Grupo Aeroportuario Sureste ADR (ASR) SWOT Analysis / TOWS Matrix / MBA Resources
Misc. Transportation
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Grupo Aeroportuario Sureste ADR (United States)
Based on various researches at Oak Spring University , Grupo Aeroportuario Sureste ADR is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , increasing energy prices, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices,
increasing transportation and logistics costs, wage bills are increasing, etc
Introduction to SWOT Analysis of Grupo Aeroportuario Sureste ADR
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Grupo Aeroportuario Sureste ADR can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Grupo Aeroportuario Sureste ADR, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Grupo Aeroportuario Sureste ADR operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Grupo Aeroportuario Sureste ADR can be done for the following purposes –
1. Strategic planning of Grupo Aeroportuario Sureste ADR
2. Improving business portfolio management of Grupo Aeroportuario Sureste ADR
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Grupo Aeroportuario Sureste ADR
Strengths of Grupo Aeroportuario Sureste ADR | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Grupo Aeroportuario Sureste ADR are -
Ability to recruit top talent
– Grupo Aeroportuario Sureste ADR is one of the leading players in the Misc. Transportation industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.
Successful track record of launching new products
– Grupo Aeroportuario Sureste ADR has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Grupo Aeroportuario Sureste ADR has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
High brand equity
– Grupo Aeroportuario Sureste ADR has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Grupo Aeroportuario Sureste ADR to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Ability to lead change in Misc. Transportation
– Grupo Aeroportuario Sureste ADR is one of the leading players in the Misc. Transportation industry in United States. Over the years it has not only transformed the business landscape in the Misc. Transportation industry in United States but also across the existing markets. The ability to lead change has enabled Grupo Aeroportuario Sureste ADR in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Diverse revenue streams
– Grupo Aeroportuario Sureste ADR is present in almost all the verticals within the Misc. Transportation industry. This has provided Grupo Aeroportuario Sureste ADR a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Cross disciplinary teams
– Horizontal connected teams at the Grupo Aeroportuario Sureste ADR are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Innovation driven organization
– Grupo Aeroportuario Sureste ADR is one of the most innovative firm in Misc. Transportation sector.
Operational resilience
– The operational resilience strategy of Grupo Aeroportuario Sureste ADR comprises – understanding the underlying the factors in the Misc. Transportation industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Learning organization
- Grupo Aeroportuario Sureste ADR is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Grupo Aeroportuario Sureste ADR is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Grupo Aeroportuario Sureste ADR emphasize – knowledge, initiative, and innovation.
Sustainable margins compare to other players in Misc. Transportation industry
– Grupo Aeroportuario Sureste ADR has clearly differentiated products in the market place. This has enabled Grupo Aeroportuario Sureste ADR to fetch slight price premium compare to the competitors in the Misc. Transportation industry. The sustainable margins have also helped Grupo Aeroportuario Sureste ADR to invest into research and development (R&D) and innovation.
Strong track record of project management in the Misc. Transportation industry
– Grupo Aeroportuario Sureste ADR is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Grupo Aeroportuario Sureste ADR
– The covid-19 pandemic has put organizational resilience at the centre of everthing Grupo Aeroportuario Sureste ADR does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses of Grupo Aeroportuario Sureste ADR | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Grupo Aeroportuario Sureste ADR are -
Skills based hiring in Misc. Transportation industry
– The stress on hiring functional specialists at Grupo Aeroportuario Sureste ADR has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Aligning sales with marketing
– From the outside it seems that Grupo Aeroportuario Sureste ADR needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Transportation industry have deep experience in developing customer relationships. Marketing department at Grupo Aeroportuario Sureste ADR can leverage the sales team experience to cultivate customer relationships as Grupo Aeroportuario Sureste ADR is planning to shift buying processes online.
Low market penetration in new markets
– Outside its home market of United States, Grupo Aeroportuario Sureste ADR needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Employees’ less understanding of Grupo Aeroportuario Sureste ADR strategy
– From the outside it seems that the employees of Grupo Aeroportuario Sureste ADR don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High dependence on Grupo Aeroportuario Sureste ADR ‘s star products
– The top 2 products and services of Grupo Aeroportuario Sureste ADR still accounts for major business revenue. This dependence on star products in Misc. Transportation industry has resulted into insufficient focus on developing new products, even though Grupo Aeroportuario Sureste ADR has relatively successful track record of launching new products.
Workers concerns about automation
– As automation is fast increasing in the Misc. Transportation industry, Grupo Aeroportuario Sureste ADR needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Lack of clear differentiation of Grupo Aeroportuario Sureste ADR products
– To increase the profitability and margins on the products, Grupo Aeroportuario Sureste ADR needs to provide more differentiated products than what it is currently offering in the marketplace.
