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Anglo African Agriculture PLC (AAAP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Anglo African Agriculture PLC (United Kingdom)


Based on various researches at Oak Spring University , Anglo African Agriculture PLC is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, geopolitical disruptions, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Anglo African Agriculture PLC


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Anglo African Agriculture PLC can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Anglo African Agriculture PLC, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Anglo African Agriculture PLC operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Anglo African Agriculture PLC can be done for the following purposes –
1. Strategic planning of Anglo African Agriculture PLC
2. Improving business portfolio management of Anglo African Agriculture PLC
3. Assessing feasibility of the new initiative in United Kingdom
4. Making a Crops sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Anglo African Agriculture PLC




Strengths of Anglo African Agriculture PLC | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Anglo African Agriculture PLC are -

High brand equity

– Anglo African Agriculture PLC has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Anglo African Agriculture PLC to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Learning organization

- Anglo African Agriculture PLC is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Anglo African Agriculture PLC is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Anglo African Agriculture PLC emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Anglo African Agriculture PLC in Crops industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Anglo African Agriculture PLC in the Consumer/Non-Cyclical sector have low bargaining power. Anglo African Agriculture PLC has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Anglo African Agriculture PLC to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in Crops

– Anglo African Agriculture PLC is one of the leading players in the Crops industry in United Kingdom. Over the years it has not only transformed the business landscape in the Crops industry in United Kingdom but also across the existing markets. The ability to lead change has enabled Anglo African Agriculture PLC in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Strong track record of project management in the Crops industry

– Anglo African Agriculture PLC is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Anglo African Agriculture PLC has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Anglo African Agriculture PLC is one of the most innovative firm in Crops sector.

Highly skilled collaborators

– Anglo African Agriculture PLC has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Crops industry. Secondly the value chain collaborators of Anglo African Agriculture PLC have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Anglo African Agriculture PLC are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Anglo African Agriculture PLC is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Crops industry. The technology infrastructure of United Kingdom is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– Anglo African Agriculture PLC has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Anglo African Agriculture PLC has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses of Anglo African Agriculture PLC | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Anglo African Agriculture PLC are -

Interest costs

– Compare to the competition, Anglo African Agriculture PLC has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Anglo African Agriculture PLC has some of the most successful models in the Crops industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Anglo African Agriculture PLC should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Anglo African Agriculture PLC is dominated by functional specialists. It is not different from other players in the Crops industry, but Anglo African Agriculture PLC needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Anglo African Agriculture PLC to focus more on services in the Crops industry rather than just following the product oriented approach.

Need for greater diversity

– Anglo African Agriculture PLC has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the Crops industry, Anglo African Agriculture PLC needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

Anglo African Agriculture PLC has a high cash cycle compare to other players in the Crops industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Anglo African Agriculture PLC supply chain. Even after few cautionary changes, Anglo African Agriculture PLC is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Anglo African Agriculture PLC vulnerable to further global disruptions in South East Asia.

Skills based hiring in Crops industry

– The stress on hiring functional specialists at Anglo African Agriculture PLC has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Employees’ less understanding of Anglo African Agriculture PLC strategy

– From the outside it seems that the employees of Anglo African Agriculture PLC don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Anglo African Agriculture PLC products

– To increase the profitability and margins on the products, Anglo African Agriculture PLC needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative at Anglo African Agriculture PLC, in the dynamic environment of Crops industry it has struggled to respond to the nimble upstart competition. Anglo African Agriculture PLC has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Anglo African Agriculture PLC Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Anglo African Agriculture PLC are -

Buying journey improvements

– Anglo African Agriculture PLC can improve the customer journey of consumers in the Crops industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Anglo African Agriculture PLC to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Using analytics as competitive advantage

– Anglo African Agriculture PLC has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Crops sector. This continuous investment in analytics has enabled Anglo African Agriculture PLC to build a competitive advantage using analytics. The analytics driven competitive advantage can help Anglo African Agriculture PLC to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Building a culture of innovation

– managers at Anglo African Agriculture PLC can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Crops industry.

Use of Bitcoin and other crypto currencies for transactions in Crops industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Anglo African Agriculture PLC in the Crops industry. Now Anglo African Agriculture PLC can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help Anglo African Agriculture PLC to increase its market reach. Anglo African Agriculture PLC will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Anglo African Agriculture PLC has opened avenues for new revenue streams for the organization in Crops industry. This can help Anglo African Agriculture PLC to build a more holistic ecosystem for Anglo African Agriculture PLC products in the Crops industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Anglo African Agriculture PLC in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Crops industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Anglo African Agriculture PLC can use these opportunities to build new business models that can help the communities that Anglo African Agriculture PLC operates in. Secondly it can use opportunities from government spending in Crops sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Anglo African Agriculture PLC to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Anglo African Agriculture PLC to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Crops industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Anglo African Agriculture PLC can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Anglo African Agriculture PLC can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Anglo African Agriculture PLC can develop new processes and procedures in Crops industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Anglo African Agriculture PLC can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Anglo African Agriculture PLC External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Anglo African Agriculture PLC are -

Technology acceleration in Forth Industrial Revolution

– Anglo African Agriculture PLC has witnessed rapid integration of technology during Covid-19 in the Crops industry. As one of the leading players in the industry, Anglo African Agriculture PLC needs to keep up with the evolution of technology in the Crops sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Anglo African Agriculture PLC demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Crops industry and other sectors.

Easy access to finance

– Easy access to finance in Crops industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Anglo African Agriculture PLC can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Anglo African Agriculture PLC in Crops industry. The Crops industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Anglo African Agriculture PLC in the Crops sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Anglo African Agriculture PLC may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Crops sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Anglo African Agriculture PLC can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Anglo African Agriculture PLC prominent markets.

Increasing wage structure of Anglo African Agriculture PLC

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Anglo African Agriculture PLC.

Stagnating economy with rate increase

– Anglo African Agriculture PLC can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Crops industry.

High dependence on third party suppliers

– Anglo African Agriculture PLC high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Anglo African Agriculture PLC needs to understand the core reasons impacting the Crops industry. This will help it in building a better workplace.

Regulatory challenges

– Anglo African Agriculture PLC needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Crops industry regulations.




Weighted SWOT Analysis of Anglo African Agriculture PLC Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Anglo African Agriculture PLC needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Anglo African Agriculture PLC is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Anglo African Agriculture PLC is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Anglo African Agriculture PLC to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Anglo African Agriculture PLC needs to make to build a sustainable competitive advantage.



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