Aeroporto Guglielmo Marconi di Bolo (ADB) SWOT Analysis / TOWS Matrix / MBA Resources
Misc. Transportation
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Aeroporto Guglielmo Marconi di Bolo (Italy)
Based on various researches at Oak Spring University , Aeroporto Guglielmo Marconi di Bolo is operating in a macro-environment that has been destablized by – cloud computing is disrupting traditional business models, there is backlash against globalization, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs,
supply chains are disrupted by pandemic , increasing energy prices, etc
Introduction to SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Aeroporto Guglielmo Marconi di Bolo can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Aeroporto Guglielmo Marconi di Bolo, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Aeroporto Guglielmo Marconi di Bolo operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Aeroporto Guglielmo Marconi di Bolo can be done for the following purposes –
1. Strategic planning of Aeroporto Guglielmo Marconi di Bolo
2. Improving business portfolio management of Aeroporto Guglielmo Marconi di Bolo
3. Assessing feasibility of the new initiative in Italy
4. Making a Misc. Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Aeroporto Guglielmo Marconi di Bolo
Strengths of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Aeroporto Guglielmo Marconi di Bolo are -
Ability to lead change in Misc. Transportation
– Aeroporto Guglielmo Marconi di Bolo is one of the leading players in the Misc. Transportation industry in Italy. Over the years it has not only transformed the business landscape in the Misc. Transportation industry in Italy but also across the existing markets. The ability to lead change has enabled Aeroporto Guglielmo Marconi di Bolo in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Operational resilience
– The operational resilience strategy of Aeroporto Guglielmo Marconi di Bolo comprises – understanding the underlying the factors in the Misc. Transportation industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Highly skilled collaborators
– Aeroporto Guglielmo Marconi di Bolo has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Transportation industry. Secondly the value chain collaborators of Aeroporto Guglielmo Marconi di Bolo have helped the firm to develop new products and bring them quickly to the marketplace.
High brand equity
– Aeroporto Guglielmo Marconi di Bolo has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Aeroporto Guglielmo Marconi di Bolo to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Innovation driven organization
– Aeroporto Guglielmo Marconi di Bolo is one of the most innovative firm in Misc. Transportation sector.
Superior customer experience
– The customer experience strategy of Aeroporto Guglielmo Marconi di Bolo in Misc. Transportation industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Successful track record of launching new products
– Aeroporto Guglielmo Marconi di Bolo has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Aeroporto Guglielmo Marconi di Bolo has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Ability to recruit top talent
– Aeroporto Guglielmo Marconi di Bolo is one of the leading players in the Misc. Transportation industry in Italy. It is in a position to attract the best talent available in Italy. The firm has a robust talent identification program that helps in identifying the brightest.
Low bargaining power of suppliers
– Suppliers of Aeroporto Guglielmo Marconi di Bolo in the Transportation sector have low bargaining power. Aeroporto Guglielmo Marconi di Bolo has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Aeroporto Guglielmo Marconi di Bolo to manage not only supply disruptions but also source products at highly competitive prices.
Strong track record of project management in the Misc. Transportation industry
– Aeroporto Guglielmo Marconi di Bolo is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Sustainable margins compare to other players in Misc. Transportation industry
– Aeroporto Guglielmo Marconi di Bolo has clearly differentiated products in the market place. This has enabled Aeroporto Guglielmo Marconi di Bolo to fetch slight price premium compare to the competitors in the Misc. Transportation industry. The sustainable margins have also helped Aeroporto Guglielmo Marconi di Bolo to invest into research and development (R&D) and innovation.
Digital Transformation in Misc. Transportation industry
- digital transformation varies from industry to industry. For Aeroporto Guglielmo Marconi di Bolo digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Aeroporto Guglielmo Marconi di Bolo has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Weaknesses of Aeroporto Guglielmo Marconi di Bolo | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Aeroporto Guglielmo Marconi di Bolo are -
Lack of clear differentiation of Aeroporto Guglielmo Marconi di Bolo products
– To increase the profitability and margins on the products, Aeroporto Guglielmo Marconi di Bolo needs to provide more differentiated products than what it is currently offering in the marketplace.
Workers concerns about automation
– As automation is fast increasing in the Misc. Transportation industry, Aeroporto Guglielmo Marconi di Bolo needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High cash cycle compare to competitors
Aeroporto Guglielmo Marconi di Bolo has a high cash cycle compare to other players in the Misc. Transportation industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High bargaining power of channel partners in Misc. Transportation industry
– because of the regulatory requirements in Italy, Aeroporto Guglielmo Marconi di Bolo is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Transportation industry.
Low market penetration in new markets
– Outside its home market of Italy, Aeroporto Guglielmo Marconi di Bolo needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Skills based hiring in Misc. Transportation industry
– The stress on hiring functional specialists at Aeroporto Guglielmo Marconi di Bolo has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Capital Spending Reduction
– Even during the low interest decade, Aeroporto Guglielmo Marconi di Bolo has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Misc. Transportation industry using digital technology.
