×




Mayr-Melnhof Karton AG (0NZ7) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Mayr-Melnhof Karton AG (United Kingdom)


Based on various researches at Oak Spring University , Mayr-Melnhof Karton AG is operating in a macro-environment that has been destablized by – technology disruption, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing transportation and logistics costs, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, increasing commodity prices, etc



12 Hrs

$59.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

24 Hrs

$49.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

48 Hrs

$39.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now







Introduction to SWOT Analysis of Mayr-Melnhof Karton AG


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Mayr-Melnhof Karton AG can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mayr-Melnhof Karton AG, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mayr-Melnhof Karton AG operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Mayr-Melnhof Karton AG can be done for the following purposes –
1. Strategic planning of Mayr-Melnhof Karton AG
2. Improving business portfolio management of Mayr-Melnhof Karton AG
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Containers & Packaging sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mayr-Melnhof Karton AG




Strengths of Mayr-Melnhof Karton AG | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Mayr-Melnhof Karton AG are -

Diverse revenue streams

– Mayr-Melnhof Karton AG is present in almost all the verticals within the Containers & Packaging industry. This has provided Mayr-Melnhof Karton AG a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Mayr-Melnhof Karton AG

– The covid-19 pandemic has put organizational resilience at the centre of everthing Mayr-Melnhof Karton AG does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management in the Containers & Packaging industry

– Mayr-Melnhof Karton AG is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Mayr-Melnhof Karton AG has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Mayr-Melnhof Karton AG has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Mayr-Melnhof Karton AG in the Basic Materials sector have low bargaining power. Mayr-Melnhof Karton AG has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Mayr-Melnhof Karton AG to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Mayr-Melnhof Karton AG has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Mayr-Melnhof Karton AG to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Containers & Packaging industry

- digital transformation varies from industry to industry. For Mayr-Melnhof Karton AG digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Mayr-Melnhof Karton AG has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Mayr-Melnhof Karton AG is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Containers & Packaging industry. The technology infrastructure of United Kingdom is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Mayr-Melnhof Karton AG is one of the most innovative firm in Containers & Packaging sector.

Sustainable margins compare to other players in Containers & Packaging industry

– Mayr-Melnhof Karton AG has clearly differentiated products in the market place. This has enabled Mayr-Melnhof Karton AG to fetch slight price premium compare to the competitors in the Containers & Packaging industry. The sustainable margins have also helped Mayr-Melnhof Karton AG to invest into research and development (R&D) and innovation.

Training and development

– Mayr-Melnhof Karton AG has one of the best training and development program in Basic Materials industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Mayr-Melnhof Karton AG are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses of Mayr-Melnhof Karton AG | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Mayr-Melnhof Karton AG are -

Ability to respond to the competition

– As the decision making is very deliberative at Mayr-Melnhof Karton AG, in the dynamic environment of Containers & Packaging industry it has struggled to respond to the nimble upstart competition. Mayr-Melnhof Karton AG has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Capital Spending Reduction

– Even during the low interest decade, Mayr-Melnhof Karton AG has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Containers & Packaging industry using digital technology.

High bargaining power of channel partners in Containers & Packaging industry

– because of the regulatory requirements in United Kingdom, Mayr-Melnhof Karton AG is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Containers & Packaging industry.

Workers concerns about automation

– As automation is fast increasing in the Containers & Packaging industry, Mayr-Melnhof Karton AG needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Low market penetration in new markets

– Outside its home market of United Kingdom, Mayr-Melnhof Karton AG needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Interest costs

– Compare to the competition, Mayr-Melnhof Karton AG has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to strategic competitive environment developments

– As Mayr-Melnhof Karton AG is one of the leading players in the Containers & Packaging industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Containers & Packaging industry in last five years.

Compensation and incentives

– The revenue per employee of Mayr-Melnhof Karton AG is just above the Containers & Packaging industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Employees’ less understanding of Mayr-Melnhof Karton AG strategy

– From the outside it seems that the employees of Mayr-Melnhof Karton AG don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Mayr-Melnhof Karton AG supply chain. Even after few cautionary changes, Mayr-Melnhof Karton AG is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Mayr-Melnhof Karton AG vulnerable to further global disruptions in South East Asia.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Mayr-Melnhof Karton AG is slow explore the new channels of communication. These new channels of communication can help Mayr-Melnhof Karton AG to provide better information regarding Containers & Packaging products and services. It can also build an online community to further reach out to potential customers.




