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Aeroporto Guglielmo Marconi di Bolo (ADB) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Aeroporto Guglielmo Marconi di Bolo (Italy)


Based on various researches at Oak Spring University , Aeroporto Guglielmo Marconi di Bolo is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, wage bills are increasing, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Aeroporto Guglielmo Marconi di Bolo can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Aeroporto Guglielmo Marconi di Bolo, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Aeroporto Guglielmo Marconi di Bolo operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Aeroporto Guglielmo Marconi di Bolo can be done for the following purposes –
1. Strategic planning of Aeroporto Guglielmo Marconi di Bolo
2. Improving business portfolio management of Aeroporto Guglielmo Marconi di Bolo
3. Assessing feasibility of the new initiative in Italy
4. Making a Misc. Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Aeroporto Guglielmo Marconi di Bolo




Strengths of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Aeroporto Guglielmo Marconi di Bolo are -

Effective Research and Development (R&D)

– Aeroporto Guglielmo Marconi di Bolo has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Aeroporto Guglielmo Marconi di Bolo staying ahead in the Misc. Transportation industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy of Aeroporto Guglielmo Marconi di Bolo comprises – understanding the underlying the factors in the Misc. Transportation industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Superior customer experience

– The customer experience strategy of Aeroporto Guglielmo Marconi di Bolo in Misc. Transportation industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management in the Misc. Transportation industry

– Aeroporto Guglielmo Marconi di Bolo is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Aeroporto Guglielmo Marconi di Bolo has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Aeroporto Guglielmo Marconi di Bolo to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Aeroporto Guglielmo Marconi di Bolo is one of the most innovative firm in Misc. Transportation sector.

Sustainable margins compare to other players in Misc. Transportation industry

– Aeroporto Guglielmo Marconi di Bolo has clearly differentiated products in the market place. This has enabled Aeroporto Guglielmo Marconi di Bolo to fetch slight price premium compare to the competitors in the Misc. Transportation industry. The sustainable margins have also helped Aeroporto Guglielmo Marconi di Bolo to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Aeroporto Guglielmo Marconi di Bolo is present in almost all the verticals within the Misc. Transportation industry. This has provided Aeroporto Guglielmo Marconi di Bolo a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Aeroporto Guglielmo Marconi di Bolo has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Aeroporto Guglielmo Marconi di Bolo is one of the leading players in the Misc. Transportation industry in Italy. It is in a position to attract the best talent available in Italy. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Aeroporto Guglielmo Marconi di Bolo

– The covid-19 pandemic has put organizational resilience at the centre of everthing Aeroporto Guglielmo Marconi di Bolo does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Aeroporto Guglielmo Marconi di Bolo is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Transportation industry. The technology infrastructure of Italy is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Aeroporto Guglielmo Marconi di Bolo are -

High dependence on Aeroporto Guglielmo Marconi di Bolo ‘s star products

– The top 2 products and services of Aeroporto Guglielmo Marconi di Bolo still accounts for major business revenue. This dependence on star products in Misc. Transportation industry has resulted into insufficient focus on developing new products, even though Aeroporto Guglielmo Marconi di Bolo has relatively successful track record of launching new products.

Ability to respond to the competition

– As the decision making is very deliberative at Aeroporto Guglielmo Marconi di Bolo, in the dynamic environment of Misc. Transportation industry it has struggled to respond to the nimble upstart competition. Aeroporto Guglielmo Marconi di Bolo has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Compensation and incentives

– The revenue per employee of Aeroporto Guglielmo Marconi di Bolo is just above the Misc. Transportation industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Aeroporto Guglielmo Marconi di Bolo is slow explore the new channels of communication. These new channels of communication can help Aeroporto Guglielmo Marconi di Bolo to provide better information regarding Misc. Transportation products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Aeroporto Guglielmo Marconi di Bolo has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Italy, Aeroporto Guglielmo Marconi di Bolo needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ less understanding of Aeroporto Guglielmo Marconi di Bolo strategy

