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Mercurius Capital Investment (MERC) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Mercurius Capital Investment (Singapore)


Based on various researches at Oak Spring University , Mercurius Capital Investment is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Mercurius Capital Investment


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Mercurius Capital Investment can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mercurius Capital Investment, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mercurius Capital Investment operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Mercurius Capital Investment can be done for the following purposes –
1. Strategic planning of Mercurius Capital Investment
2. Improving business portfolio management of Mercurius Capital Investment
3. Assessing feasibility of the new initiative in Singapore
4. Making a Personal & Household Prods. sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mercurius Capital Investment




Strengths of Mercurius Capital Investment | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Mercurius Capital Investment are -

Digital Transformation in Personal & Household Prods. industry

- digital transformation varies from industry to industry. For Mercurius Capital Investment digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Mercurius Capital Investment has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Successful track record of launching new products

– Mercurius Capital Investment has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Mercurius Capital Investment has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Mercurius Capital Investment has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Mercurius Capital Investment staying ahead in the Personal & Household Prods. industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management in the Personal & Household Prods. industry

– Mercurius Capital Investment is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Mercurius Capital Investment is present in almost all the verticals within the Personal & Household Prods. industry. This has provided Mercurius Capital Investment a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Mercurius Capital Investment is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Mercurius Capital Investment is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Mercurius Capital Investment emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Mercurius Capital Investment is one of the most innovative firm in Personal & Household Prods. sector.

Highly skilled collaborators

– Mercurius Capital Investment has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Personal & Household Prods. industry. Secondly the value chain collaborators of Mercurius Capital Investment have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Mercurius Capital Investment in Personal & Household Prods. industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Mercurius Capital Investment are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Mercurius Capital Investment has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Mercurius Capital Investment to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Mercurius Capital Investment in the Consumer/Non-Cyclical sector have low bargaining power. Mercurius Capital Investment has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Mercurius Capital Investment to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of Mercurius Capital Investment | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Mercurius Capital Investment are -

Workers concerns about automation

– As automation is fast increasing in the Personal & Household Prods. industry, Mercurius Capital Investment needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Mercurius Capital Investment has some of the most successful models in the Personal & Household Prods. industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Mercurius Capital Investment should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Mercurius Capital Investment products

– To increase the profitability and margins on the products, Mercurius Capital Investment needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Mercurius Capital Investment is one of the leading players in the Personal & Household Prods. industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Personal & Household Prods. industry in last five years.

Low market penetration in new markets

– Outside its home market of Singapore, Mercurius Capital Investment needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Mercurius Capital Investment is slow explore the new channels of communication. These new channels of communication can help Mercurius Capital Investment to provide better information regarding Personal & Household Prods. products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Mercurius Capital Investment has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Increasing silos among functional specialists

– The organizational structure of Mercurius Capital Investment is dominated by functional specialists. It is not different from other players in the Personal & Household Prods. industry, but Mercurius Capital Investment needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Mercurius Capital Investment to focus more on services in the Personal & Household Prods. industry rather than just following the product oriented approach.

No frontier risks strategy

– From the 10K / annual statement of Mercurius Capital Investment, it seems that company is thinking out the frontier risks that can impact Personal & Household Prods. industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, Mercurius Capital Investment has high operating costs in the Personal & Household Prods. industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Mercurius Capital Investment lucrative customers.

Interest costs

– Compare to the competition, Mercurius Capital Investment has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




Mercurius Capital Investment Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Mercurius Capital Investment are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Mercurius Capital Investment can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Mercurius Capital Investment can use these opportunities to build new business models that can help the communities that Mercurius Capital Investment operates in. Secondly it can use opportunities from government spending in Personal & Household Prods. sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Mercurius Capital Investment is facing challenges because of the dominance of functional experts in the organization. Mercurius Capital Investment can utilize new technology in the field of Personal & Household Prods. industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Mercurius Capital Investment to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Mercurius Capital Investment can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Personal & Household Prods. industry.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Mercurius Capital Investment in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Personal & Household Prods. industry, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions in Personal & Household Prods. industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Mercurius Capital Investment in the Personal & Household Prods. industry. Now Mercurius Capital Investment can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Mercurius Capital Investment can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Mercurius Capital Investment to increase its market reach. Mercurius Capital Investment will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Mercurius Capital Investment has opened avenues for new revenue streams for the organization in Personal & Household Prods. industry. This can help Mercurius Capital Investment to build a more holistic ecosystem for Mercurius Capital Investment products in the Personal & Household Prods. industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Personal & Household Prods. industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Mercurius Capital Investment can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Mercurius Capital Investment can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Mercurius Capital Investment can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Mercurius Capital Investment to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Mercurius Capital Investment to hire the very best people irrespective of their geographical location.




Threats Mercurius Capital Investment External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Mercurius Capital Investment are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Mercurius Capital Investment.

Technology acceleration in Forth Industrial Revolution

– Mercurius Capital Investment has witnessed rapid integration of technology during Covid-19 in the Personal & Household Prods. industry. As one of the leading players in the industry, Mercurius Capital Investment needs to keep up with the evolution of technology in the Personal & Household Prods. sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Mercurius Capital Investment in Personal & Household Prods. industry. The Personal & Household Prods. industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Mercurius Capital Investment business can come under increasing regulations regarding data privacy, data security, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Mercurius Capital Investment may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Personal & Household Prods. sector.

High dependence on third party suppliers

– Mercurius Capital Investment high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Mercurius Capital Investment demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Personal & Household Prods. industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Mercurius Capital Investment in the Personal & Household Prods. sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Mercurius Capital Investment will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Mercurius Capital Investment is facing in Personal & Household Prods. sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Mercurius Capital Investment needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Mercurius Capital Investment can take advantage of this fund but it will also bring new competitors in the Personal & Household Prods. industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Mercurius Capital Investment can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Mercurius Capital Investment prominent markets.




Weighted SWOT Analysis of Mercurius Capital Investment Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Mercurius Capital Investment needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Mercurius Capital Investment is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Mercurius Capital Investment is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Mercurius Capital Investment to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mercurius Capital Investment needs to make to build a sustainable competitive advantage.



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