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Miraeassetmaps Asia Pacific RE Inv (94800) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Miraeassetmaps Asia Pacific RE Inv (South Korea)


Based on various researches at Oak Spring University , Miraeassetmaps Asia Pacific RE Inv is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Miraeassetmaps Asia Pacific RE Inv


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Miraeassetmaps Asia Pacific RE Inv can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Miraeassetmaps Asia Pacific RE Inv, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Miraeassetmaps Asia Pacific RE Inv operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Miraeassetmaps Asia Pacific RE Inv can be done for the following purposes –
1. Strategic planning of Miraeassetmaps Asia Pacific RE Inv
2. Improving business portfolio management of Miraeassetmaps Asia Pacific RE Inv
3. Assessing feasibility of the new initiative in South Korea
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Miraeassetmaps Asia Pacific RE Inv




Strengths of Miraeassetmaps Asia Pacific RE Inv | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Miraeassetmaps Asia Pacific RE Inv are -

Analytics focus

– Miraeassetmaps Asia Pacific RE Inv is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of South Korea is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Miraeassetmaps Asia Pacific RE Inv is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Miraeassetmaps Asia Pacific RE Inv is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Miraeassetmaps Asia Pacific RE Inv emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Miraeassetmaps Asia Pacific RE Inv is one of the most innovative firm in sector.

High switching costs

– The high switching costs that Miraeassetmaps Asia Pacific RE Inv has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Miraeassetmaps Asia Pacific RE Inv is present in almost all the verticals within the industry. This has provided Miraeassetmaps Asia Pacific RE Inv a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Miraeassetmaps Asia Pacific RE Inv has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Miraeassetmaps Asia Pacific RE Inv have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Miraeassetmaps Asia Pacific RE Inv has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Miraeassetmaps Asia Pacific RE Inv staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Miraeassetmaps Asia Pacific RE Inv has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Miraeassetmaps Asia Pacific RE Inv to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the Miraeassetmaps Asia Pacific RE Inv are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in industry

– Miraeassetmaps Asia Pacific RE Inv has clearly differentiated products in the market place. This has enabled Miraeassetmaps Asia Pacific RE Inv to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Miraeassetmaps Asia Pacific RE Inv to invest into research and development (R&D) and innovation.

Organizational Resilience of Miraeassetmaps Asia Pacific RE Inv

– The covid-19 pandemic has put organizational resilience at the centre of everthing Miraeassetmaps Asia Pacific RE Inv does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy of Miraeassetmaps Asia Pacific RE Inv comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Miraeassetmaps Asia Pacific RE Inv | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Miraeassetmaps Asia Pacific RE Inv are -

Low market penetration in new markets

– Outside its home market of South Korea, Miraeassetmaps Asia Pacific RE Inv needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Miraeassetmaps Asia Pacific RE Inv supply chain. Even after few cautionary changes, Miraeassetmaps Asia Pacific RE Inv is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Miraeassetmaps Asia Pacific RE Inv vulnerable to further global disruptions in South East Asia.

Increasing silos among functional specialists

– The organizational structure of Miraeassetmaps Asia Pacific RE Inv is dominated by functional specialists. It is not different from other players in the industry, but Miraeassetmaps Asia Pacific RE Inv needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Miraeassetmaps Asia Pacific RE Inv to focus more on services in the industry rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Miraeassetmaps Asia Pacific RE Inv, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Miraeassetmaps Asia Pacific RE Inv has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Interest costs

– Compare to the competition, Miraeassetmaps Asia Pacific RE Inv has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring in industry

– The stress on hiring functional specialists at Miraeassetmaps Asia Pacific RE Inv has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on Miraeassetmaps Asia Pacific RE Inv ‘s star products

– The top 2 products and services of Miraeassetmaps Asia Pacific RE Inv still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Miraeassetmaps Asia Pacific RE Inv has relatively successful track record of launching new products.

High bargaining power of channel partners in industry

– because of the regulatory requirements in South Korea, Miraeassetmaps Asia Pacific RE Inv is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As Miraeassetmaps Asia Pacific RE Inv is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Need for greater diversity

– Miraeassetmaps Asia Pacific RE Inv has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Employees’ less understanding of Miraeassetmaps Asia Pacific RE Inv strategy

– From the outside it seems that the employees of Miraeassetmaps Asia Pacific RE Inv don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Miraeassetmaps Asia Pacific RE Inv Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Miraeassetmaps Asia Pacific RE Inv are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Miraeassetmaps Asia Pacific RE Inv can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Miraeassetmaps Asia Pacific RE Inv can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Miraeassetmaps Asia Pacific RE Inv can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Miraeassetmaps Asia Pacific RE Inv to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Miraeassetmaps Asia Pacific RE Inv in the industry. Now Miraeassetmaps Asia Pacific RE Inv can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Miraeassetmaps Asia Pacific RE Inv can use these opportunities to build new business models that can help the communities that Miraeassetmaps Asia Pacific RE Inv operates in. Secondly it can use opportunities from government spending in sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Miraeassetmaps Asia Pacific RE Inv is facing challenges because of the dominance of functional experts in the organization. Miraeassetmaps Asia Pacific RE Inv can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Miraeassetmaps Asia Pacific RE Inv can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Miraeassetmaps Asia Pacific RE Inv can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Miraeassetmaps Asia Pacific RE Inv to increase its market reach. Miraeassetmaps Asia Pacific RE Inv will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Miraeassetmaps Asia Pacific RE Inv can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Miraeassetmaps Asia Pacific RE Inv can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Using analytics as competitive advantage

– Miraeassetmaps Asia Pacific RE Inv has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Miraeassetmaps Asia Pacific RE Inv to build a competitive advantage using analytics. The analytics driven competitive advantage can help Miraeassetmaps Asia Pacific RE Inv to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Miraeassetmaps Asia Pacific RE Inv to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Miraeassetmaps Asia Pacific RE Inv in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.




Threats Miraeassetmaps Asia Pacific RE Inv External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Miraeassetmaps Asia Pacific RE Inv are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Miraeassetmaps Asia Pacific RE Inv.

Increasing wage structure of Miraeassetmaps Asia Pacific RE Inv

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Miraeassetmaps Asia Pacific RE Inv.

High dependence on third party suppliers

– Miraeassetmaps Asia Pacific RE Inv high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Miraeassetmaps Asia Pacific RE Inv may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Miraeassetmaps Asia Pacific RE Inv with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Miraeassetmaps Asia Pacific RE Inv can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Miraeassetmaps Asia Pacific RE Inv can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Miraeassetmaps Asia Pacific RE Inv business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Miraeassetmaps Asia Pacific RE Inv will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Miraeassetmaps Asia Pacific RE Inv needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Miraeassetmaps Asia Pacific RE Inv can take advantage of this fund but it will also bring new competitors in the industry.

Shortening product life cycle

– it is one of the major threat that Miraeassetmaps Asia Pacific RE Inv is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Miraeassetmaps Asia Pacific RE Inv needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.




Weighted SWOT Analysis of Miraeassetmaps Asia Pacific RE Inv Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Miraeassetmaps Asia Pacific RE Inv needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Miraeassetmaps Asia Pacific RE Inv needs to make to build a sustainable competitive advantage.



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