Increasing silos among functional specialists
– The organizational structure of Aeroporto Guglielmo Marconi di Bolo is dominated by functional specialists. It is not different from other players in the Misc. Transportation industry, but Aeroporto Guglielmo Marconi di Bolo needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Aeroporto Guglielmo Marconi di Bolo to focus more on services in the Misc. Transportation industry rather than just following the product oriented approach.
No frontier risks strategy
– From the 10K / annual statement of Aeroporto Guglielmo Marconi di Bolo, it seems that company is thinking out the frontier risks that can impact Misc. Transportation industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Aeroporto Guglielmo Marconi di Bolo supply chain. Even after few cautionary changes, Aeroporto Guglielmo Marconi di Bolo is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Aeroporto Guglielmo Marconi di Bolo vulnerable to further global disruptions in South East Asia.
Employees’ less understanding of Aeroporto Guglielmo Marconi di Bolo strategy
– From the outside it seems that the employees of Aeroporto Guglielmo Marconi di Bolo don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Aeroporto Guglielmo Marconi di Bolo Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Aeroporto Guglielmo Marconi di Bolo are -
Leveraging digital technologies
– Aeroporto Guglielmo Marconi di Bolo can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Aeroporto Guglielmo Marconi di Bolo is facing challenges because of the dominance of functional experts in the organization. Aeroporto Guglielmo Marconi di Bolo can utilize new technology in the field of Misc. Transportation industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Building a culture of innovation
– managers at Aeroporto Guglielmo Marconi di Bolo can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Transportation industry.
Creating value in data economy
– The success of analytics program of Aeroporto Guglielmo Marconi di Bolo has opened avenues for new revenue streams for the organization in Misc. Transportation industry. This can help Aeroporto Guglielmo Marconi di Bolo to build a more holistic ecosystem for Aeroporto Guglielmo Marconi di Bolo products in the Misc. Transportation industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Manufacturing automation
– Aeroporto Guglielmo Marconi di Bolo can use the latest technology developments to improve its manufacturing and designing process in Misc. Transportation sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Better consumer reach
– The expansion of the 5G network will help Aeroporto Guglielmo Marconi di Bolo to increase its market reach. Aeroporto Guglielmo Marconi di Bolo will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Low interest rates
– Even though inflation is raising its head in most developed economies, Aeroporto Guglielmo Marconi di Bolo can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Learning at scale
– Online learning technologies has now opened space for Aeroporto Guglielmo Marconi di Bolo to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Aeroporto Guglielmo Marconi di Bolo to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Loyalty marketing
– Aeroporto Guglielmo Marconi di Bolo has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Buying journey improvements
– Aeroporto Guglielmo Marconi di Bolo can improve the customer journey of consumers in the Misc. Transportation industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the Misc. Transportation industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Aeroporto Guglielmo Marconi di Bolo can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Aeroporto Guglielmo Marconi di Bolo can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Use of Bitcoin and other crypto currencies for transactions in Misc. Transportation industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Aeroporto Guglielmo Marconi di Bolo in the Misc. Transportation industry. Now Aeroporto Guglielmo Marconi di Bolo can target international markets with far fewer capital restrictions requirements than the existing system.
Threats Aeroporto Guglielmo Marconi di Bolo External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Aeroporto Guglielmo Marconi di Bolo are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to Misc. Transportation industry are lowering. It can presents Aeroporto Guglielmo Marconi di Bolo with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Transportation sector.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Aeroporto Guglielmo Marconi di Bolo needs to understand the core reasons impacting the Misc. Transportation industry. This will help it in building a better workplace.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Aeroporto Guglielmo Marconi di Bolo will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Easy access to finance
– Easy access to finance in Misc. Transportation industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Aeroporto Guglielmo Marconi di Bolo can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Stagnating economy with rate increase
– Aeroporto Guglielmo Marconi di Bolo can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Transportation industry.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Shortening product life cycle
– it is one of the major threat that Aeroporto Guglielmo Marconi di Bolo is facing in Misc. Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Environmental challenges
– Aeroporto Guglielmo Marconi di Bolo needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Aeroporto Guglielmo Marconi di Bolo can take advantage of this fund but it will also bring new competitors in the Misc. Transportation industry.
Regulatory challenges
– Aeroporto Guglielmo Marconi di Bolo needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Transportation industry regulations.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Aeroporto Guglielmo Marconi di Bolo can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Aeroporto Guglielmo Marconi di Bolo prominent markets.
Technology acceleration in Forth Industrial Revolution
– Aeroporto Guglielmo Marconi di Bolo has witnessed rapid integration of technology during Covid-19 in the Misc. Transportation industry. As one of the leading players in the industry, Aeroporto Guglielmo Marconi di Bolo needs to keep up with the evolution of technology in the Misc. Transportation sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Aeroporto Guglielmo Marconi di Bolo business can come under increasing regulations regarding data privacy, data security, etc.
Weighted SWOT Analysis of Aeroporto Guglielmo Marconi di Bolo Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Aeroporto Guglielmo Marconi di Bolo needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Aeroporto Guglielmo Marconi di Bolo to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Aeroporto Guglielmo Marconi di Bolo needs to make to build a sustainable competitive advantage.