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Nachi-Fujikoshi Corp (6474) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Nachi-Fujikoshi Corp (Japan)


Based on various researches at Oak Spring University , Nachi-Fujikoshi Corp is operating in a macro-environment that has been destablized by – increasing government debt because of Covid-19 spendings, competitive advantages are harder to sustain because of technology dispersion, there is backlash against globalization, talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Nachi-Fujikoshi Corp


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Nachi-Fujikoshi Corp can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nachi-Fujikoshi Corp, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nachi-Fujikoshi Corp operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Nachi-Fujikoshi Corp can be done for the following purposes –
1. Strategic planning of Nachi-Fujikoshi Corp
2. Improving business portfolio management of Nachi-Fujikoshi Corp
3. Assessing feasibility of the new initiative in Japan
4. Making a Misc. Fabricated Products sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nachi-Fujikoshi Corp




Strengths of Nachi-Fujikoshi Corp | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nachi-Fujikoshi Corp are -

Successful track record of launching new products

– Nachi-Fujikoshi Corp has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Nachi-Fujikoshi Corp has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Operational resilience

– The operational resilience strategy of Nachi-Fujikoshi Corp comprises – understanding the underlying the factors in the Misc. Fabricated Products industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Nachi-Fujikoshi Corp has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Nachi-Fujikoshi Corp staying ahead in the Misc. Fabricated Products industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Misc. Fabricated Products industry

- digital transformation varies from industry to industry. For Nachi-Fujikoshi Corp digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Nachi-Fujikoshi Corp has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Nachi-Fujikoshi Corp in the Basic Materials sector have low bargaining power. Nachi-Fujikoshi Corp has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Nachi-Fujikoshi Corp to manage not only supply disruptions but also source products at highly competitive prices.

Sustainable margins compare to other players in Misc. Fabricated Products industry

– Nachi-Fujikoshi Corp has clearly differentiated products in the market place. This has enabled Nachi-Fujikoshi Corp to fetch slight price premium compare to the competitors in the Misc. Fabricated Products industry. The sustainable margins have also helped Nachi-Fujikoshi Corp to invest into research and development (R&D) and innovation.

Strong track record of project management in the Misc. Fabricated Products industry

– Nachi-Fujikoshi Corp is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Nachi-Fujikoshi Corp has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Fabricated Products industry. Secondly the value chain collaborators of Nachi-Fujikoshi Corp have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Nachi-Fujikoshi Corp has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Nachi-Fujikoshi Corp to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Nachi-Fujikoshi Corp is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Fabricated Products industry. The technology infrastructure of Japan is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Nachi-Fujikoshi Corp has one of the best training and development program in Basic Materials industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Nachi-Fujikoshi Corp is one of the most innovative firm in Misc. Fabricated Products sector.






Weaknesses of Nachi-Fujikoshi Corp | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Nachi-Fujikoshi Corp are -

Lack of clear differentiation of Nachi-Fujikoshi Corp products

– To increase the profitability and margins on the products, Nachi-Fujikoshi Corp needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Nachi-Fujikoshi Corp has some of the most successful models in the Misc. Fabricated Products industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Nachi-Fujikoshi Corp should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– Nachi-Fujikoshi Corp has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As Nachi-Fujikoshi Corp is one of the leading players in the Misc. Fabricated Products industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Fabricated Products industry in last five years.

Employees’ less understanding of Nachi-Fujikoshi Corp strategy

– From the outside it seems that the employees of Nachi-Fujikoshi Corp don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring in Misc. Fabricated Products industry

– The stress on hiring functional specialists at Nachi-Fujikoshi Corp has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow decision making process

– As mentioned earlier in the report, Nachi-Fujikoshi Corp has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Fabricated Products industry over the last five years. Nachi-Fujikoshi Corp even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Nachi-Fujikoshi Corp is dominated by functional specialists. It is not different from other players in the Misc. Fabricated Products industry, but Nachi-Fujikoshi Corp needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Nachi-Fujikoshi Corp to focus more on services in the Misc. Fabricated Products industry rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Japan, Nachi-Fujikoshi Corp needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on Nachi-Fujikoshi Corp ‘s star products

– The top 2 products and services of Nachi-Fujikoshi Corp still accounts for major business revenue. This dependence on star products in Misc. Fabricated Products industry has resulted into insufficient focus on developing new products, even though Nachi-Fujikoshi Corp has relatively successful track record of launching new products.

