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Miraeassetmaps Asia Pacific RE Inv (94800) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Miraeassetmaps Asia Pacific RE Inv (South Korea)


Based on various researches at Oak Spring University , Miraeassetmaps Asia Pacific RE Inv is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, there is increasing trade war between United States & China, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Miraeassetmaps Asia Pacific RE Inv


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Miraeassetmaps Asia Pacific RE Inv can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Miraeassetmaps Asia Pacific RE Inv, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Miraeassetmaps Asia Pacific RE Inv operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Miraeassetmaps Asia Pacific RE Inv can be done for the following purposes –
1. Strategic planning of Miraeassetmaps Asia Pacific RE Inv
2. Improving business portfolio management of Miraeassetmaps Asia Pacific RE Inv
3. Assessing feasibility of the new initiative in South Korea
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Miraeassetmaps Asia Pacific RE Inv




Strengths of Miraeassetmaps Asia Pacific RE Inv | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Miraeassetmaps Asia Pacific RE Inv are -

Analytics focus

– Miraeassetmaps Asia Pacific RE Inv is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of South Korea is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Miraeassetmaps Asia Pacific RE Inv has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Miraeassetmaps Asia Pacific RE Inv have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy of Miraeassetmaps Asia Pacific RE Inv comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in industry

– Miraeassetmaps Asia Pacific RE Inv has clearly differentiated products in the market place. This has enabled Miraeassetmaps Asia Pacific RE Inv to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Miraeassetmaps Asia Pacific RE Inv to invest into research and development (R&D) and innovation.

Learning organization

- Miraeassetmaps Asia Pacific RE Inv is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Miraeassetmaps Asia Pacific RE Inv is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Miraeassetmaps Asia Pacific RE Inv emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Miraeassetmaps Asia Pacific RE Inv are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Miraeassetmaps Asia Pacific RE Inv in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in

– Miraeassetmaps Asia Pacific RE Inv is one of the leading players in the industry in South Korea. Over the years it has not only transformed the business landscape in the industry in South Korea but also across the existing markets. The ability to lead change has enabled Miraeassetmaps Asia Pacific RE Inv in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Miraeassetmaps Asia Pacific RE Inv has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Miraeassetmaps Asia Pacific RE Inv has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Miraeassetmaps Asia Pacific RE Inv in the sector have low bargaining power. Miraeassetmaps Asia Pacific RE Inv has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Miraeassetmaps Asia Pacific RE Inv to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Miraeassetmaps Asia Pacific RE Inv has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Miraeassetmaps Asia Pacific RE Inv is one of the most innovative firm in sector.






Weaknesses of Miraeassetmaps Asia Pacific RE Inv | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Miraeassetmaps Asia Pacific RE Inv are -

No frontier risks strategy

– From the 10K / annual statement of Miraeassetmaps Asia Pacific RE Inv, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on Miraeassetmaps Asia Pacific RE Inv ‘s star products

– The top 2 products and services of Miraeassetmaps Asia Pacific RE Inv still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Miraeassetmaps Asia Pacific RE Inv has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, Miraeassetmaps Asia Pacific RE Inv has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Miraeassetmaps Asia Pacific RE Inv lucrative customers.

Products dominated business model

– Even though Miraeassetmaps Asia Pacific RE Inv has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Miraeassetmaps Asia Pacific RE Inv should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners in industry

– because of the regulatory requirements in South Korea, Miraeassetmaps Asia Pacific RE Inv is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Skills based hiring in industry

– The stress on hiring functional specialists at Miraeassetmaps Asia Pacific RE Inv has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Miraeassetmaps Asia Pacific RE Inv, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Miraeassetmaps Asia Pacific RE Inv has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Miraeassetmaps Asia Pacific RE Inv supply chain. Even after few cautionary changes, Miraeassetmaps Asia Pacific RE Inv is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Miraeassetmaps Asia Pacific RE Inv vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of South Korea, Miraeassetmaps Asia Pacific RE Inv needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the industry, Miraeassetmaps Asia Pacific RE Inv needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ less understanding of Miraeassetmaps Asia Pacific RE Inv strategy

– From the outside it seems that the employees of Miraeassetmaps Asia Pacific RE Inv don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Miraeassetmaps Asia Pacific RE Inv Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Miraeassetmaps Asia Pacific RE Inv are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Miraeassetmaps Asia Pacific RE Inv in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Miraeassetmaps Asia Pacific RE Inv can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Miraeassetmaps Asia Pacific RE Inv to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Miraeassetmaps Asia Pacific RE Inv can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Miraeassetmaps Asia Pacific RE Inv to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– Miraeassetmaps Asia Pacific RE Inv can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Miraeassetmaps Asia Pacific RE Inv can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Miraeassetmaps Asia Pacific RE Inv can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Miraeassetmaps Asia Pacific RE Inv can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Miraeassetmaps Asia Pacific RE Inv to increase its market reach. Miraeassetmaps Asia Pacific RE Inv will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Miraeassetmaps Asia Pacific RE Inv can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Miraeassetmaps Asia Pacific RE Inv has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Miraeassetmaps Asia Pacific RE Inv to build a competitive advantage using analytics. The analytics driven competitive advantage can help Miraeassetmaps Asia Pacific RE Inv to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Building a culture of innovation

– managers at Miraeassetmaps Asia Pacific RE Inv can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Miraeassetmaps Asia Pacific RE Inv can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Miraeassetmaps Asia Pacific RE Inv can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Miraeassetmaps Asia Pacific RE Inv External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Miraeassetmaps Asia Pacific RE Inv are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Miraeassetmaps Asia Pacific RE Inv in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Miraeassetmaps Asia Pacific RE Inv.

Regulatory challenges

– Miraeassetmaps Asia Pacific RE Inv needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Miraeassetmaps Asia Pacific RE Inv needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Consumer confidence and its impact on Miraeassetmaps Asia Pacific RE Inv demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Miraeassetmaps Asia Pacific RE Inv with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Miraeassetmaps Asia Pacific RE Inv has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Miraeassetmaps Asia Pacific RE Inv needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Miraeassetmaps Asia Pacific RE Inv business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Miraeassetmaps Asia Pacific RE Inv will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Miraeassetmaps Asia Pacific RE Inv is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Miraeassetmaps Asia Pacific RE Inv can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Miraeassetmaps Asia Pacific RE Inv can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Miraeassetmaps Asia Pacific RE Inv Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Miraeassetmaps Asia Pacific RE Inv needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Miraeassetmaps Asia Pacific RE Inv to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Miraeassetmaps Asia Pacific RE Inv needs to make to build a sustainable competitive advantage.



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