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ALPARGATAS ON (ALPA3) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for ALPARGATAS ON (Brazil)


Based on various researches at Oak Spring University , ALPARGATAS ON is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, increasing household debt because of falling income levels, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of ALPARGATAS ON


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that ALPARGATAS ON can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the ALPARGATAS ON, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which ALPARGATAS ON operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of ALPARGATAS ON can be done for the following purposes –
1. Strategic planning of ALPARGATAS ON
2. Improving business portfolio management of ALPARGATAS ON
3. Assessing feasibility of the new initiative in Brazil
4. Making a Footwear sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of ALPARGATAS ON




Strengths of ALPARGATAS ON | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of ALPARGATAS ON are -

Sustainable margins compare to other players in Footwear industry

– ALPARGATAS ON has clearly differentiated products in the market place. This has enabled ALPARGATAS ON to fetch slight price premium compare to the competitors in the Footwear industry. The sustainable margins have also helped ALPARGATAS ON to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– ALPARGATAS ON has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – ALPARGATAS ON staying ahead in the Footwear industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Diverse revenue streams

– ALPARGATAS ON is present in almost all the verticals within the Footwear industry. This has provided ALPARGATAS ON a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management in the Footwear industry

– ALPARGATAS ON is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Footwear

– ALPARGATAS ON is one of the leading players in the Footwear industry in Brazil. Over the years it has not only transformed the business landscape in the Footwear industry in Brazil but also across the existing markets. The ability to lead change has enabled ALPARGATAS ON in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of ALPARGATAS ON comprises – understanding the underlying the factors in the Footwear industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of ALPARGATAS ON in the Consumer Cyclical sector have low bargaining power. ALPARGATAS ON has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps ALPARGATAS ON to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– ALPARGATAS ON has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. ALPARGATAS ON has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– ALPARGATAS ON is one of the leading players in the Footwear industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the ALPARGATAS ON are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– ALPARGATAS ON is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Footwear industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that ALPARGATAS ON has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses of ALPARGATAS ON | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of ALPARGATAS ON are -

Employees’ less understanding of ALPARGATAS ON strategy

– From the outside it seems that the employees of ALPARGATAS ON don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

ALPARGATAS ON has a high cash cycle compare to other players in the Footwear industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As ALPARGATAS ON is one of the leading players in the Footwear industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Footwear industry in last five years.

Increasing silos among functional specialists

– The organizational structure of ALPARGATAS ON is dominated by functional specialists. It is not different from other players in the Footwear industry, but ALPARGATAS ON needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help ALPARGATAS ON to focus more on services in the Footwear industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that ALPARGATAS ON needs to have more collaboration between its sales team and marketing team. Sales professionals in the Footwear industry have deep experience in developing customer relationships. Marketing department at ALPARGATAS ON can leverage the sales team experience to cultivate customer relationships as ALPARGATAS ON is planning to shift buying processes online.

No frontier risks strategy

– From the 10K / annual statement of ALPARGATAS ON, it seems that company is thinking out the frontier risks that can impact Footwear industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Products dominated business model

– Even though ALPARGATAS ON has some of the most successful models in the Footwear industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. ALPARGATAS ON should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, ALPARGATAS ON has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of ALPARGATAS ON products

– To increase the profitability and margins on the products, ALPARGATAS ON needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of Brazil, ALPARGATAS ON needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on ALPARGATAS ON ‘s star products

– The top 2 products and services of ALPARGATAS ON still accounts for major business revenue. This dependence on star products in Footwear industry has resulted into insufficient focus on developing new products, even though ALPARGATAS ON has relatively successful track record of launching new products.




ALPARGATAS ON Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of ALPARGATAS ON are -

Learning at scale

– Online learning technologies has now opened space for ALPARGATAS ON to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of ALPARGATAS ON has opened avenues for new revenue streams for the organization in Footwear industry. This can help ALPARGATAS ON to build a more holistic ecosystem for ALPARGATAS ON products in the Footwear industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– ALPARGATAS ON can use the latest technology developments to improve its manufacturing and designing process in Footwear sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– ALPARGATAS ON can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– ALPARGATAS ON can develop new processes and procedures in Footwear industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– ALPARGATAS ON can improve the customer journey of consumers in the Footwear industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects ALPARGATAS ON can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Using analytics as competitive advantage

– ALPARGATAS ON has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Footwear sector. This continuous investment in analytics has enabled ALPARGATAS ON to build a competitive advantage using analytics. The analytics driven competitive advantage can help ALPARGATAS ON to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for ALPARGATAS ON to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for ALPARGATAS ON to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions in Footwear industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for ALPARGATAS ON in the Footwear industry. Now ALPARGATAS ON can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, ALPARGATAS ON can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help ALPARGATAS ON to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for ALPARGATAS ON in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Footwear industry, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at ALPARGATAS ON can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Footwear industry.




Threats ALPARGATAS ON External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of ALPARGATAS ON are -

Technology acceleration in Forth Industrial Revolution

– ALPARGATAS ON has witnessed rapid integration of technology during Covid-19 in the Footwear industry. As one of the leading players in the industry, ALPARGATAS ON needs to keep up with the evolution of technology in the Footwear sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Footwear industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. ALPARGATAS ON can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for ALPARGATAS ON in the Footwear sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, ALPARGATAS ON may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Footwear sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of ALPARGATAS ON business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of ALPARGATAS ON.

Consumer confidence and its impact on ALPARGATAS ON demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Footwear industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Footwear industry are lowering. It can presents ALPARGATAS ON with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Footwear sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. ALPARGATAS ON needs to understand the core reasons impacting the Footwear industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that ALPARGATAS ON is facing in Footwear sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– ALPARGATAS ON high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of ALPARGATAS ON Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at ALPARGATAS ON needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of ALPARGATAS ON is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of ALPARGATAS ON is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of ALPARGATAS ON to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that ALPARGATAS ON needs to make to build a sustainable competitive advantage.



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