High cash cycle compare to competitors

Nachi-Fujikoshi Corp has a high cash cycle compare to other players in the Misc. Fabricated Products industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Nachi-Fujikoshi Corp Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Nachi-Fujikoshi Corp are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Nachi-Fujikoshi Corp in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Fabricated Products industry, and it will provide faster access to the consumers.

Creating value in data economy

– The success of analytics program of Nachi-Fujikoshi Corp has opened avenues for new revenue streams for the organization in Misc. Fabricated Products industry. This can help Nachi-Fujikoshi Corp to build a more holistic ecosystem for Nachi-Fujikoshi Corp products in the Misc. Fabricated Products industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Nachi-Fujikoshi Corp can use the latest technology developments to improve its manufacturing and designing process in Misc. Fabricated Products sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Nachi-Fujikoshi Corp can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Nachi-Fujikoshi Corp to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Nachi-Fujikoshi Corp can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nachi-Fujikoshi Corp to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nachi-Fujikoshi Corp to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Nachi-Fujikoshi Corp has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Fabricated Products sector. This continuous investment in analytics has enabled Nachi-Fujikoshi Corp to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nachi-Fujikoshi Corp to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Fabricated Products industry, but it has also influenced the consumer preferences. Nachi-Fujikoshi Corp can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Nachi-Fujikoshi Corp has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Developing new processes and practices

– Nachi-Fujikoshi Corp can develop new processes and procedures in Misc. Fabricated Products industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Fabricated Products industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Nachi-Fujikoshi Corp can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Nachi-Fujikoshi Corp can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Nachi-Fujikoshi Corp to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Nachi-Fujikoshi Corp is facing challenges because of the dominance of functional experts in the organization. Nachi-Fujikoshi Corp can utilize new technology in the field of Misc. Fabricated Products industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Nachi-Fujikoshi Corp External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Nachi-Fujikoshi Corp are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Nachi-Fujikoshi Corp in Misc. Fabricated Products industry. The Misc. Fabricated Products industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Nachi-Fujikoshi Corp can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Nachi-Fujikoshi Corp prominent markets.

Stagnating economy with rate increase

– Nachi-Fujikoshi Corp can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Fabricated Products industry.

Consumer confidence and its impact on Nachi-Fujikoshi Corp demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Fabricated Products industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Nachi-Fujikoshi Corp is facing in Misc. Fabricated Products sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Nachi-Fujikoshi Corp high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Misc. Fabricated Products industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Nachi-Fujikoshi Corp can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Fabricated Products industry are lowering. It can presents Nachi-Fujikoshi Corp with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Fabricated Products sector.

Environmental challenges

– Nachi-Fujikoshi Corp needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nachi-Fujikoshi Corp can take advantage of this fund but it will also bring new competitors in the Misc. Fabricated Products industry.

Regulatory challenges

– Nachi-Fujikoshi Corp needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Fabricated Products industry regulations.

Increasing wage structure of Nachi-Fujikoshi Corp

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nachi-Fujikoshi Corp.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Nachi-Fujikoshi Corp business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Nachi-Fujikoshi Corp Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Nachi-Fujikoshi Corp needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Nachi-Fujikoshi Corp is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Nachi-Fujikoshi Corp is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Nachi-Fujikoshi Corp to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nachi-Fujikoshi Corp needs to make to build a sustainable competitive advantage.



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