High operating costs
– Compare to the competitors, Grupo Aeroportuario Sureste ADR has high operating costs in the Misc. Transportation industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Grupo Aeroportuario Sureste ADR lucrative customers.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Grupo Aeroportuario Sureste ADR is slow explore the new channels of communication. These new channels of communication can help Grupo Aeroportuario Sureste ADR to provide better information regarding Misc. Transportation products and services. It can also build an online community to further reach out to potential customers.
High cash cycle compare to competitors
Grupo Aeroportuario Sureste ADR has a high cash cycle compare to other players in the Misc. Transportation industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Compensation and incentives
– The revenue per employee of Grupo Aeroportuario Sureste ADR is just above the Misc. Transportation industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Grupo Aeroportuario Sureste ADR Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Grupo Aeroportuario Sureste ADR are -
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Grupo Aeroportuario Sureste ADR can use these opportunities to build new business models that can help the communities that Grupo Aeroportuario Sureste ADR operates in. Secondly it can use opportunities from government spending in Misc. Transportation sector.
Developing new processes and practices
– Grupo Aeroportuario Sureste ADR can develop new processes and procedures in Misc. Transportation industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Creating value in data economy
– The success of analytics program of Grupo Aeroportuario Sureste ADR has opened avenues for new revenue streams for the organization in Misc. Transportation industry. This can help Grupo Aeroportuario Sureste ADR to build a more holistic ecosystem for Grupo Aeroportuario Sureste ADR products in the Misc. Transportation industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the Misc. Transportation industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Grupo Aeroportuario Sureste ADR can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Grupo Aeroportuario Sureste ADR can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Leveraging digital technologies
– Grupo Aeroportuario Sureste ADR can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Grupo Aeroportuario Sureste ADR in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Transportation industry, and it will provide faster access to the consumers.
Use of Bitcoin and other crypto currencies for transactions in Misc. Transportation industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Grupo Aeroportuario Sureste ADR in the Misc. Transportation industry. Now Grupo Aeroportuario Sureste ADR can target international markets with far fewer capital restrictions requirements than the existing system.
Buying journey improvements
– Grupo Aeroportuario Sureste ADR can improve the customer journey of consumers in the Misc. Transportation industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Grupo Aeroportuario Sureste ADR is facing challenges because of the dominance of functional experts in the organization. Grupo Aeroportuario Sureste ADR can utilize new technology in the field of Misc. Transportation industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Loyalty marketing
– Grupo Aeroportuario Sureste ADR has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Building a culture of innovation
– managers at Grupo Aeroportuario Sureste ADR can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Transportation industry.
Using analytics as competitive advantage
– Grupo Aeroportuario Sureste ADR has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Transportation sector. This continuous investment in analytics has enabled Grupo Aeroportuario Sureste ADR to build a competitive advantage using analytics. The analytics driven competitive advantage can help Grupo Aeroportuario Sureste ADR to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Better consumer reach
– The expansion of the 5G network will help Grupo Aeroportuario Sureste ADR to increase its market reach. Grupo Aeroportuario Sureste ADR will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats Grupo Aeroportuario Sureste ADR External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Grupo Aeroportuario Sureste ADR are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Grupo Aeroportuario Sureste ADR can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Grupo Aeroportuario Sureste ADR prominent markets.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Grupo Aeroportuario Sureste ADR.
Regulatory challenges
– Grupo Aeroportuario Sureste ADR needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Transportation industry regulations.
Consumer confidence and its impact on Grupo Aeroportuario Sureste ADR demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Transportation industry and other sectors.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, Grupo Aeroportuario Sureste ADR may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Transportation sector.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Grupo Aeroportuario Sureste ADR business can come under increasing regulations regarding data privacy, data security, etc.
Technology acceleration in Forth Industrial Revolution
– Grupo Aeroportuario Sureste ADR has witnessed rapid integration of technology during Covid-19 in the Misc. Transportation industry. As one of the leading players in the industry, Grupo Aeroportuario Sureste ADR needs to keep up with the evolution of technology in the Misc. Transportation sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Grupo Aeroportuario Sureste ADR in Misc. Transportation industry. The Misc. Transportation industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Stagnating economy with rate increase
– Grupo Aeroportuario Sureste ADR can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Transportation industry.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Grupo Aeroportuario Sureste ADR needs to understand the core reasons impacting the Misc. Transportation industry. This will help it in building a better workplace.
High dependence on third party suppliers
– Grupo Aeroportuario Sureste ADR high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Shortening product life cycle
– it is one of the major threat that Grupo Aeroportuario Sureste ADR is facing in Misc. Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Weighted SWOT Analysis of Grupo Aeroportuario Sureste ADR Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Grupo Aeroportuario Sureste ADR needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Grupo Aeroportuario Sureste ADR is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Grupo Aeroportuario Sureste ADR is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Grupo Aeroportuario Sureste ADR to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Grupo Aeroportuario Sureste ADR needs to make to build a sustainable competitive advantage.