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Nippon Steel Sumikin Bussan (9810) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Nippon Steel Sumikin Bussan (Japan)


Based on various researches at Oak Spring University , Nippon Steel Sumikin Bussan is operating in a macro-environment that has been destablized by – cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing energy prices, there is increasing trade war between United States & China, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, geopolitical disruptions, technology disruption, etc



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Introduction to SWOT Analysis of Nippon Steel Sumikin Bussan


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Nippon Steel Sumikin Bussan can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nippon Steel Sumikin Bussan, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nippon Steel Sumikin Bussan operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Nippon Steel Sumikin Bussan can be done for the following purposes –
1. Strategic planning of Nippon Steel Sumikin Bussan
2. Improving business portfolio management of Nippon Steel Sumikin Bussan
3. Assessing feasibility of the new initiative in Japan
4. Making a Misc. Fabricated Products sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nippon Steel Sumikin Bussan




Strengths of Nippon Steel Sumikin Bussan | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nippon Steel Sumikin Bussan are -

Diverse revenue streams

– Nippon Steel Sumikin Bussan is present in almost all the verticals within the Misc. Fabricated Products industry. This has provided Nippon Steel Sumikin Bussan a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Misc. Fabricated Products industry

- digital transformation varies from industry to industry. For Nippon Steel Sumikin Bussan digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Nippon Steel Sumikin Bussan has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Nippon Steel Sumikin Bussan has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Nippon Steel Sumikin Bussan staying ahead in the Misc. Fabricated Products industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Nippon Steel Sumikin Bussan is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Fabricated Products industry. The technology infrastructure of Japan is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Nippon Steel Sumikin Bussan is one of the most innovative firm in Misc. Fabricated Products sector.

Strong track record of project management in the Misc. Fabricated Products industry

– Nippon Steel Sumikin Bussan is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Nippon Steel Sumikin Bussan has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Nippon Steel Sumikin Bussan to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Misc. Fabricated Products

– Nippon Steel Sumikin Bussan is one of the leading players in the Misc. Fabricated Products industry in Japan. Over the years it has not only transformed the business landscape in the Misc. Fabricated Products industry in Japan but also across the existing markets. The ability to lead change has enabled Nippon Steel Sumikin Bussan in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Nippon Steel Sumikin Bussan is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Nippon Steel Sumikin Bussan is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Nippon Steel Sumikin Bussan emphasize – knowledge, initiative, and innovation.

Training and development

– Nippon Steel Sumikin Bussan has one of the best training and development program in Basic Materials industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Nippon Steel Sumikin Bussan in Misc. Fabricated Products industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Misc. Fabricated Products industry

– Nippon Steel Sumikin Bussan has clearly differentiated products in the market place. This has enabled Nippon Steel Sumikin Bussan to fetch slight price premium compare to the competitors in the Misc. Fabricated Products industry. The sustainable margins have also helped Nippon Steel Sumikin Bussan to invest into research and development (R&D) and innovation.






Weaknesses of Nippon Steel Sumikin Bussan | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Nippon Steel Sumikin Bussan are -

Compensation and incentives

– The revenue per employee of Nippon Steel Sumikin Bussan is just above the Misc. Fabricated Products industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Nippon Steel Sumikin Bussan has a high cash cycle compare to other players in the Misc. Fabricated Products industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– From the 10K / annual statement of Nippon Steel Sumikin Bussan, it seems that company is thinking out the frontier risks that can impact Misc. Fabricated Products industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring in Misc. Fabricated Products industry

– The stress on hiring functional specialists at Nippon Steel Sumikin Bussan has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High operating costs

– Compare to the competitors, Nippon Steel Sumikin Bussan has high operating costs in the Misc. Fabricated Products industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Nippon Steel Sumikin Bussan lucrative customers.

Products dominated business model

– Even though Nippon Steel Sumikin Bussan has some of the most successful models in the Misc. Fabricated Products industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Nippon Steel Sumikin Bussan should strive to include more intangible value offerings along with its core products and services.

