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Amedeo Air Four Plus (AA4A) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Amedeo Air Four Plus (United Kingdom)


Based on various researches at Oak Spring University , Amedeo Air Four Plus is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, central banks are concerned over increasing inflation, supply chains are disrupted by pandemic , increasing energy prices, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Amedeo Air Four Plus


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Amedeo Air Four Plus can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Amedeo Air Four Plus, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Amedeo Air Four Plus operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Amedeo Air Four Plus can be done for the following purposes –
1. Strategic planning of Amedeo Air Four Plus
2. Improving business portfolio management of Amedeo Air Four Plus
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Rental & Leasing sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Amedeo Air Four Plus




Strengths of Amedeo Air Four Plus | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Amedeo Air Four Plus are -

Superior customer experience

– The customer experience strategy of Amedeo Air Four Plus in Rental & Leasing industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Rental & Leasing industry

– Amedeo Air Four Plus has clearly differentiated products in the market place. This has enabled Amedeo Air Four Plus to fetch slight price premium compare to the competitors in the Rental & Leasing industry. The sustainable margins have also helped Amedeo Air Four Plus to invest into research and development (R&D) and innovation.

Organizational Resilience of Amedeo Air Four Plus

– The covid-19 pandemic has put organizational resilience at the centre of everthing Amedeo Air Four Plus does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Amedeo Air Four Plus is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Rental & Leasing industry. The technology infrastructure of United Kingdom is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management in the Rental & Leasing industry

– Amedeo Air Four Plus is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Rental & Leasing industry

- digital transformation varies from industry to industry. For Amedeo Air Four Plus digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Amedeo Air Four Plus has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Amedeo Air Four Plus in the Services sector have low bargaining power. Amedeo Air Four Plus has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Amedeo Air Four Plus to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– Amedeo Air Four Plus has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Amedeo Air Four Plus has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Amedeo Air Four Plus is one of the most innovative firm in Rental & Leasing sector.

Ability to lead change in Rental & Leasing

– Amedeo Air Four Plus is one of the leading players in the Rental & Leasing industry in United Kingdom. Over the years it has not only transformed the business landscape in the Rental & Leasing industry in United Kingdom but also across the existing markets. The ability to lead change has enabled Amedeo Air Four Plus in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Amedeo Air Four Plus are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Amedeo Air Four Plus has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Amedeo Air Four Plus staying ahead in the Rental & Leasing industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Amedeo Air Four Plus | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Amedeo Air Four Plus are -

Ability to respond to the competition

– As the decision making is very deliberative at Amedeo Air Four Plus, in the dynamic environment of Rental & Leasing industry it has struggled to respond to the nimble upstart competition. Amedeo Air Four Plus has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– Amedeo Air Four Plus has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As Amedeo Air Four Plus is one of the leading players in the Rental & Leasing industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Rental & Leasing industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Amedeo Air Four Plus is slow explore the new channels of communication. These new channels of communication can help Amedeo Air Four Plus to provide better information regarding Rental & Leasing products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– From the 10K / annual statement of Amedeo Air Four Plus, it seems that company is thinking out the frontier risks that can impact Rental & Leasing industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High bargaining power of channel partners in Rental & Leasing industry

– because of the regulatory requirements in United Kingdom, Amedeo Air Four Plus is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Rental & Leasing industry.

Skills based hiring in Rental & Leasing industry

– The stress on hiring functional specialists at Amedeo Air Four Plus has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Amedeo Air Four Plus is dominated by functional specialists. It is not different from other players in the Rental & Leasing industry, but Amedeo Air Four Plus needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Amedeo Air Four Plus to focus more on services in the Rental & Leasing industry rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee of Amedeo Air Four Plus is just above the Rental & Leasing industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, Amedeo Air Four Plus has high operating costs in the Rental & Leasing industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Amedeo Air Four Plus lucrative customers.

Employees’ less understanding of Amedeo Air Four Plus strategy

– From the outside it seems that the employees of Amedeo Air Four Plus don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Amedeo Air Four Plus Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Amedeo Air Four Plus are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Rental & Leasing industry, but it has also influenced the consumer preferences. Amedeo Air Four Plus can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Amedeo Air Four Plus can use the latest technology developments to improve its manufacturing and designing process in Rental & Leasing sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Amedeo Air Four Plus can improve the customer journey of consumers in the Rental & Leasing industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Use of Bitcoin and other crypto currencies for transactions in Rental & Leasing industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Amedeo Air Four Plus in the Rental & Leasing industry. Now Amedeo Air Four Plus can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Amedeo Air Four Plus has opened avenues for new revenue streams for the organization in Rental & Leasing industry. This can help Amedeo Air Four Plus to build a more holistic ecosystem for Amedeo Air Four Plus products in the Rental & Leasing industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Amedeo Air Four Plus can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Amedeo Air Four Plus can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Amedeo Air Four Plus has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Rental & Leasing sector. This continuous investment in analytics has enabled Amedeo Air Four Plus to build a competitive advantage using analytics. The analytics driven competitive advantage can help Amedeo Air Four Plus to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Amedeo Air Four Plus can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Amedeo Air Four Plus to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Amedeo Air Four Plus can use these opportunities to build new business models that can help the communities that Amedeo Air Four Plus operates in. Secondly it can use opportunities from government spending in Rental & Leasing sector.

Better consumer reach

– The expansion of the 5G network will help Amedeo Air Four Plus to increase its market reach. Amedeo Air Four Plus will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Amedeo Air Four Plus is facing challenges because of the dominance of functional experts in the organization. Amedeo Air Four Plus can utilize new technology in the field of Rental & Leasing industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Amedeo Air Four Plus in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Rental & Leasing industry, and it will provide faster access to the consumers.




Threats Amedeo Air Four Plus External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Amedeo Air Four Plus are -

Environmental challenges

– Amedeo Air Four Plus needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Amedeo Air Four Plus can take advantage of this fund but it will also bring new competitors in the Rental & Leasing industry.

Technology acceleration in Forth Industrial Revolution

– Amedeo Air Four Plus has witnessed rapid integration of technology during Covid-19 in the Rental & Leasing industry. As one of the leading players in the industry, Amedeo Air Four Plus needs to keep up with the evolution of technology in the Rental & Leasing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Amedeo Air Four Plus is facing in Rental & Leasing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Amedeo Air Four Plus may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Rental & Leasing sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Amedeo Air Four Plus.

Increasing wage structure of Amedeo Air Four Plus

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Amedeo Air Four Plus.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Amedeo Air Four Plus needs to understand the core reasons impacting the Rental & Leasing industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Rental & Leasing industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Amedeo Air Four Plus can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Rental & Leasing industry are lowering. It can presents Amedeo Air Four Plus with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Rental & Leasing sector.

High dependence on third party suppliers

– Amedeo Air Four Plus high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Amedeo Air Four Plus will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Amedeo Air Four Plus needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Rental & Leasing industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Amedeo Air Four Plus business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Amedeo Air Four Plus Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Amedeo Air Four Plus needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Amedeo Air Four Plus is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Amedeo Air Four Plus is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Amedeo Air Four Plus to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Amedeo Air Four Plus needs to make to build a sustainable competitive advantage.



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