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Anworth Mortgage Asset Corp Pa Pref (ANH_pa) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Anworth Mortgage Asset Corp Pa Pref (United States)


Based on various researches at Oak Spring University , Anworth Mortgage Asset Corp Pa Pref is operating in a macro-environment that has been destablized by – increasing commodity prices, increasing energy prices, technology disruption, challanges to central banks by blockchain based private currencies, banking and financial system is disrupted by Bitcoin and other crypto currencies, central banks are concerned over increasing inflation, wage bills are increasing, there is backlash against globalization, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Anworth Mortgage Asset Corp Pa Pref


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Anworth Mortgage Asset Corp Pa Pref can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Anworth Mortgage Asset Corp Pa Pref, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Anworth Mortgage Asset Corp Pa Pref operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Anworth Mortgage Asset Corp Pa Pref can be done for the following purposes –
1. Strategic planning of Anworth Mortgage Asset Corp Pa Pref
2. Improving business portfolio management of Anworth Mortgage Asset Corp Pa Pref
3. Assessing feasibility of the new initiative in United States
4. Making a Real Estate Operations sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Anworth Mortgage Asset Corp Pa Pref




Strengths of Anworth Mortgage Asset Corp Pa Pref | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Anworth Mortgage Asset Corp Pa Pref are -

Ability to lead change in Real Estate Operations

– Anworth Mortgage Asset Corp Pa Pref is one of the leading players in the Real Estate Operations industry in United States. Over the years it has not only transformed the business landscape in the Real Estate Operations industry in United States but also across the existing markets. The ability to lead change has enabled Anworth Mortgage Asset Corp Pa Pref in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Anworth Mortgage Asset Corp Pa Pref is one of the leading players in the Real Estate Operations industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Real Estate Operations industry

– Anworth Mortgage Asset Corp Pa Pref has clearly differentiated products in the market place. This has enabled Anworth Mortgage Asset Corp Pa Pref to fetch slight price premium compare to the competitors in the Real Estate Operations industry. The sustainable margins have also helped Anworth Mortgage Asset Corp Pa Pref to invest into research and development (R&D) and innovation.

Training and development

– Anworth Mortgage Asset Corp Pa Pref has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Anworth Mortgage Asset Corp Pa Pref is present in almost all the verticals within the Real Estate Operations industry. This has provided Anworth Mortgage Asset Corp Pa Pref a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Anworth Mortgage Asset Corp Pa Pref is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Anworth Mortgage Asset Corp Pa Pref is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Anworth Mortgage Asset Corp Pa Pref emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Anworth Mortgage Asset Corp Pa Pref has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Anworth Mortgage Asset Corp Pa Pref has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Anworth Mortgage Asset Corp Pa Pref

– The covid-19 pandemic has put organizational resilience at the centre of everthing Anworth Mortgage Asset Corp Pa Pref does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management in the Real Estate Operations industry

– Anworth Mortgage Asset Corp Pa Pref is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Anworth Mortgage Asset Corp Pa Pref in the Services sector have low bargaining power. Anworth Mortgage Asset Corp Pa Pref has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Anworth Mortgage Asset Corp Pa Pref to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Anworth Mortgage Asset Corp Pa Pref has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Anworth Mortgage Asset Corp Pa Pref has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Real Estate Operations industry. Secondly the value chain collaborators of Anworth Mortgage Asset Corp Pa Pref have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses of Anworth Mortgage Asset Corp Pa Pref | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Anworth Mortgage Asset Corp Pa Pref are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Anworth Mortgage Asset Corp Pa Pref supply chain. Even after few cautionary changes, Anworth Mortgage Asset Corp Pa Pref is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Anworth Mortgage Asset Corp Pa Pref vulnerable to further global disruptions in South East Asia.

Workers concerns about automation

– As automation is fast increasing in the Real Estate Operations industry, Anworth Mortgage Asset Corp Pa Pref needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring in Real Estate Operations industry

– The stress on hiring functional specialists at Anworth Mortgage Asset Corp Pa Pref has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Anworth Mortgage Asset Corp Pa Pref is slow explore the new channels of communication. These new channels of communication can help Anworth Mortgage Asset Corp Pa Pref to provide better information regarding Real Estate Operations products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, Anworth Mortgage Asset Corp Pa Pref has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Real Estate Operations industry using digital technology.

High dependence on Anworth Mortgage Asset Corp Pa Pref ‘s star products

– The top 2 products and services of Anworth Mortgage Asset Corp Pa Pref still accounts for major business revenue. This dependence on star products in Real Estate Operations industry has resulted into insufficient focus on developing new products, even though Anworth Mortgage Asset Corp Pa Pref has relatively successful track record of launching new products.