Employees’ less understanding of Nippon Steel Sumikin Bussan strategy

– From the outside it seems that the employees of Nippon Steel Sumikin Bussan don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Nippon Steel Sumikin Bussan has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Fabricated Products industry over the last five years. Nippon Steel Sumikin Bussan even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners in Misc. Fabricated Products industry

– because of the regulatory requirements in Japan, Nippon Steel Sumikin Bussan is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Fabricated Products industry.

Lack of clear differentiation of Nippon Steel Sumikin Bussan products

– To increase the profitability and margins on the products, Nippon Steel Sumikin Bussan needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Nippon Steel Sumikin Bussan is one of the leading players in the Misc. Fabricated Products industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Fabricated Products industry in last five years.




Nippon Steel Sumikin Bussan Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Nippon Steel Sumikin Bussan are -

Creating value in data economy

– The success of analytics program of Nippon Steel Sumikin Bussan has opened avenues for new revenue streams for the organization in Misc. Fabricated Products industry. This can help Nippon Steel Sumikin Bussan to build a more holistic ecosystem for Nippon Steel Sumikin Bussan products in the Misc. Fabricated Products industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Nippon Steel Sumikin Bussan can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Nippon Steel Sumikin Bussan in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Fabricated Products industry, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Fabricated Products industry, but it has also influenced the consumer preferences. Nippon Steel Sumikin Bussan can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Nippon Steel Sumikin Bussan can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Fabricated Products industry.

Loyalty marketing

– Nippon Steel Sumikin Bussan has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Using analytics as competitive advantage

– Nippon Steel Sumikin Bussan has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Fabricated Products sector. This continuous investment in analytics has enabled Nippon Steel Sumikin Bussan to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nippon Steel Sumikin Bussan to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Nippon Steel Sumikin Bussan is facing challenges because of the dominance of functional experts in the organization. Nippon Steel Sumikin Bussan can utilize new technology in the field of Misc. Fabricated Products industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Nippon Steel Sumikin Bussan to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Nippon Steel Sumikin Bussan can use these opportunities to build new business models that can help the communities that Nippon Steel Sumikin Bussan operates in. Secondly it can use opportunities from government spending in Misc. Fabricated Products sector.

Manufacturing automation

– Nippon Steel Sumikin Bussan can use the latest technology developments to improve its manufacturing and designing process in Misc. Fabricated Products sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Nippon Steel Sumikin Bussan can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Use of Bitcoin and other crypto currencies for transactions in Misc. Fabricated Products industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Nippon Steel Sumikin Bussan in the Misc. Fabricated Products industry. Now Nippon Steel Sumikin Bussan can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Nippon Steel Sumikin Bussan External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Nippon Steel Sumikin Bussan are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Nippon Steel Sumikin Bussan.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Fabricated Products industry are lowering. It can presents Nippon Steel Sumikin Bussan with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Fabricated Products sector.

Environmental challenges

– Nippon Steel Sumikin Bussan needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nippon Steel Sumikin Bussan can take advantage of this fund but it will also bring new competitors in the Misc. Fabricated Products industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Nippon Steel Sumikin Bussan can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Nippon Steel Sumikin Bussan prominent markets.

High dependence on third party suppliers

– Nippon Steel Sumikin Bussan high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Misc. Fabricated Products industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Nippon Steel Sumikin Bussan can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Nippon Steel Sumikin Bussan in Misc. Fabricated Products industry. The Misc. Fabricated Products industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing wage structure of Nippon Steel Sumikin Bussan

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nippon Steel Sumikin Bussan.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Nippon Steel Sumikin Bussan needs to understand the core reasons impacting the Misc. Fabricated Products industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Nippon Steel Sumikin Bussan has witnessed rapid integration of technology during Covid-19 in the Misc. Fabricated Products industry. As one of the leading players in the industry, Nippon Steel Sumikin Bussan needs to keep up with the evolution of technology in the Misc. Fabricated Products sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Nippon Steel Sumikin Bussan needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Fabricated Products industry regulations.




Weighted SWOT Analysis of Nippon Steel Sumikin Bussan Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Nippon Steel Sumikin Bussan needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Nippon Steel Sumikin Bussan is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Nippon Steel Sumikin Bussan is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Nippon Steel Sumikin Bussan to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nippon Steel Sumikin Bussan needs to make to build a sustainable competitive advantage.



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