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Aberdeen Japan Investment Trust PLC (AJIT) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Aberdeen Japan Investment Trust PLC (United Kingdom)


Based on various researches at Oak Spring University , Aberdeen Japan Investment Trust PLC is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, talent flight as more people leaving formal jobs, there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, technology disruption, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Aberdeen Japan Investment Trust PLC


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Aberdeen Japan Investment Trust PLC can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Aberdeen Japan Investment Trust PLC, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Aberdeen Japan Investment Trust PLC operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Aberdeen Japan Investment Trust PLC can be done for the following purposes –
1. Strategic planning of Aberdeen Japan Investment Trust PLC
2. Improving business portfolio management of Aberdeen Japan Investment Trust PLC
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Aberdeen Japan Investment Trust PLC




Strengths of Aberdeen Japan Investment Trust PLC | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Aberdeen Japan Investment Trust PLC are -

Superior customer experience

– The customer experience strategy of Aberdeen Japan Investment Trust PLC in Misc. Financial Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Aberdeen Japan Investment Trust PLC is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Aberdeen Japan Investment Trust PLC is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Aberdeen Japan Investment Trust PLC emphasize – knowledge, initiative, and innovation.

Analytics focus

– Aberdeen Japan Investment Trust PLC is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of United Kingdom is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management in the Misc. Financial Services industry

– Aberdeen Japan Investment Trust PLC is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Misc. Financial Services industry

- digital transformation varies from industry to industry. For Aberdeen Japan Investment Trust PLC digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Aberdeen Japan Investment Trust PLC has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Aberdeen Japan Investment Trust PLC has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Aberdeen Japan Investment Trust PLC to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Misc. Financial Services industry

– Aberdeen Japan Investment Trust PLC has clearly differentiated products in the market place. This has enabled Aberdeen Japan Investment Trust PLC to fetch slight price premium compare to the competitors in the Misc. Financial Services industry. The sustainable margins have also helped Aberdeen Japan Investment Trust PLC to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Aberdeen Japan Investment Trust PLC are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Aberdeen Japan Investment Trust PLC in the Financial sector have low bargaining power. Aberdeen Japan Investment Trust PLC has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Aberdeen Japan Investment Trust PLC to manage not only supply disruptions but also source products at highly competitive prices.

Highly skilled collaborators

– Aberdeen Japan Investment Trust PLC has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Financial Services industry. Secondly the value chain collaborators of Aberdeen Japan Investment Trust PLC have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Aberdeen Japan Investment Trust PLC is one of the most innovative firm in Misc. Financial Services sector.

Operational resilience

– The operational resilience strategy of Aberdeen Japan Investment Trust PLC comprises – understanding the underlying the factors in the Misc. Financial Services industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Aberdeen Japan Investment Trust PLC | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Aberdeen Japan Investment Trust PLC are -

Lack of clear differentiation of Aberdeen Japan Investment Trust PLC products

– To increase the profitability and margins on the products, Aberdeen Japan Investment Trust PLC needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Aberdeen Japan Investment Trust PLC has some of the most successful models in the Misc. Financial Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Aberdeen Japan Investment Trust PLC should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee of Aberdeen Japan Investment Trust PLC is just above the Misc. Financial Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Ability to respond to the competition

– As the decision making is very deliberative at Aberdeen Japan Investment Trust PLC, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. Aberdeen Japan Investment Trust PLC has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in Misc. Financial Services industry

– The stress on hiring functional specialists at Aberdeen Japan Investment Trust PLC has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Aberdeen Japan Investment Trust PLC is one of the leading players in the Misc. Financial Services industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Financial Services industry in last five years.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Aberdeen Japan Investment Trust PLC supply chain. Even after few cautionary changes, Aberdeen Japan Investment Trust PLC is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Aberdeen Japan Investment Trust PLC vulnerable to further global disruptions in South East Asia.

Employees’ less understanding of Aberdeen Japan Investment Trust PLC strategy

– From the outside it seems that the employees of Aberdeen Japan Investment Trust PLC don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High operating costs

– Compare to the competitors, Aberdeen Japan Investment Trust PLC has high operating costs in the Misc. Financial Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Aberdeen Japan Investment Trust PLC lucrative customers.

Workers concerns about automation

– As automation is fast increasing in the Misc. Financial Services industry, Aberdeen Japan Investment Trust PLC needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Need for greater diversity

– Aberdeen Japan Investment Trust PLC has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Aberdeen Japan Investment Trust PLC Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Aberdeen Japan Investment Trust PLC are -

Creating value in data economy

– The success of analytics program of Aberdeen Japan Investment Trust PLC has opened avenues for new revenue streams for the organization in Misc. Financial Services industry. This can help Aberdeen Japan Investment Trust PLC to build a more holistic ecosystem for Aberdeen Japan Investment Trust PLC products in the Misc. Financial Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Aberdeen Japan Investment Trust PLC can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Aberdeen Japan Investment Trust PLC can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Aberdeen Japan Investment Trust PLC can use these opportunities to build new business models that can help the communities that Aberdeen Japan Investment Trust PLC operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Aberdeen Japan Investment Trust PLC can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Aberdeen Japan Investment Trust PLC to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Aberdeen Japan Investment Trust PLC to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Aberdeen Japan Investment Trust PLC to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Aberdeen Japan Investment Trust PLC can use the latest technology developments to improve its manufacturing and designing process in Misc. Financial Services sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Aberdeen Japan Investment Trust PLC can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Aberdeen Japan Investment Trust PLC to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Financial Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Aberdeen Japan Investment Trust PLC can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Aberdeen Japan Investment Trust PLC can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Aberdeen Japan Investment Trust PLC to increase its market reach. Aberdeen Japan Investment Trust PLC will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Aberdeen Japan Investment Trust PLC can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Use of Bitcoin and other crypto currencies for transactions in Misc. Financial Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Aberdeen Japan Investment Trust PLC in the Misc. Financial Services industry. Now Aberdeen Japan Investment Trust PLC can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Aberdeen Japan Investment Trust PLC External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Aberdeen Japan Investment Trust PLC are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Aberdeen Japan Investment Trust PLC needs to understand the core reasons impacting the Misc. Financial Services industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Financial Services industry are lowering. It can presents Aberdeen Japan Investment Trust PLC with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Financial Services sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Aberdeen Japan Investment Trust PLC may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.

Regulatory challenges

– Aberdeen Japan Investment Trust PLC needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Financial Services industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Aberdeen Japan Investment Trust PLC in the Misc. Financial Services sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Aberdeen Japan Investment Trust PLC

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Aberdeen Japan Investment Trust PLC.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Aberdeen Japan Investment Trust PLC in Misc. Financial Services industry. The Misc. Financial Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Aberdeen Japan Investment Trust PLC can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Aberdeen Japan Investment Trust PLC prominent markets.

Environmental challenges

– Aberdeen Japan Investment Trust PLC needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Aberdeen Japan Investment Trust PLC can take advantage of this fund but it will also bring new competitors in the Misc. Financial Services industry.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Aberdeen Japan Investment Trust PLC can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Aberdeen Japan Investment Trust PLC will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Aberdeen Japan Investment Trust PLC business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Aberdeen Japan Investment Trust PLC Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Aberdeen Japan Investment Trust PLC needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Aberdeen Japan Investment Trust PLC is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Aberdeen Japan Investment Trust PLC is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Aberdeen Japan Investment Trust PLC to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Aberdeen Japan Investment Trust PLC needs to make to build a sustainable competitive advantage.



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