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Arlington Asset Investment Co ELKS (AIC) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Arlington Asset Investment Co ELKS (United States)


Based on various researches at Oak Spring University , Arlington Asset Investment Co ELKS is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, cloud computing is disrupting traditional business models, increasing energy prices, challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, technology disruption, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Arlington Asset Investment Co ELKS


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Arlington Asset Investment Co ELKS can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Arlington Asset Investment Co ELKS, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Arlington Asset Investment Co ELKS operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Arlington Asset Investment Co ELKS can be done for the following purposes –
1. Strategic planning of Arlington Asset Investment Co ELKS
2. Improving business portfolio management of Arlington Asset Investment Co ELKS
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Arlington Asset Investment Co ELKS




Strengths of Arlington Asset Investment Co ELKS | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Arlington Asset Investment Co ELKS are -

High switching costs

– The high switching costs that Arlington Asset Investment Co ELKS has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy of Arlington Asset Investment Co ELKS comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Arlington Asset Investment Co ELKS is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Arlington Asset Investment Co ELKS has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Strong track record of project management in the industry

– Arlington Asset Investment Co ELKS is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Arlington Asset Investment Co ELKS has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Arlington Asset Investment Co ELKS have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Arlington Asset Investment Co ELKS has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Arlington Asset Investment Co ELKS staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Arlington Asset Investment Co ELKS is one of the most innovative firm in sector.

Learning organization

- Arlington Asset Investment Co ELKS is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Arlington Asset Investment Co ELKS is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Arlington Asset Investment Co ELKS emphasize – knowledge, initiative, and innovation.

Ability to lead change in

– Arlington Asset Investment Co ELKS is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Arlington Asset Investment Co ELKS in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Arlington Asset Investment Co ELKS in the sector have low bargaining power. Arlington Asset Investment Co ELKS has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Arlington Asset Investment Co ELKS to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Arlington Asset Investment Co ELKS

– The covid-19 pandemic has put organizational resilience at the centre of everthing Arlington Asset Investment Co ELKS does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses of Arlington Asset Investment Co ELKS | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Arlington Asset Investment Co ELKS are -

Skills based hiring in industry

– The stress on hiring functional specialists at Arlington Asset Investment Co ELKS has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though Arlington Asset Investment Co ELKS has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Arlington Asset Investment Co ELKS should strive to include more intangible value offerings along with its core products and services.

High dependence on Arlington Asset Investment Co ELKS ‘s star products

– The top 2 products and services of Arlington Asset Investment Co ELKS still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Arlington Asset Investment Co ELKS has relatively successful track record of launching new products.

Employees’ less understanding of Arlington Asset Investment Co ELKS strategy

– From the outside it seems that the employees of Arlington Asset Investment Co ELKS don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Arlington Asset Investment Co ELKS has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Arlington Asset Investment Co ELKS even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High operating costs

– Compare to the competitors, Arlington Asset Investment Co ELKS has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Arlington Asset Investment Co ELKS lucrative customers.

Interest costs

– Compare to the competition, Arlington Asset Investment Co ELKS has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Arlington Asset Investment Co ELKS products

– To increase the profitability and margins on the products, Arlington Asset Investment Co ELKS needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Arlington Asset Investment Co ELKS is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Arlington Asset Investment Co ELKS is slow explore the new channels of communication. These new channels of communication can help Arlington Asset Investment Co ELKS to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of United States, Arlington Asset Investment Co ELKS needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Arlington Asset Investment Co ELKS Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Arlington Asset Investment Co ELKS are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Arlington Asset Investment Co ELKS can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Arlington Asset Investment Co ELKS can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Low interest rates

– Even though inflation is raising its head in most developed economies, Arlington Asset Investment Co ELKS can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Arlington Asset Investment Co ELKS has opened avenues for new revenue streams for the organization in industry. This can help Arlington Asset Investment Co ELKS to build a more holistic ecosystem for Arlington Asset Investment Co ELKS products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Arlington Asset Investment Co ELKS to increase its market reach. Arlington Asset Investment Co ELKS will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Arlington Asset Investment Co ELKS has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Arlington Asset Investment Co ELKS to build a competitive advantage using analytics. The analytics driven competitive advantage can help Arlington Asset Investment Co ELKS to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Arlington Asset Investment Co ELKS can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Arlington Asset Investment Co ELKS can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Manufacturing automation

– Arlington Asset Investment Co ELKS can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Learning at scale

– Online learning technologies has now opened space for Arlington Asset Investment Co ELKS to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Arlington Asset Investment Co ELKS has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Arlington Asset Investment Co ELKS can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Leveraging digital technologies

– Arlington Asset Investment Co ELKS can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Arlington Asset Investment Co ELKS can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Arlington Asset Investment Co ELKS External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Arlington Asset Investment Co ELKS are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Arlington Asset Investment Co ELKS can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Arlington Asset Investment Co ELKS prominent markets.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Arlington Asset Investment Co ELKS may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Arlington Asset Investment Co ELKS can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Arlington Asset Investment Co ELKS demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Stagnating economy with rate increase

– Arlington Asset Investment Co ELKS can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Arlington Asset Investment Co ELKS with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Arlington Asset Investment Co ELKS is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– Arlington Asset Investment Co ELKS high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Arlington Asset Investment Co ELKS in the sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Arlington Asset Investment Co ELKS will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Arlington Asset Investment Co ELKS has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Arlington Asset Investment Co ELKS needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Arlington Asset Investment Co ELKS Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Arlington Asset Investment Co ELKS needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Arlington Asset Investment Co ELKS is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Arlington Asset Investment Co ELKS is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Arlington Asset Investment Co ELKS to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Arlington Asset Investment Co ELKS needs to make to build a sustainable competitive advantage.



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