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Myanmar Strategic (SHWE) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Myanmar Strategic (United Kingdom)


Based on various researches at Oak Spring University , Myanmar Strategic is operating in a macro-environment that has been destablized by – challanges to central banks by blockchain based private currencies, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, supply chains are disrupted by pandemic , geopolitical disruptions, increasing commodity prices, etc



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Introduction to SWOT Analysis of Myanmar Strategic


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Myanmar Strategic can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Myanmar Strategic, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Myanmar Strategic operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Myanmar Strategic can be done for the following purposes –
1. Strategic planning of Myanmar Strategic
2. Improving business portfolio management of Myanmar Strategic
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Schools sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Myanmar Strategic




Strengths of Myanmar Strategic | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Myanmar Strategic are -

High brand equity

– Myanmar Strategic has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Myanmar Strategic to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

High switching costs

– The high switching costs that Myanmar Strategic has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Schools industry

– Myanmar Strategic has clearly differentiated products in the market place. This has enabled Myanmar Strategic to fetch slight price premium compare to the competitors in the Schools industry. The sustainable margins have also helped Myanmar Strategic to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Myanmar Strategic is one of the leading players in the Schools industry in United Kingdom. It is in a position to attract the best talent available in United Kingdom. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management in the Schools industry

– Myanmar Strategic is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Myanmar Strategic is one of the most innovative firm in Schools sector.

Learning organization

- Myanmar Strategic is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Myanmar Strategic is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Myanmar Strategic emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Myanmar Strategic has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Myanmar Strategic has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Myanmar Strategic in the Services sector have low bargaining power. Myanmar Strategic has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Myanmar Strategic to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Myanmar Strategic

– The covid-19 pandemic has put organizational resilience at the centre of everthing Myanmar Strategic does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Superior customer experience

– The customer experience strategy of Myanmar Strategic in Schools industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Myanmar Strategic has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Myanmar Strategic staying ahead in the Schools industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Myanmar Strategic | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Myanmar Strategic are -

Ability to respond to the competition

– As the decision making is very deliberative at Myanmar Strategic, in the dynamic environment of Schools industry it has struggled to respond to the nimble upstart competition. Myanmar Strategic has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Myanmar Strategic has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Schools industry over the last five years. Myanmar Strategic even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on Myanmar Strategic ‘s star products

– The top 2 products and services of Myanmar Strategic still accounts for major business revenue. This dependence on star products in Schools industry has resulted into insufficient focus on developing new products, even though Myanmar Strategic has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, Myanmar Strategic has high operating costs in the Schools industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Myanmar Strategic lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Myanmar Strategic has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Schools industry using digital technology.

High bargaining power of channel partners in Schools industry

– because of the regulatory requirements in United Kingdom, Myanmar Strategic is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Schools industry.

High cash cycle compare to competitors

Myanmar Strategic has a high cash cycle compare to other players in the Schools industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Myanmar Strategic supply chain. Even after few cautionary changes, Myanmar Strategic is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Myanmar Strategic vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of United Kingdom, Myanmar Strategic needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Myanmar Strategic is dominated by functional specialists. It is not different from other players in the Schools industry, but Myanmar Strategic needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Myanmar Strategic to focus more on services in the Schools industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that Myanmar Strategic needs to have more collaboration between its sales team and marketing team. Sales professionals in the Schools industry have deep experience in developing customer relationships. Marketing department at Myanmar Strategic can leverage the sales team experience to cultivate customer relationships as Myanmar Strategic is planning to shift buying processes online.




Myanmar Strategic Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Myanmar Strategic are -

Buying journey improvements

– Myanmar Strategic can improve the customer journey of consumers in the Schools industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Myanmar Strategic to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Myanmar Strategic to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Myanmar Strategic to increase its market reach. Myanmar Strategic will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Myanmar Strategic can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Schools industry.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Myanmar Strategic can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Myanmar Strategic in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Schools industry, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, Myanmar Strategic can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Schools industry, but it has also influenced the consumer preferences. Myanmar Strategic can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Myanmar Strategic can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Myanmar Strategic to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Myanmar Strategic can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Myanmar Strategic can use the latest technology developments to improve its manufacturing and designing process in Schools sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Myanmar Strategic has opened avenues for new revenue streams for the organization in Schools industry. This can help Myanmar Strategic to build a more holistic ecosystem for Myanmar Strategic products in the Schools industry by providing – data insight services, data privacy related products, data based consulting services, etc.




Threats Myanmar Strategic External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Myanmar Strategic are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Myanmar Strategic high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Myanmar Strategic may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Schools sector.

Increasing wage structure of Myanmar Strategic

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Myanmar Strategic.

Regulatory challenges

– Myanmar Strategic needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Schools industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Myanmar Strategic business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Myanmar Strategic will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Myanmar Strategic has witnessed rapid integration of technology during Covid-19 in the Schools industry. As one of the leading players in the industry, Myanmar Strategic needs to keep up with the evolution of technology in the Schools sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Easy access to finance

– Easy access to finance in Schools industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Myanmar Strategic can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Myanmar Strategic can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Myanmar Strategic prominent markets.

Shortening product life cycle

– it is one of the major threat that Myanmar Strategic is facing in Schools sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Myanmar Strategic demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Schools industry and other sectors.




Weighted SWOT Analysis of Myanmar Strategic Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Myanmar Strategic needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Myanmar Strategic is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Myanmar Strategic is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Myanmar Strategic to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Myanmar Strategic needs to make to build a sustainable competitive advantage.



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