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Daeyang Paper MFG (6580) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Daeyang Paper MFG (South Korea)


Based on various researches at Oak Spring University , Daeyang Paper MFG is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, increasing transportation and logistics costs, supply chains are disrupted by pandemic , there is backlash against globalization, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, technology disruption, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Daeyang Paper MFG


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Daeyang Paper MFG can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Daeyang Paper MFG, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Daeyang Paper MFG operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Daeyang Paper MFG can be done for the following purposes –
1. Strategic planning of Daeyang Paper MFG
2. Improving business portfolio management of Daeyang Paper MFG
3. Assessing feasibility of the new initiative in South Korea
4. Making a Paper & Paper Products sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Daeyang Paper MFG




Strengths of Daeyang Paper MFG | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Daeyang Paper MFG are -

Organizational Resilience of Daeyang Paper MFG

– The covid-19 pandemic has put organizational resilience at the centre of everthing Daeyang Paper MFG does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Daeyang Paper MFG has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Paper & Paper Products industry. Secondly the value chain collaborators of Daeyang Paper MFG have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Daeyang Paper MFG is one of the most innovative firm in Paper & Paper Products sector.

Low bargaining power of suppliers

– Suppliers of Daeyang Paper MFG in the Basic Materials sector have low bargaining power. Daeyang Paper MFG has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Daeyang Paper MFG to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Daeyang Paper MFG is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Paper & Paper Products industry. The technology infrastructure of South Korea is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Diverse revenue streams

– Daeyang Paper MFG is present in almost all the verticals within the Paper & Paper Products industry. This has provided Daeyang Paper MFG a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Operational resilience

– The operational resilience strategy of Daeyang Paper MFG comprises – understanding the underlying the factors in the Paper & Paper Products industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Daeyang Paper MFG is one of the leading players in the Paper & Paper Products industry in South Korea. It is in a position to attract the best talent available in South Korea. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Paper & Paper Products industry

– Daeyang Paper MFG has clearly differentiated products in the market place. This has enabled Daeyang Paper MFG to fetch slight price premium compare to the competitors in the Paper & Paper Products industry. The sustainable margins have also helped Daeyang Paper MFG to invest into research and development (R&D) and innovation.

High brand equity

– Daeyang Paper MFG has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Daeyang Paper MFG to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Daeyang Paper MFG has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Daeyang Paper MFG has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Daeyang Paper MFG has one of the best training and development program in Basic Materials industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses of Daeyang Paper MFG | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Daeyang Paper MFG are -

Ability to respond to the competition

– As the decision making is very deliberative at Daeyang Paper MFG, in the dynamic environment of Paper & Paper Products industry it has struggled to respond to the nimble upstart competition. Daeyang Paper MFG has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Compensation and incentives

– The revenue per employee of Daeyang Paper MFG is just above the Paper & Paper Products industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As Daeyang Paper MFG is one of the leading players in the Paper & Paper Products industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Paper & Paper Products industry in last five years.

Employees’ less understanding of Daeyang Paper MFG strategy

– From the outside it seems that the employees of Daeyang Paper MFG don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the Paper & Paper Products industry, Daeyang Paper MFG needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners in Paper & Paper Products industry

– because of the regulatory requirements in South Korea, Daeyang Paper MFG is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Paper & Paper Products industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Daeyang Paper MFG supply chain. Even after few cautionary changes, Daeyang Paper MFG is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Daeyang Paper MFG vulnerable to further global disruptions in South East Asia.

Lack of clear differentiation of Daeyang Paper MFG products

– To increase the profitability and margins on the products, Daeyang Paper MFG needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Daeyang Paper MFG is dominated by functional specialists. It is not different from other players in the Paper & Paper Products industry, but Daeyang Paper MFG needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Daeyang Paper MFG to focus more on services in the Paper & Paper Products industry rather than just following the product oriented approach.

Skills based hiring in Paper & Paper Products industry

– The stress on hiring functional specialists at Daeyang Paper MFG has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High operating costs

– Compare to the competitors, Daeyang Paper MFG has high operating costs in the Paper & Paper Products industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Daeyang Paper MFG lucrative customers.




Daeyang Paper MFG Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Daeyang Paper MFG are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Paper & Paper Products industry, but it has also influenced the consumer preferences. Daeyang Paper MFG can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Creating value in data economy

– The success of analytics program of Daeyang Paper MFG has opened avenues for new revenue streams for the organization in Paper & Paper Products industry. This can help Daeyang Paper MFG to build a more holistic ecosystem for Daeyang Paper MFG products in the Paper & Paper Products industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Daeyang Paper MFG to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Daeyang Paper MFG can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Daeyang Paper MFG to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Daeyang Paper MFG to increase its market reach. Daeyang Paper MFG will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Daeyang Paper MFG is facing challenges because of the dominance of functional experts in the organization. Daeyang Paper MFG can utilize new technology in the field of Paper & Paper Products industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Daeyang Paper MFG has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Paper & Paper Products sector. This continuous investment in analytics has enabled Daeyang Paper MFG to build a competitive advantage using analytics. The analytics driven competitive advantage can help Daeyang Paper MFG to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Daeyang Paper MFG has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Daeyang Paper MFG can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Paper & Paper Products industry.

Developing new processes and practices

– Daeyang Paper MFG can develop new processes and procedures in Paper & Paper Products industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions in Paper & Paper Products industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Daeyang Paper MFG in the Paper & Paper Products industry. Now Daeyang Paper MFG can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Daeyang Paper MFG can use these opportunities to build new business models that can help the communities that Daeyang Paper MFG operates in. Secondly it can use opportunities from government spending in Paper & Paper Products sector.

Buying journey improvements

– Daeyang Paper MFG can improve the customer journey of consumers in the Paper & Paper Products industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Daeyang Paper MFG External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Daeyang Paper MFG are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Daeyang Paper MFG may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Paper & Paper Products sector.

Regulatory challenges

– Daeyang Paper MFG needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Paper & Paper Products industry regulations.

Stagnating economy with rate increase

– Daeyang Paper MFG can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Paper & Paper Products industry.

Easy access to finance

– Easy access to finance in Paper & Paper Products industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Daeyang Paper MFG can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Daeyang Paper MFG needs to understand the core reasons impacting the Paper & Paper Products industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Daeyang Paper MFG.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Paper & Paper Products industry are lowering. It can presents Daeyang Paper MFG with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Paper & Paper Products sector.

Shortening product life cycle

– it is one of the major threat that Daeyang Paper MFG is facing in Paper & Paper Products sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Daeyang Paper MFG can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Daeyang Paper MFG prominent markets.

Consumer confidence and its impact on Daeyang Paper MFG demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Paper & Paper Products industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Daeyang Paper MFG in the Paper & Paper Products sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Daeyang Paper MFG has witnessed rapid integration of technology during Covid-19 in the Paper & Paper Products industry. As one of the leading players in the industry, Daeyang Paper MFG needs to keep up with the evolution of technology in the Paper & Paper Products sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Daeyang Paper MFG Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Daeyang Paper MFG needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Daeyang Paper MFG is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Daeyang Paper MFG is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Daeyang Paper MFG to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Daeyang Paper MFG needs to make to build a sustainable competitive advantage.



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