto Guglielmo Marconi di Bolo prominent markets.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology acceleration in Forth Industrial Revolution
– Aeroporto Guglielmo Marconi di Bolo has witnessed rapid integration of technology during Covid-19 in the Misc. Transportation industry. As one of the leading players in the industry, Aeroporto Guglielmo Marconi di Bolo needs to keep up with the evolution of technology in the Misc. Transportation sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Regulatory challenges
– Aeroporto Guglielmo Marconi di Bolo needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Transportation industry regulations.
Shortening product life cycle
– it is one of the major threat that Aeroporto Guglielmo Marconi di Bolo is facing in Misc. Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Stagnating economy with rate increase
– Aeroporto Guglielmo Marconi di Bolo can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Transportation industry.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Aeroporto Guglielmo Marconi di Bolo.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to Misc. Transportation industry are lowering. It can presents Aeroporto Guglielmo Marconi di Bolo with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Transportation sector.
Increasing wage structure of Aeroporto Guglielmo Marconi di Bolo
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Aeroporto Guglielmo Marconi di Bolo.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Aeroporto Guglielmo Marconi di Bolo in Misc. Transportation industry. The Misc. Transportation industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Aeroporto Guglielmo Marconi di Bolo needs to understand the core reasons impacting the Misc. Transportation industry. This will help it in building a better workplace.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, Aeroporto Guglielmo Marconi di Bolo may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Transportation sector.
Weighted SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Aeroporto Guglielmo Marconi di Bolo needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Aeroporto Guglielmo Marconi di Bolo needs to make to build a sustainable competitive advantage.