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Amedeo Air Four Plus (AA4A) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Amedeo Air Four Plus (United Kingdom)


Based on various researches at Oak Spring University , Amedeo Air Four Plus is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, there is backlash against globalization, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, increasing government debt because of Covid-19 spendings, wage bills are increasing, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, etc



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Introduction to SWOT Analysis of Amedeo Air Four Plus


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Amedeo Air Four Plus can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Amedeo Air Four Plus, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Amedeo Air Four Plus operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Amedeo Air Four Plus can be done for the following purposes –
1. Strategic planning of Amedeo Air Four Plus
2. Improving business portfolio management of Amedeo Air Four Plus
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Rental & Leasing sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Amedeo Air Four Plus




Strengths of Amedeo Air Four Plus | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Amedeo Air Four Plus are -

Digital Transformation in Rental & Leasing industry

- digital transformation varies from industry to industry. For Amedeo Air Four Plus digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Amedeo Air Four Plus has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management in the Rental & Leasing industry

– Amedeo Air Four Plus is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Amedeo Air Four Plus is one of the most innovative firm in Rental & Leasing sector.

Successful track record of launching new products

– Amedeo Air Four Plus has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Amedeo Air Four Plus has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Rental & Leasing industry

– Amedeo Air Four Plus has clearly differentiated products in the market place. This has enabled Amedeo Air Four Plus to fetch slight price premium compare to the competitors in the Rental & Leasing industry. The sustainable margins have also helped Amedeo Air Four Plus to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Amedeo Air Four Plus is present in almost all the verticals within the Rental & Leasing industry. This has provided Amedeo Air Four Plus a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Low bargaining power of suppliers

– Suppliers of Amedeo Air Four Plus in the Services sector have low bargaining power. Amedeo Air Four Plus has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Amedeo Air Four Plus to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the Amedeo Air Four Plus are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Amedeo Air Four Plus in Rental & Leasing industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Amedeo Air Four Plus has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Amedeo Air Four Plus to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Organizational Resilience of Amedeo Air Four Plus

– The covid-19 pandemic has put organizational resilience at the centre of everthing Amedeo Air Four Plus does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy of Amedeo Air Four Plus comprises – understanding the underlying the factors in the Rental & Leasing industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Amedeo Air Four Plus | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Amedeo Air Four Plus are -

High operating costs

– Compare to the competitors, Amedeo Air Four Plus has high operating costs in the Rental & Leasing industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Amedeo Air Four Plus lucrative customers.

Compensation and incentives

– The revenue per employee of Amedeo Air Four Plus is just above the Rental & Leasing industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Amedeo Air Four Plus supply chain. Even after few cautionary changes, Amedeo Air Four Plus is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Amedeo Air Four Plus vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– From the 10K / annual statement of Amedeo Air Four Plus, it seems that company is thinking out the frontier risks that can impact Rental & Leasing industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Amedeo Air Four Plus has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow decision making process

– As mentioned earlier in the report, Amedeo Air Four Plus has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Rental & Leasing industry over the last five years. Amedeo Air Four Plus even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– From the outside it seems that Amedeo Air Four Plus needs to have more collaboration between its sales team and marketing team. Sales professionals in the Rental & Leasing industry have deep experience in developing customer relationships. Marketing department at Amedeo Air Four Plus can leverage the sales team experience to cultivate customer relationships as Amedeo Air Four Plus is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Amedeo Air Four Plus is slow explore the new channels of communication. These new channels of communication can help Amedeo Air Four Plus to provide better information regarding Rental & Leasing products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners in Rental & Leasing industry

– because of the regulatory requirements in United Kingdom, Amedeo Air Four Plus is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Rental & Leasing industry.

High dependence on Amedeo Air Four Plus ‘s star products

– The top 2 products and services of Amedeo Air Four Plus still accounts for major business revenue. This dependence on star products in Rental & Leasing industry has resulted into insufficient focus on developing new products, even though Amedeo Air Four Plus has relatively successful track record of launching new products.

Need for greater diversity

– Amedeo Air Four Plus has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Amedeo Air Four Plus Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Amedeo Air Four Plus are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Amedeo Air Four Plus can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Amedeo Air Four Plus to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Amedeo Air Four Plus to increase its market reach. Amedeo Air Four Plus will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in Rental & Leasing industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Amedeo Air Four Plus in the Rental & Leasing industry. Now Amedeo Air Four Plus can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Amedeo Air Four Plus can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Amedeo Air Four Plus has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Rental & Leasing sector. This continuous investment in analytics has enabled Amedeo Air Four Plus to build a competitive advantage using analytics. The analytics driven competitive advantage can help Amedeo Air Four Plus to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Amedeo Air Four Plus has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Amedeo Air Four Plus has opened avenues for new revenue streams for the organization in Rental & Leasing industry. This can help Amedeo Air Four Plus to build a more holistic ecosystem for Amedeo Air Four Plus products in the Rental & Leasing industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Amedeo Air Four Plus can improve the customer journey of consumers in the Rental & Leasing industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Amedeo Air Four Plus can use the latest technology developments to improve its manufacturing and designing process in Rental & Leasing sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Amedeo Air Four Plus is facing challenges because of the dominance of functional experts in the organization. Amedeo Air Four Plus can utilize new technology in the field of Rental & Leasing industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Amedeo Air Four Plus to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Amedeo Air Four Plus can develop new processes and procedures in Rental & Leasing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Amedeo Air Four Plus to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Amedeo Air Four Plus to hire the very best people irrespective of their geographical location.




Threats Amedeo Air Four Plus External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Amedeo Air Four Plus are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Amedeo Air Four Plus in the Rental & Leasing sector and impact the bottomline of the organization.

Consumer confidence and its impact on Amedeo Air Four Plus demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Rental & Leasing industry and other sectors.

High dependence on third party suppliers

– Amedeo Air Four Plus high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Amedeo Air Four Plus is facing in Rental & Leasing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Amedeo Air Four Plus needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Rental & Leasing industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Rental & Leasing industry are lowering. It can presents Amedeo Air Four Plus with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Rental & Leasing sector.

Stagnating economy with rate increase

– Amedeo Air Four Plus can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Rental & Leasing industry.

Technology acceleration in Forth Industrial Revolution

– Amedeo Air Four Plus has witnessed rapid integration of technology during Covid-19 in the Rental & Leasing industry. As one of the leading players in the industry, Amedeo Air Four Plus needs to keep up with the evolution of technology in the Rental & Leasing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Amedeo Air Four Plus.

Environmental challenges

– Amedeo Air Four Plus needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Amedeo Air Four Plus can take advantage of this fund but it will also bring new competitors in the Rental & Leasing industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Amedeo Air Four Plus in Rental & Leasing industry. The Rental & Leasing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Amedeo Air Four Plus may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Rental & Leasing sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Amedeo Air Four Plus needs to understand the core reasons impacting the Rental & Leasing industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Amedeo Air Four Plus Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Amedeo Air Four Plus needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Amedeo Air Four Plus is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Amedeo Air Four Plus is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Amedeo Air Four Plus to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Amedeo Air Four Plus needs to make to build a sustainable competitive advantage.



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