– From the outside it seems that the employees of Aeroporto Guglielmo Marconi di Bolo don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners in Misc. Transportation industry

– because of the regulatory requirements in Italy, Aeroporto Guglielmo Marconi di Bolo is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Transportation industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Aeroporto Guglielmo Marconi di Bolo supply chain. Even after few cautionary changes, Aeroporto Guglielmo Marconi di Bolo is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Aeroporto Guglielmo Marconi di Bolo vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Aeroporto Guglielmo Marconi di Bolo has a high cash cycle compare to other players in the Misc. Transportation industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High operating costs

– Compare to the competitors, Aeroporto Guglielmo Marconi di Bolo has high operating costs in the Misc. Transportation industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Aeroporto Guglielmo Marconi di Bolo lucrative customers.




Aeroporto Guglielmo Marconi di Bolo Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Aeroporto Guglielmo Marconi di Bolo are -

Building a culture of innovation

– managers at Aeroporto Guglielmo Marconi di Bolo can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Transportation industry.

Manufacturing automation

– Aeroporto Guglielmo Marconi di Bolo can use the latest technology developments to improve its manufacturing and designing process in Misc. Transportation sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions in Misc. Transportation industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Aeroporto Guglielmo Marconi di Bolo in the Misc. Transportation industry. Now Aeroporto Guglielmo Marconi di Bolo can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Aeroporto Guglielmo Marconi di Bolo has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Aeroporto Guglielmo Marconi di Bolo can improve the customer journey of consumers in the Misc. Transportation industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Transportation industry, but it has also influenced the consumer preferences. Aeroporto Guglielmo Marconi di Bolo can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Aeroporto Guglielmo Marconi di Bolo can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Low interest rates

– Even though inflation is raising its head in most developed economies, Aeroporto Guglielmo Marconi di Bolo can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Aeroporto Guglielmo Marconi di Bolo can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Aeroporto Guglielmo Marconi di Bolo in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Transportation industry, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Aeroporto Guglielmo Marconi di Bolo to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Aeroporto Guglielmo Marconi di Bolo can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Aeroporto Guglielmo Marconi di Bolo to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Aeroporto Guglielmo Marconi di Bolo to hire the very best people irrespective of their geographical location.




Threats Aeroporto Guglielmo Marconi di Bolo External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Aeroporto Guglielmo Marconi di Bolo are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Transportation industry are lowering. It can presents Aeroporto Guglielmo Marconi di Bolo with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Transportation sector.

Environmental challenges

– Aeroporto Guglielmo Marconi di Bolo needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Aeroporto Guglielmo Marconi di Bolo can take advantage of this fund but it will also bring new competitors in the Misc. Transportation industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Aeroporto Guglielmo Marconi di Bolo.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Aeroporto Guglielmo Marconi di Bolo can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Aeroporto Guglielmo Marconi di Bolo prominent markets.

Technology acceleration in Forth Industrial Revolution

– Aeroporto Guglielmo Marconi di Bolo has witnessed rapid integration of technology during Covid-19 in the Misc. Transportation industry. As one of the leading players in the industry, Aeroporto Guglielmo Marconi di Bolo needs to keep up with the evolution of technology in the Misc. Transportation sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Aeroporto Guglielmo Marconi di Bolo is facing in Misc. Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Aeroporto Guglielmo Marconi di Bolo demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Transportation industry and other sectors.

Regulatory challenges

– Aeroporto Guglielmo Marconi di Bolo needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Transportation industry regulations.

Stagnating economy with rate increase

– Aeroporto Guglielmo Marconi di Bolo can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Transportation industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Aeroporto Guglielmo Marconi di Bolo in the Misc. Transportation sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Aeroporto Guglielmo Marconi di Bolo high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Aeroporto Guglielmo Marconi di Bolo needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Aeroporto Guglielmo Marconi di Bolo needs to make to build a sustainable competitive advantage.



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