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CNMC Goldmine Holdings Ltd (CNMC) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for CNMC Goldmine Holdings Ltd (Singapore)


Based on various researches at Oak Spring University , CNMC Goldmine Holdings Ltd is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, geopolitical disruptions, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, challanges to central banks by blockchain based private currencies, technology disruption, increasing commodity prices, etc



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Introduction to SWOT Analysis of CNMC Goldmine Holdings Ltd


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that CNMC Goldmine Holdings Ltd can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the CNMC Goldmine Holdings Ltd, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which CNMC Goldmine Holdings Ltd operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of CNMC Goldmine Holdings Ltd can be done for the following purposes –
1. Strategic planning of CNMC Goldmine Holdings Ltd
2. Improving business portfolio management of CNMC Goldmine Holdings Ltd
3. Assessing feasibility of the new initiative in Singapore
4. Making a Gold & Silver sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of CNMC Goldmine Holdings Ltd




Strengths of CNMC Goldmine Holdings Ltd | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of CNMC Goldmine Holdings Ltd are -

High brand equity

– CNMC Goldmine Holdings Ltd has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled CNMC Goldmine Holdings Ltd to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– CNMC Goldmine Holdings Ltd is one of the leading players in the Gold & Silver industry in Singapore. It is in a position to attract the best talent available in Singapore. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– CNMC Goldmine Holdings Ltd has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Gold & Silver industry. Secondly the value chain collaborators of CNMC Goldmine Holdings Ltd have helped the firm to develop new products and bring them quickly to the marketplace.

Diverse revenue streams

– CNMC Goldmine Holdings Ltd is present in almost all the verticals within the Gold & Silver industry. This has provided CNMC Goldmine Holdings Ltd a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Gold & Silver industry

– CNMC Goldmine Holdings Ltd has clearly differentiated products in the market place. This has enabled CNMC Goldmine Holdings Ltd to fetch slight price premium compare to the competitors in the Gold & Silver industry. The sustainable margins have also helped CNMC Goldmine Holdings Ltd to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that CNMC Goldmine Holdings Ltd has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to lead change in Gold & Silver

– CNMC Goldmine Holdings Ltd is one of the leading players in the Gold & Silver industry in Singapore. Over the years it has not only transformed the business landscape in the Gold & Silver industry in Singapore but also across the existing markets. The ability to lead change has enabled CNMC Goldmine Holdings Ltd in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of CNMC Goldmine Holdings Ltd in Gold & Silver industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management in the Gold & Silver industry

– CNMC Goldmine Holdings Ltd is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– CNMC Goldmine Holdings Ltd is one of the most innovative firm in Gold & Silver sector.

Digital Transformation in Gold & Silver industry

- digital transformation varies from industry to industry. For CNMC Goldmine Holdings Ltd digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. CNMC Goldmine Holdings Ltd has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of CNMC Goldmine Holdings Ltd in the Basic Materials sector have low bargaining power. CNMC Goldmine Holdings Ltd has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps CNMC Goldmine Holdings Ltd to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of CNMC Goldmine Holdings Ltd | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of CNMC Goldmine Holdings Ltd are -

No frontier risks strategy

– From the 10K / annual statement of CNMC Goldmine Holdings Ltd, it seems that company is thinking out the frontier risks that can impact Gold & Silver industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Employees’ less understanding of CNMC Goldmine Holdings Ltd strategy

– From the outside it seems that the employees of CNMC Goldmine Holdings Ltd don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring in Gold & Silver industry

– The stress on hiring functional specialists at CNMC Goldmine Holdings Ltd has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, CNMC Goldmine Holdings Ltd is slow explore the new channels of communication. These new channels of communication can help CNMC Goldmine Holdings Ltd to provide better information regarding Gold & Silver products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, CNMC Goldmine Holdings Ltd has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Gold & Silver industry using digital technology.

Need for greater diversity

– CNMC Goldmine Holdings Ltd has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Increasing silos among functional specialists

– The organizational structure of CNMC Goldmine Holdings Ltd is dominated by functional specialists. It is not different from other players in the Gold & Silver industry, but CNMC Goldmine Holdings Ltd needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help CNMC Goldmine Holdings Ltd to focus more on services in the Gold & Silver industry rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, CNMC Goldmine Holdings Ltd has high operating costs in the Gold & Silver industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract CNMC Goldmine Holdings Ltd lucrative customers.