Aligning sales with marketing

– From the outside it seems that Anworth Mortgage Asset Corp Pa Pref needs to have more collaboration between its sales team and marketing team. Sales professionals in the Real Estate Operations industry have deep experience in developing customer relationships. Marketing department at Anworth Mortgage Asset Corp Pa Pref can leverage the sales team experience to cultivate customer relationships as Anworth Mortgage Asset Corp Pa Pref is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of United States, Anworth Mortgage Asset Corp Pa Pref needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– Anworth Mortgage Asset Corp Pa Pref has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High bargaining power of channel partners in Real Estate Operations industry

– because of the regulatory requirements in United States, Anworth Mortgage Asset Corp Pa Pref is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Real Estate Operations industry.

No frontier risks strategy

– From the 10K / annual statement of Anworth Mortgage Asset Corp Pa Pref, it seems that company is thinking out the frontier risks that can impact Real Estate Operations industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Anworth Mortgage Asset Corp Pa Pref Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Anworth Mortgage Asset Corp Pa Pref are -

Use of Bitcoin and other crypto currencies for transactions in Real Estate Operations industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Anworth Mortgage Asset Corp Pa Pref in the Real Estate Operations industry. Now Anworth Mortgage Asset Corp Pa Pref can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Anworth Mortgage Asset Corp Pa Pref has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Real Estate Operations sector. This continuous investment in analytics has enabled Anworth Mortgage Asset Corp Pa Pref to build a competitive advantage using analytics. The analytics driven competitive advantage can help Anworth Mortgage Asset Corp Pa Pref to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Real Estate Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Anworth Mortgage Asset Corp Pa Pref can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Anworth Mortgage Asset Corp Pa Pref can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Leveraging digital technologies

– Anworth Mortgage Asset Corp Pa Pref can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Anworth Mortgage Asset Corp Pa Pref is facing challenges because of the dominance of functional experts in the organization. Anworth Mortgage Asset Corp Pa Pref can utilize new technology in the field of Real Estate Operations industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Anworth Mortgage Asset Corp Pa Pref has opened avenues for new revenue streams for the organization in Real Estate Operations industry. This can help Anworth Mortgage Asset Corp Pa Pref to build a more holistic ecosystem for Anworth Mortgage Asset Corp Pa Pref products in the Real Estate Operations industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Anworth Mortgage Asset Corp Pa Pref can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Anworth Mortgage Asset Corp Pa Pref to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Anworth Mortgage Asset Corp Pa Pref in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Real Estate Operations industry, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Anworth Mortgage Asset Corp Pa Pref to increase its market reach. Anworth Mortgage Asset Corp Pa Pref will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Anworth Mortgage Asset Corp Pa Pref can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Real Estate Operations industry.

Loyalty marketing

– Anworth Mortgage Asset Corp Pa Pref has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Anworth Mortgage Asset Corp Pa Pref to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Anworth Mortgage Asset Corp Pa Pref to hire the very best people irrespective of their geographical location.

Low interest rates

– Even though inflation is raising its head in most developed economies, Anworth Mortgage Asset Corp Pa Pref can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Anworth Mortgage Asset Corp Pa Pref External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Anworth Mortgage Asset Corp Pa Pref are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Anworth Mortgage Asset Corp Pa Pref can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Anworth Mortgage Asset Corp Pa Pref prominent markets.

Technology acceleration in Forth Industrial Revolution

– Anworth Mortgage Asset Corp Pa Pref has witnessed rapid integration of technology during Covid-19 in the Real Estate Operations industry. As one of the leading players in the industry, Anworth Mortgage Asset Corp Pa Pref needs to keep up with the evolution of technology in the Real Estate Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Anworth Mortgage Asset Corp Pa Pref in the Real Estate Operations sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Anworth Mortgage Asset Corp Pa Pref high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Anworth Mortgage Asset Corp Pa Pref needs to understand the core reasons impacting the Real Estate Operations industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Anworth Mortgage Asset Corp Pa Pref in Real Estate Operations industry. The Real Estate Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Anworth Mortgage Asset Corp Pa Pref is facing in Real Estate Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Anworth Mortgage Asset Corp Pa Pref can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Real Estate Operations industry.

Easy access to finance

– Easy access to finance in Real Estate Operations industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Anworth Mortgage Asset Corp Pa Pref can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Anworth Mortgage Asset Corp Pa Pref business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Anworth Mortgage Asset Corp Pa Pref.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Anworth Mortgage Asset Corp Pa Pref will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Anworth Mortgage Asset Corp Pa Pref Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Anworth Mortgage Asset Corp Pa Pref needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Anworth Mortgage Asset Corp Pa Pref is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Anworth Mortgage Asset Corp Pa Pref is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Anworth Mortgage Asset Corp Pa Pref to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Anworth Mortgage Asset Corp Pa Pref needs to make to build a sustainable competitive advantage.



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