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Roxy Pacific Holdings LTD (RXYP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Roxy Pacific Holdings LTD (Singapore)


Based on various researches at Oak Spring University , Roxy Pacific Holdings LTD is operating in a macro-environment that has been destablized by – increasing government debt because of Covid-19 spendings, increasing energy prices, increasing commodity prices, cloud computing is disrupting traditional business models, technology disruption, increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Roxy Pacific Holdings LTD


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Roxy Pacific Holdings LTD can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Roxy Pacific Holdings LTD, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Roxy Pacific Holdings LTD operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Roxy Pacific Holdings LTD can be done for the following purposes –
1. Strategic planning of Roxy Pacific Holdings LTD
2. Improving business portfolio management of Roxy Pacific Holdings LTD
3. Assessing feasibility of the new initiative in Singapore
4. Making a Real Estate Operations sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Roxy Pacific Holdings LTD




Strengths of Roxy Pacific Holdings LTD | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Roxy Pacific Holdings LTD are -

Analytics focus

– Roxy Pacific Holdings LTD is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Real Estate Operations industry. The technology infrastructure of Singapore is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Roxy Pacific Holdings LTD has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Roxy Pacific Holdings LTD staying ahead in the Real Estate Operations industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Roxy Pacific Holdings LTD is one of the most innovative firm in Real Estate Operations sector.

Ability to recruit top talent

– Roxy Pacific Holdings LTD is one of the leading players in the Real Estate Operations industry in Singapore. It is in a position to attract the best talent available in Singapore. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Roxy Pacific Holdings LTD in the Services sector have low bargaining power. Roxy Pacific Holdings LTD has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Roxy Pacific Holdings LTD to manage not only supply disruptions but also source products at highly competitive prices.

Sustainable margins compare to other players in Real Estate Operations industry

– Roxy Pacific Holdings LTD has clearly differentiated products in the market place. This has enabled Roxy Pacific Holdings LTD to fetch slight price premium compare to the competitors in the Real Estate Operations industry. The sustainable margins have also helped Roxy Pacific Holdings LTD to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of Roxy Pacific Holdings LTD in Real Estate Operations industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Roxy Pacific Holdings LTD has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Roxy Pacific Holdings LTD has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Real Estate Operations industry. Secondly the value chain collaborators of Roxy Pacific Holdings LTD have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Roxy Pacific Holdings LTD is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Roxy Pacific Holdings LTD is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Roxy Pacific Holdings LTD emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Roxy Pacific Holdings LTD has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Roxy Pacific Holdings LTD has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Roxy Pacific Holdings LTD has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Roxy Pacific Holdings LTD to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Roxy Pacific Holdings LTD | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Roxy Pacific Holdings LTD are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Roxy Pacific Holdings LTD supply chain. Even after few cautionary changes, Roxy Pacific Holdings LTD is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Roxy Pacific Holdings LTD vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– From the outside it seems that Roxy Pacific Holdings LTD needs to have more collaboration between its sales team and marketing team. Sales professionals in the Real Estate Operations industry have deep experience in developing customer relationships. Marketing department at Roxy Pacific Holdings LTD can leverage the sales team experience to cultivate customer relationships as Roxy Pacific Holdings LTD is planning to shift buying processes online.

Interest costs

– Compare to the competition, Roxy Pacific Holdings LTD has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Roxy Pacific Holdings LTD has some of the most successful models in the Real Estate Operations industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Roxy Pacific Holdings LTD should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– Roxy Pacific Holdings LTD has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

No frontier risks strategy

– From the 10K / annual statement of Roxy Pacific Holdings LTD, it seems that company is thinking out the frontier risks that can impact Real Estate Operations industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative at Roxy Pacific Holdings LTD, in the dynamic environment of Real Estate Operations industry it has struggled to respond to the nimble upstart competition. Roxy Pacific Holdings LTD has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Roxy Pacific Holdings LTD has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Real Estate Operations industry over the last five years. Roxy Pacific Holdings LTD even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Low market penetration in new markets

– Outside its home market of Singapore, Roxy Pacific Holdings LTD needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the Real Estate Operations industry, Roxy Pacific Holdings LTD needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, Roxy Pacific Holdings LTD has high operating costs in the Real Estate Operations industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Roxy Pacific Holdings LTD lucrative customers.




Roxy Pacific Holdings LTD Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Roxy Pacific Holdings LTD are -

Use of Bitcoin and other crypto currencies for transactions in Real Estate Operations industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Roxy Pacific Holdings LTD in the Real Estate Operations industry. Now Roxy Pacific Holdings LTD can target international markets with far fewer capital restrictions requirements than the existing system.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Roxy Pacific Holdings LTD to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Roxy Pacific Holdings LTD to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Roxy Pacific Holdings LTD can use the latest technology developments to improve its manufacturing and designing process in Real Estate Operations sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Roxy Pacific Holdings LTD in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Real Estate Operations industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Roxy Pacific Holdings LTD can use these opportunities to build new business models that can help the communities that Roxy Pacific Holdings LTD operates in. Secondly it can use opportunities from government spending in Real Estate Operations sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Roxy Pacific Holdings LTD can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Roxy Pacific Holdings LTD can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Real Estate Operations industry.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Real Estate Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Roxy Pacific Holdings LTD can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Roxy Pacific Holdings LTD can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Roxy Pacific Holdings LTD to increase its market reach. Roxy Pacific Holdings LTD will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Roxy Pacific Holdings LTD has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Real Estate Operations sector. This continuous investment in analytics has enabled Roxy Pacific Holdings LTD to build a competitive advantage using analytics. The analytics driven competitive advantage can help Roxy Pacific Holdings LTD to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Roxy Pacific Holdings LTD has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Real Estate Operations industry, but it has also influenced the consumer preferences. Roxy Pacific Holdings LTD can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Roxy Pacific Holdings LTD can improve the customer journey of consumers in the Real Estate Operations industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Roxy Pacific Holdings LTD External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Roxy Pacific Holdings LTD are -

Technology acceleration in Forth Industrial Revolution

– Roxy Pacific Holdings LTD has witnessed rapid integration of technology during Covid-19 in the Real Estate Operations industry. As one of the leading players in the industry, Roxy Pacific Holdings LTD needs to keep up with the evolution of technology in the Real Estate Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Roxy Pacific Holdings LTD needs to understand the core reasons impacting the Real Estate Operations industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Roxy Pacific Holdings LTD business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Roxy Pacific Holdings LTD high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Roxy Pacific Holdings LTD in the Real Estate Operations sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Roxy Pacific Holdings LTD.

Stagnating economy with rate increase

– Roxy Pacific Holdings LTD can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Real Estate Operations industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Roxy Pacific Holdings LTD in Real Estate Operations industry. The Real Estate Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Real Estate Operations industry are lowering. It can presents Roxy Pacific Holdings LTD with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Real Estate Operations sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Roxy Pacific Holdings LTD will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Roxy Pacific Holdings LTD is facing in Real Estate Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Roxy Pacific Holdings LTD Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Roxy Pacific Holdings LTD needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Roxy Pacific Holdings LTD is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Roxy Pacific Holdings LTD is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Roxy Pacific Holdings LTD to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Roxy Pacific Holdings LTD needs to make to build a sustainable competitive advantage.



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