Workers concerns about automation

– As automation is fast increasing in the Gold & Silver industry, CNMC Goldmine Holdings Ltd needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

CNMC Goldmine Holdings Ltd has a high cash cycle compare to other players in the Gold & Silver industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Lack of clear differentiation of CNMC Goldmine Holdings Ltd products

– To increase the profitability and margins on the products, CNMC Goldmine Holdings Ltd needs to provide more differentiated products than what it is currently offering in the marketplace.




CNMC Goldmine Holdings Ltd Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of CNMC Goldmine Holdings Ltd are -

Manufacturing automation

– CNMC Goldmine Holdings Ltd can use the latest technology developments to improve its manufacturing and designing process in Gold & Silver sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Gold & Silver industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. CNMC Goldmine Holdings Ltd can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. CNMC Goldmine Holdings Ltd can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of CNMC Goldmine Holdings Ltd has opened avenues for new revenue streams for the organization in Gold & Silver industry. This can help CNMC Goldmine Holdings Ltd to build a more holistic ecosystem for CNMC Goldmine Holdings Ltd products in the Gold & Silver industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– CNMC Goldmine Holdings Ltd has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Gold & Silver sector. This continuous investment in analytics has enabled CNMC Goldmine Holdings Ltd to build a competitive advantage using analytics. The analytics driven competitive advantage can help CNMC Goldmine Holdings Ltd to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Low interest rates

– Even though inflation is raising its head in most developed economies, CNMC Goldmine Holdings Ltd can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Gold & Silver industry, but it has also influenced the consumer preferences. CNMC Goldmine Holdings Ltd can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. CNMC Goldmine Holdings Ltd can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for CNMC Goldmine Holdings Ltd to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for CNMC Goldmine Holdings Ltd to hire the very best people irrespective of their geographical location.

Buying journey improvements

– CNMC Goldmine Holdings Ltd can improve the customer journey of consumers in the Gold & Silver industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, CNMC Goldmine Holdings Ltd can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help CNMC Goldmine Holdings Ltd to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– CNMC Goldmine Holdings Ltd can develop new processes and procedures in Gold & Silver industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at CNMC Goldmine Holdings Ltd can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Gold & Silver industry.

Leveraging digital technologies

– CNMC Goldmine Holdings Ltd can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats CNMC Goldmine Holdings Ltd External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of CNMC Goldmine Holdings Ltd are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for CNMC Goldmine Holdings Ltd in Gold & Silver industry. The Gold & Silver industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– CNMC Goldmine Holdings Ltd needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Gold & Silver industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Gold & Silver industry are lowering. It can presents CNMC Goldmine Holdings Ltd with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Gold & Silver sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. CNMC Goldmine Holdings Ltd will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, CNMC Goldmine Holdings Ltd may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Gold & Silver sector.

Technology acceleration in Forth Industrial Revolution

– CNMC Goldmine Holdings Ltd has witnessed rapid integration of technology during Covid-19 in the Gold & Silver industry. As one of the leading players in the industry, CNMC Goldmine Holdings Ltd needs to keep up with the evolution of technology in the Gold & Silver sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, CNMC Goldmine Holdings Ltd can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate CNMC Goldmine Holdings Ltd prominent markets.

Shortening product life cycle

– it is one of the major threat that CNMC Goldmine Holdings Ltd is facing in Gold & Silver sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of CNMC Goldmine Holdings Ltd business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Gold & Silver industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. CNMC Goldmine Holdings Ltd can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– CNMC Goldmine Holdings Ltd high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of CNMC Goldmine Holdings Ltd

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of CNMC Goldmine Holdings Ltd.




Weighted SWOT Analysis of CNMC Goldmine Holdings Ltd Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at CNMC Goldmine Holdings Ltd needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of CNMC Goldmine Holdings Ltd is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of CNMC Goldmine Holdings Ltd is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of CNMC Goldmine Holdings Ltd to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that CNMC Goldmine Holdings Ltd needs to make to build a sustainable competitive advantage.



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