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Arlington Asset Investment ELKS (AIW) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Arlington Asset Investment ELKS (United States)


Based on various researches at Oak Spring University , Arlington Asset Investment ELKS is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, central banks are concerned over increasing inflation, supply chains are disrupted by pandemic , geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Arlington Asset Investment ELKS


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Arlington Asset Investment ELKS can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Arlington Asset Investment ELKS, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Arlington Asset Investment ELKS operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Arlington Asset Investment ELKS can be done for the following purposes –
1. Strategic planning of Arlington Asset Investment ELKS
2. Improving business portfolio management of Arlington Asset Investment ELKS
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Arlington Asset Investment ELKS




Strengths of Arlington Asset Investment ELKS | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Arlington Asset Investment ELKS are -

High brand equity

– Arlington Asset Investment ELKS has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Arlington Asset Investment ELKS to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in

– Arlington Asset Investment ELKS is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Arlington Asset Investment ELKS in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Arlington Asset Investment ELKS are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Arlington Asset Investment ELKS is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Operational resilience

– The operational resilience strategy of Arlington Asset Investment ELKS comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- Arlington Asset Investment ELKS is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Arlington Asset Investment ELKS is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Arlington Asset Investment ELKS emphasize – knowledge, initiative, and innovation.

Sustainable margins compare to other players in industry

– Arlington Asset Investment ELKS has clearly differentiated products in the market place. This has enabled Arlington Asset Investment ELKS to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Arlington Asset Investment ELKS to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Arlington Asset Investment ELKS has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Arlington Asset Investment ELKS has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Arlington Asset Investment ELKS has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Arlington Asset Investment ELKS staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Organizational Resilience of Arlington Asset Investment ELKS

– The covid-19 pandemic has put organizational resilience at the centre of everthing Arlington Asset Investment ELKS does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Arlington Asset Investment ELKS is one of the most innovative firm in sector.

Diverse revenue streams

– Arlington Asset Investment ELKS is present in almost all the verticals within the industry. This has provided Arlington Asset Investment ELKS a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses of Arlington Asset Investment ELKS | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Arlington Asset Investment ELKS are -

Workers concerns about automation

– As automation is fast increasing in the industry, Arlington Asset Investment ELKS needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

Arlington Asset Investment ELKS has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Arlington Asset Investment ELKS has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Arlington Asset Investment ELKS even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring in industry

– The stress on hiring functional specialists at Arlington Asset Investment ELKS has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Arlington Asset Investment ELKS is slow explore the new channels of communication. These new channels of communication can help Arlington Asset Investment ELKS to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Arlington Asset Investment ELKS supply chain. Even after few cautionary changes, Arlington Asset Investment ELKS is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Arlington Asset Investment ELKS vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– From the 10K / annual statement of Arlington Asset Investment ELKS, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Arlington Asset Investment ELKS products

– To increase the profitability and margins on the products, Arlington Asset Investment ELKS needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of United States, Arlington Asset Investment ELKS needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Arlington Asset Investment ELKS is dominated by functional specialists. It is not different from other players in the industry, but Arlington Asset Investment ELKS needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Arlington Asset Investment ELKS to focus more on services in the industry rather than just following the product oriented approach.

Need for greater diversity

– Arlington Asset Investment ELKS has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Arlington Asset Investment ELKS Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Arlington Asset Investment ELKS are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Arlington Asset Investment ELKS can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Arlington Asset Investment ELKS to increase its market reach. Arlington Asset Investment ELKS will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Arlington Asset Investment ELKS can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Arlington Asset Investment ELKS to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Arlington Asset Investment ELKS to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Arlington Asset Investment ELKS in the industry. Now Arlington Asset Investment ELKS can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Arlington Asset Investment ELKS has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Arlington Asset Investment ELKS to build a competitive advantage using analytics. The analytics driven competitive advantage can help Arlington Asset Investment ELKS to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Manufacturing automation

– Arlington Asset Investment ELKS can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Arlington Asset Investment ELKS has opened avenues for new revenue streams for the organization in industry. This can help Arlington Asset Investment ELKS to build a more holistic ecosystem for Arlington Asset Investment ELKS products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Arlington Asset Investment ELKS has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Arlington Asset Investment ELKS is facing challenges because of the dominance of functional experts in the organization. Arlington Asset Investment ELKS can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Arlington Asset Investment ELKS in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Leveraging digital technologies

– Arlington Asset Investment ELKS can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Arlington Asset Investment ELKS can use these opportunities to build new business models that can help the communities that Arlington Asset Investment ELKS operates in. Secondly it can use opportunities from government spending in sector.




Threats Arlington Asset Investment ELKS External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Arlington Asset Investment ELKS are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Arlington Asset Investment ELKS business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Arlington Asset Investment ELKS needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Arlington Asset Investment ELKS can take advantage of this fund but it will also bring new competitors in the industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Arlington Asset Investment ELKS in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Arlington Asset Investment ELKS needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Stagnating economy with rate increase

– Arlington Asset Investment ELKS can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Arlington Asset Investment ELKS is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Arlington Asset Investment ELKS

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Arlington Asset Investment ELKS.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Arlington Asset Investment ELKS needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Arlington Asset Investment ELKS can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Arlington Asset Investment ELKS high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Arlington Asset Investment ELKS has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Arlington Asset Investment ELKS needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Arlington Asset Investment ELKS Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Arlington Asset Investment ELKS needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Arlington Asset Investment ELKS is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Arlington Asset Investment ELKS is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Arlington Asset Investment ELKS to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Arlington Asset Investment ELKS needs to make to build a sustainable competitive advantage.



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