Mayr-Melnhof Karton AG Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Mayr-Melnhof Karton AG are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Mayr-Melnhof Karton AG can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Containers & Packaging industry, but it has also influenced the consumer preferences. Mayr-Melnhof Karton AG can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Mayr-Melnhof Karton AG can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Mayr-Melnhof Karton AG is facing challenges because of the dominance of functional experts in the organization. Mayr-Melnhof Karton AG can utilize new technology in the field of Containers & Packaging industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Mayr-Melnhof Karton AG to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Mayr-Melnhof Karton AG can develop new processes and procedures in Containers & Packaging industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Mayr-Melnhof Karton AG can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Mayr-Melnhof Karton AG can improve the customer journey of consumers in the Containers & Packaging industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Mayr-Melnhof Karton AG can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Mayr-Melnhof Karton AG to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Mayr-Melnhof Karton AG has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Containers & Packaging sector. This continuous investment in analytics has enabled Mayr-Melnhof Karton AG to build a competitive advantage using analytics. The analytics driven competitive advantage can help Mayr-Melnhof Karton AG to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Building a culture of innovation

– managers at Mayr-Melnhof Karton AG can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Containers & Packaging industry.

Better consumer reach

– The expansion of the 5G network will help Mayr-Melnhof Karton AG to increase its market reach. Mayr-Melnhof Karton AG will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in Containers & Packaging industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Mayr-Melnhof Karton AG in the Containers & Packaging industry. Now Mayr-Melnhof Karton AG can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Mayr-Melnhof Karton AG External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Mayr-Melnhof Karton AG are -

Easy access to finance

– Easy access to finance in Containers & Packaging industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Mayr-Melnhof Karton AG can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Mayr-Melnhof Karton AG high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Mayr-Melnhof Karton AG will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Mayr-Melnhof Karton AG in Containers & Packaging industry. The Containers & Packaging industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Mayr-Melnhof Karton AG.

Environmental challenges

– Mayr-Melnhof Karton AG needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Mayr-Melnhof Karton AG can take advantage of this fund but it will also bring new competitors in the Containers & Packaging industry.

Shortening product life cycle

– it is one of the major threat that Mayr-Melnhof Karton AG is facing in Containers & Packaging sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Mayr-Melnhof Karton AG needs to understand the core reasons impacting the Containers & Packaging industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Mayr-Melnhof Karton AG may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Containers & Packaging sector.

Consumer confidence and its impact on Mayr-Melnhof Karton AG demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Containers & Packaging industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Containers & Packaging industry are lowering. It can presents Mayr-Melnhof Karton AG with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Containers & Packaging sector.

Regulatory challenges

– Mayr-Melnhof Karton AG needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Containers & Packaging industry regulations.




Weighted SWOT Analysis of Mayr-Melnhof Karton AG Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Mayr-Melnhof Karton AG needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Mayr-Melnhof Karton AG is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Mayr-Melnhof Karton AG is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Mayr-Melnhof Karton AG to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mayr-Melnhof Karton AG needs to make to build a sustainable competitive advantage.



--- ---

Amano Corp SWOT Analysis / TOWS Matrix

Technology , Office Equipment


Nordic Nanovector ASA SWOT Analysis / TOWS Matrix

Healthcare , Biotechnology & Drugs


Safe Bag SWOT Analysis / TOWS Matrix

Transportation , Misc. Transportation


Sz Sunlord Elec A SWOT Analysis / TOWS Matrix

Technology , Electronic Instr. & Controls


ALIANSCE ON SWOT Analysis / TOWS Matrix

Services , Real Estate Operations


Eramet SWOT Analysis / TOWS Matrix

Basic Materials , Metal Mining


Ansell SWOT Analysis / TOWS Matrix

Healthcare , Medical Equipment & Supplies


OBJ Ltd SWOT Analysis / TOWS Matrix

Healthcare , Biotechnology & Drugs


Dolphin SWOT Analysis / TOWS Matrix

Capital Goods , Construction Services