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SEAL Incorporated Bhd (SEAL) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for SEAL Incorporated Bhd (Malaysia)


Based on various researches at Oak Spring University , SEAL Incorporated Bhd is operating in a macro-environment that has been destablized by – increasing government debt because of Covid-19 spendings, increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, wage bills are increasing, cloud computing is disrupting traditional business models, increasing commodity prices, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of SEAL Incorporated Bhd


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that SEAL Incorporated Bhd can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the SEAL Incorporated Bhd, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which SEAL Incorporated Bhd operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of SEAL Incorporated Bhd can be done for the following purposes –
1. Strategic planning of SEAL Incorporated Bhd
2. Improving business portfolio management of SEAL Incorporated Bhd
3. Assessing feasibility of the new initiative in Malaysia
4. Making a Real Estate Operations sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of SEAL Incorporated Bhd




Strengths of SEAL Incorporated Bhd | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of SEAL Incorporated Bhd are -

Cross disciplinary teams

– Horizontal connected teams at the SEAL Incorporated Bhd are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– SEAL Incorporated Bhd has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Real Estate Operations industry. Secondly the value chain collaborators of SEAL Incorporated Bhd have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– SEAL Incorporated Bhd is one of the leading players in the Real Estate Operations industry in Malaysia. It is in a position to attract the best talent available in Malaysia. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– SEAL Incorporated Bhd has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled SEAL Incorporated Bhd to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of SEAL Incorporated Bhd comprises – understanding the underlying the factors in the Real Estate Operations industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Superior customer experience

– The customer experience strategy of SEAL Incorporated Bhd in Real Estate Operations industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Real Estate Operations industry

– SEAL Incorporated Bhd has clearly differentiated products in the market place. This has enabled SEAL Incorporated Bhd to fetch slight price premium compare to the competitors in the Real Estate Operations industry. The sustainable margins have also helped SEAL Incorporated Bhd to invest into research and development (R&D) and innovation.

Learning organization

- SEAL Incorporated Bhd is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at SEAL Incorporated Bhd is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at SEAL Incorporated Bhd emphasize – knowledge, initiative, and innovation.

Digital Transformation in Real Estate Operations industry

- digital transformation varies from industry to industry. For SEAL Incorporated Bhd digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. SEAL Incorporated Bhd has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of SEAL Incorporated Bhd

– The covid-19 pandemic has put organizational resilience at the centre of everthing SEAL Incorporated Bhd does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– SEAL Incorporated Bhd has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – SEAL Incorporated Bhd staying ahead in the Real Estate Operations industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of SEAL Incorporated Bhd in the Services sector have low bargaining power. SEAL Incorporated Bhd has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps SEAL Incorporated Bhd to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of SEAL Incorporated Bhd | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of SEAL Incorporated Bhd are -

Workers concerns about automation

– As automation is fast increasing in the Real Estate Operations industry, SEAL Incorporated Bhd needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, SEAL Incorporated Bhd is slow explore the new channels of communication. These new channels of communication can help SEAL Incorporated Bhd to provide better information regarding Real Estate Operations products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– From the outside it seems that SEAL Incorporated Bhd needs to have more collaboration between its sales team and marketing team. Sales professionals in the Real Estate Operations industry have deep experience in developing customer relationships. Marketing department at SEAL Incorporated Bhd can leverage the sales team experience to cultivate customer relationships as SEAL Incorporated Bhd is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, SEAL Incorporated Bhd has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Real Estate Operations industry using digital technology.

Products dominated business model

– Even though SEAL Incorporated Bhd has some of the most successful models in the Real Estate Operations industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. SEAL Incorporated Bhd should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of SEAL Incorporated Bhd is dominated by functional specialists. It is not different from other players in the Real Estate Operations industry, but SEAL Incorporated Bhd needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help SEAL Incorporated Bhd to focus more on services in the Real Estate Operations industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, SEAL Incorporated Bhd has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to strategic competitive environment developments

– As SEAL Incorporated Bhd is one of the leading players in the Real Estate Operations industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Real Estate Operations industry in last five years.

Need for greater diversity

– SEAL Incorporated Bhd has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on SEAL Incorporated Bhd ‘s star products

– The top 2 products and services of SEAL Incorporated Bhd still accounts for major business revenue. This dependence on star products in Real Estate Operations industry has resulted into insufficient focus on developing new products, even though SEAL Incorporated Bhd has relatively successful track record of launching new products.

Employees’ less understanding of SEAL Incorporated Bhd strategy

– From the outside it seems that the employees of SEAL Incorporated Bhd don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




SEAL Incorporated Bhd Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of SEAL Incorporated Bhd are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. SEAL Incorporated Bhd can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for SEAL Incorporated Bhd to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Real Estate Operations industry, but it has also influenced the consumer preferences. SEAL Incorporated Bhd can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, SEAL Incorporated Bhd can use these opportunities to build new business models that can help the communities that SEAL Incorporated Bhd operates in. Secondly it can use opportunities from government spending in Real Estate Operations sector.

Using analytics as competitive advantage

– SEAL Incorporated Bhd has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Real Estate Operations sector. This continuous investment in analytics has enabled SEAL Incorporated Bhd to build a competitive advantage using analytics. The analytics driven competitive advantage can help SEAL Incorporated Bhd to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– SEAL Incorporated Bhd can develop new processes and procedures in Real Estate Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help SEAL Incorporated Bhd to increase its market reach. SEAL Incorporated Bhd will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Manufacturing automation

– SEAL Incorporated Bhd can use the latest technology developments to improve its manufacturing and designing process in Real Estate Operations sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Lowering marketing communication costs

– 5G expansion will open new opportunities for SEAL Incorporated Bhd in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Real Estate Operations industry, and it will provide faster access to the consumers.

Buying journey improvements

– SEAL Incorporated Bhd can improve the customer journey of consumers in the Real Estate Operations industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– SEAL Incorporated Bhd can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at SEAL Incorporated Bhd can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Real Estate Operations industry.

Loyalty marketing

– SEAL Incorporated Bhd has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats SEAL Incorporated Bhd External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of SEAL Incorporated Bhd are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for SEAL Incorporated Bhd in Real Estate Operations industry. The Real Estate Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– SEAL Incorporated Bhd needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Real Estate Operations industry regulations.

Shortening product life cycle

– it is one of the major threat that SEAL Incorporated Bhd is facing in Real Estate Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– SEAL Incorporated Bhd can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Real Estate Operations industry.

Consumer confidence and its impact on SEAL Incorporated Bhd demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Real Estate Operations industry and other sectors.

Environmental challenges

– SEAL Incorporated Bhd needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. SEAL Incorporated Bhd can take advantage of this fund but it will also bring new competitors in the Real Estate Operations industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. SEAL Incorporated Bhd will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of SEAL Incorporated Bhd business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, SEAL Incorporated Bhd can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate SEAL Incorporated Bhd prominent markets.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for SEAL Incorporated Bhd in the Real Estate Operations sector and impact the bottomline of the organization.

High dependence on third party suppliers

– SEAL Incorporated Bhd high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of SEAL Incorporated Bhd

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of SEAL Incorporated Bhd.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of SEAL Incorporated Bhd.




Weighted SWOT Analysis of SEAL Incorporated Bhd Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at SEAL Incorporated Bhd needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of SEAL Incorporated Bhd is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of SEAL Incorporated Bhd is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of SEAL Incorporated Bhd to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that SEAL Incorporated Bhd needs to make to build a sustainable competitive advantage.



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