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AmTrust Financial Services ELKS 1 (AFST) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for AmTrust Financial Services ELKS 1 (United States)


Based on various researches at Oak Spring University , AmTrust Financial Services ELKS 1 is operating in a macro-environment that has been destablized by – geopolitical disruptions, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, increasing energy prices, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, there is increasing trade war between United States & China, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of AmTrust Financial Services ELKS 1


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that AmTrust Financial Services ELKS 1 can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the AmTrust Financial Services ELKS 1, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which AmTrust Financial Services ELKS 1 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of AmTrust Financial Services ELKS 1 can be done for the following purposes –
1. Strategic planning of AmTrust Financial Services ELKS 1
2. Improving business portfolio management of AmTrust Financial Services ELKS 1
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of AmTrust Financial Services ELKS 1




Strengths of AmTrust Financial Services ELKS 1 | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of AmTrust Financial Services ELKS 1 are -

High switching costs

– The high switching costs that AmTrust Financial Services ELKS 1 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the industry

– AmTrust Financial Services ELKS 1 is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– AmTrust Financial Services ELKS 1 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in

– AmTrust Financial Services ELKS 1 is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled AmTrust Financial Services ELKS 1 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in industry

– AmTrust Financial Services ELKS 1 has clearly differentiated products in the market place. This has enabled AmTrust Financial Services ELKS 1 to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped AmTrust Financial Services ELKS 1 to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of AmTrust Financial Services ELKS 1 in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in industry

- digital transformation varies from industry to industry. For AmTrust Financial Services ELKS 1 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. AmTrust Financial Services ELKS 1 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– AmTrust Financial Services ELKS 1 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – AmTrust Financial Services ELKS 1 staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– AmTrust Financial Services ELKS 1 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of AmTrust Financial Services ELKS 1 have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– AmTrust Financial Services ELKS 1 has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– AmTrust Financial Services ELKS 1 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled AmTrust Financial Services ELKS 1 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of AmTrust Financial Services ELKS 1 comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of AmTrust Financial Services ELKS 1 | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of AmTrust Financial Services ELKS 1 are -

Need for greater diversity

– AmTrust Financial Services ELKS 1 has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of AmTrust Financial Services ELKS 1 products

– To increase the profitability and margins on the products, AmTrust Financial Services ELKS 1 needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of AmTrust Financial Services ELKS 1 is dominated by functional specialists. It is not different from other players in the industry, but AmTrust Financial Services ELKS 1 needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help AmTrust Financial Services ELKS 1 to focus more on services in the industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, AmTrust Financial Services ELKS 1 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative at AmTrust Financial Services ELKS 1, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. AmTrust Financial Services ELKS 1 has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High bargaining power of channel partners in industry

– because of the regulatory requirements in United States, AmTrust Financial Services ELKS 1 is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As AmTrust Financial Services ELKS 1 is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, AmTrust Financial Services ELKS 1 is slow explore the new channels of communication. These new channels of communication can help AmTrust Financial Services ELKS 1 to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on AmTrust Financial Services ELKS 1 ‘s star products

– The top 2 products and services of AmTrust Financial Services ELKS 1 still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though AmTrust Financial Services ELKS 1 has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, AmTrust Financial Services ELKS 1 has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract AmTrust Financial Services ELKS 1 lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, AmTrust Financial Services ELKS 1 has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




AmTrust Financial Services ELKS 1 Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of AmTrust Financial Services ELKS 1 are -

Buying journey improvements

– AmTrust Financial Services ELKS 1 can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, AmTrust Financial Services ELKS 1 is facing challenges because of the dominance of functional experts in the organization. AmTrust Financial Services ELKS 1 can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for AmTrust Financial Services ELKS 1 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help AmTrust Financial Services ELKS 1 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– AmTrust Financial Services ELKS 1 has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, AmTrust Financial Services ELKS 1 can use these opportunities to build new business models that can help the communities that AmTrust Financial Services ELKS 1 operates in. Secondly it can use opportunities from government spending in sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, AmTrust Financial Services ELKS 1 can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help AmTrust Financial Services ELKS 1 to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help AmTrust Financial Services ELKS 1 to increase its market reach. AmTrust Financial Services ELKS 1 will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, AmTrust Financial Services ELKS 1 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. AmTrust Financial Services ELKS 1 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for AmTrust Financial Services ELKS 1 in the industry. Now AmTrust Financial Services ELKS 1 can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– AmTrust Financial Services ELKS 1 can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects AmTrust Financial Services ELKS 1 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats AmTrust Financial Services ELKS 1 External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of AmTrust Financial Services ELKS 1 are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of AmTrust Financial Services ELKS 1.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for AmTrust Financial Services ELKS 1 in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology acceleration in Forth Industrial Revolution

– AmTrust Financial Services ELKS 1 has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, AmTrust Financial Services ELKS 1 needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, AmTrust Financial Services ELKS 1 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. AmTrust Financial Services ELKS 1 can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. AmTrust Financial Services ELKS 1 needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents AmTrust Financial Services ELKS 1 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of AmTrust Financial Services ELKS 1

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of AmTrust Financial Services ELKS 1.

Consumer confidence and its impact on AmTrust Financial Services ELKS 1 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of AmTrust Financial Services ELKS 1 business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– AmTrust Financial Services ELKS 1 can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.




Weighted SWOT Analysis of AmTrust Financial Services ELKS 1 Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at AmTrust Financial Services ELKS 1 needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of AmTrust Financial Services ELKS 1 is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of AmTrust Financial Services ELKS 1 is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of AmTrust Financial Services ELKS 1 to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that AmTrust Financial Services ELKS 1 needs to make to build a sustainable competitive advantage.



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