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Ampco-Pittsburgh (AP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Ampco-Pittsburgh (United States)


Based on various researches at Oak Spring University , Ampco-Pittsburgh is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, wage bills are increasing, cloud computing is disrupting traditional business models, technology disruption, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Ampco-Pittsburgh


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Ampco-Pittsburgh can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ampco-Pittsburgh, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ampco-Pittsburgh operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Ampco-Pittsburgh can be done for the following purposes –
1. Strategic planning of Ampco-Pittsburgh
2. Improving business portfolio management of Ampco-Pittsburgh
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Fabricated Products sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ampco-Pittsburgh




Strengths of Ampco-Pittsburgh | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ampco-Pittsburgh are -

Learning organization

- Ampco-Pittsburgh is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ampco-Pittsburgh is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Ampco-Pittsburgh emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Ampco-Pittsburgh is one of the leading players in the Misc. Fabricated Products industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management in the Misc. Fabricated Products industry

– Ampco-Pittsburgh is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Misc. Fabricated Products

– Ampco-Pittsburgh is one of the leading players in the Misc. Fabricated Products industry in United States. Over the years it has not only transformed the business landscape in the Misc. Fabricated Products industry in United States but also across the existing markets. The ability to lead change has enabled Ampco-Pittsburgh in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Misc. Fabricated Products industry

- digital transformation varies from industry to industry. For Ampco-Pittsburgh digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ampco-Pittsburgh has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Sustainable margins compare to other players in Misc. Fabricated Products industry

– Ampco-Pittsburgh has clearly differentiated products in the market place. This has enabled Ampco-Pittsburgh to fetch slight price premium compare to the competitors in the Misc. Fabricated Products industry. The sustainable margins have also helped Ampco-Pittsburgh to invest into research and development (R&D) and innovation.

Organizational Resilience of Ampco-Pittsburgh

– The covid-19 pandemic has put organizational resilience at the centre of everthing Ampco-Pittsburgh does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Ampco-Pittsburgh in the Basic Materials sector have low bargaining power. Ampco-Pittsburgh has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ampco-Pittsburgh to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Ampco-Pittsburgh has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

High brand equity

– Ampco-Pittsburgh has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ampco-Pittsburgh to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Ampco-Pittsburgh is one of the most innovative firm in Misc. Fabricated Products sector.

Training and development

– Ampco-Pittsburgh has one of the best training and development program in Basic Materials industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses of Ampco-Pittsburgh | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Ampco-Pittsburgh are -

Lack of clear differentiation of Ampco-Pittsburgh products

– To increase the profitability and margins on the products, Ampco-Pittsburgh needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of United States, Ampco-Pittsburgh needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners in Misc. Fabricated Products industry

– because of the regulatory requirements in United States, Ampco-Pittsburgh is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Fabricated Products industry.

Ability to respond to the competition

– As the decision making is very deliberative at Ampco-Pittsburgh, in the dynamic environment of Misc. Fabricated Products industry it has struggled to respond to the nimble upstart competition. Ampco-Pittsburgh has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Aligning sales with marketing

– From the outside it seems that Ampco-Pittsburgh needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Fabricated Products industry have deep experience in developing customer relationships. Marketing department at Ampco-Pittsburgh can leverage the sales team experience to cultivate customer relationships as Ampco-Pittsburgh is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Ampco-Pittsburgh is dominated by functional specialists. It is not different from other players in the Misc. Fabricated Products industry, but Ampco-Pittsburgh needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Ampco-Pittsburgh to focus more on services in the Misc. Fabricated Products industry rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ampco-Pittsburgh is slow explore the new channels of communication. These new channels of communication can help Ampco-Pittsburgh to provide better information regarding Misc. Fabricated Products products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Ampco-Pittsburgh has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Ampco-Pittsburgh has a high cash cycle compare to other players in the Misc. Fabricated Products industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Need for greater diversity

– Ampco-Pittsburgh has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Employees’ less understanding of Ampco-Pittsburgh strategy

– From the outside it seems that the employees of Ampco-Pittsburgh don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Ampco-Pittsburgh Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Ampco-Pittsburgh are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Ampco-Pittsburgh is facing challenges because of the dominance of functional experts in the organization. Ampco-Pittsburgh can utilize new technology in the field of Misc. Fabricated Products industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ampco-Pittsburgh to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Ampco-Pittsburgh has opened avenues for new revenue streams for the organization in Misc. Fabricated Products industry. This can help Ampco-Pittsburgh to build a more holistic ecosystem for Ampco-Pittsburgh products in the Misc. Fabricated Products industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Fabricated Products industry, but it has also influenced the consumer preferences. Ampco-Pittsburgh can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ampco-Pittsburgh can use these opportunities to build new business models that can help the communities that Ampco-Pittsburgh operates in. Secondly it can use opportunities from government spending in Misc. Fabricated Products sector.

Better consumer reach

– The expansion of the 5G network will help Ampco-Pittsburgh to increase its market reach. Ampco-Pittsburgh will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ampco-Pittsburgh can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ampco-Pittsburgh in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Fabricated Products industry, and it will provide faster access to the consumers.

Using analytics as competitive advantage

– Ampco-Pittsburgh has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Fabricated Products sector. This continuous investment in analytics has enabled Ampco-Pittsburgh to build a competitive advantage using analytics. The analytics driven competitive advantage can help Ampco-Pittsburgh to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ampco-Pittsburgh to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ampco-Pittsburgh to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Ampco-Pittsburgh can develop new processes and procedures in Misc. Fabricated Products industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Ampco-Pittsburgh has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Leveraging digital technologies

– Ampco-Pittsburgh can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Ampco-Pittsburgh External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Ampco-Pittsburgh are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ampco-Pittsburgh.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Ampco-Pittsburgh can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Fabricated Products industry.

Regulatory challenges

– Ampco-Pittsburgh needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Fabricated Products industry regulations.

Consumer confidence and its impact on Ampco-Pittsburgh demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Fabricated Products industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Ampco-Pittsburgh may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Fabricated Products sector.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Fabricated Products industry are lowering. It can presents Ampco-Pittsburgh with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Fabricated Products sector.

Easy access to finance

– Easy access to finance in Misc. Fabricated Products industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ampco-Pittsburgh can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Ampco-Pittsburgh

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ampco-Pittsburgh.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ampco-Pittsburgh will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ampco-Pittsburgh in Misc. Fabricated Products industry. The Misc. Fabricated Products industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ampco-Pittsburgh business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Ampco-Pittsburgh needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ampco-Pittsburgh can take advantage of this fund but it will also bring new competitors in the Misc. Fabricated Products industry.




Weighted SWOT Analysis of Ampco-Pittsburgh Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Ampco-Pittsburgh needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Ampco-Pittsburgh is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Ampco-Pittsburgh is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Ampco-Pittsburgh to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ampco-Pittsburgh needs to make to build a sustainable competitive advantage.



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